Custom Favicon – Easily Add a Favicon in WordPress
by Harish Chouhan · Uncategorized
Also makes 6 other plugins · 11.7K+ installs across the portfolio →
Easily add a custom favicon and Apple touch icon to your WordPress site, including support for dark mode, SVG icons, and admin dashboard branding.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 69/100
Stale
Active installs
5K+
≈5.9K estimated
Momentum
+26%
downloads vs prior 30d
Biggest opportunity: Swap “dark mode” and “icon” for “favicons” and “apple touch icon”. “dark mode” isn't earning its slot: you're not in the first 24 results for its own search. “favicons” sits at #7 untagged, close enough for a declared tag to move it up. “icon” isn't earning its slot: you're not in the first 24 results for its own search. “apple touch icon” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
69 health vs 58 average across 25,737 Uncategorized plugins
Install conversion
How it's measured →5.2%
of downloads still active
At least 5K of 96.6K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,770 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 463 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 17 reviews, smoothed to 4.33★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 463 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
28
Momentum
Losing ground
-1.2
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom favicon | #1 | #1 | 0 |
| favicon your tag | #6 | #4 | down 1 |
| apple favicon | #3 | #2 | down 1 |
| apple touch icon | #9 | #14 | down 2 |
| wordpress favicon | #4 | #5 | — |
| favicons | #7 | #4 | down 1 |
| favicon icon | #7 | #4 | down 2 |
| dark mode your tag | Not in the top 24 | ||
| icon your tag | Not in the top 24 | ||
| site icon your tag | Not in the top 24 | ||
| svg icon your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “dark mode” and “icon” for “favicons” and “apple touch icon”. “dark mode” isn't earning its slot: you're not in the first 24 results for its own search. “favicons” sits at #7 untagged, close enough for a declared tag to move it up. “icon” isn't earning its slot: you're not in the first 24 results for its own search. “apple touch icon” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.3y ago
latest release · v1.1.0 · 25 Jul 2025
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 58% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 27 May 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Zia Khan10.4y ago
I really like that plugin. It is not only imazing to give you required result, but they fivicon look great also. Love this plugin. Thank you for such a great job.
Read on wp.org ↗ - ★★★★★ morteza_aghabeighi10.8y ago
i like this! this plugin work on pages and dashboard
Read on wp.org ↗ - ★★★★★ DamianS198711.1y ago
works fine for my page, thanks!
Read on wp.org ↗ - ★★★★★ SchmidtsReunite11.3y ago
Does exactly what it’s supposed to do
Read on wp.org ↗ - ★★★★★ tedocweb11.4y ago
After long searching, this is the custom favicon plugin that just works plain and simple. Thanks !
Read on wp.org ↗ - ★★★★★ Chaz DeSimone11.7y ago
Well, probably not any image, but I didn’t have to create an .ico file – I just uploaded a 200×200 png and it automatically resized, turned into a favicon, and even allowed transparency so it’s a round ball, not a square. IMPORTANT: As with any favicon, it might take several minutes to show up. Great plugin!
Read on wp.org ↗ - ★★★★★ magicpaulnewcastle11.7y ago
Registered so I could rate. Very simple to use. Perfect for low tech constructor like me. Thank you!
Read on wp.org ↗ - ★★★★★ chook11.8y ago
With websites needing to be visually styled these days, it’s another plugin I don’t believe WP doesn’t include it in their package. Must have for any serious website owners.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.1.0 Completely refactored plugin codebase to follow WordPress coding standards (PHPCS) Added support for dark mode favicons using prefers-color-scheme Added support for SVG icons Added apple-touch-icon and msapplication-Tile 1.1.0
- — Version 1.0.3 Updated readme 1.0.3
- — Version 1.0.2 Fixed incorrect JS path Upload issues resolved 1.0.2
- — Version 1.0.1 Replaced WP_PLUGIN_URL with plugins_url() 1.0.1
- — Version 1.0.0 Initial release 1.0.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add a custom favicon and Apple touch icon to your WordPress site, including support for dark mode, S..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,017 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-06 4K+ → 5K+ up after 129 days in tier
- 2025-04-30 5K+ → 4K+ down after 285 days in tier
- 2024-07-19 6K+ → 5K+ down after 2 days in tier
- 2024-07-17 5K+ → 6K+ up after 3 days in tier
- 2024-07-14 6K+ → 5K+ down after 259 days in tier
- 2023-10-29 7K+ → 6K+ down after 218 days in tier
- 2023-03-25 8K+ → 7K+ down after 226 days in tier
- 2022-08-11 10K+ → 8K+ down after 994 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Site Favicon 5K+ installs · 3.9★ · 3 shared tags B -
Forma Favicon 200+ installs · 3.6★ · 3 shared tags -
Vanilla Bean – Icon Setter 10+ installs · 4.1★ · 3 shared tags D -
Huntsman Dark Mode Site Icon 10+ installs · 3.6★ · 3 shared tags -
Font Awesome 400K+ installs · 3.7★ · 2 shared tags B -
Favicon by RealFaviconGenerator 200K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Custom Favicon – Easily Add a Favicon in WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-favicon" width="480" height="300" style="border:0" loading="lazy" title="Custom Favicon – Easily Add a Favicon in WordPress — Plugin Pulse"></iframe> Custom Favicon – Easily Add a Favicon in WordPress: 5K+ active installs, 5.0★ (17 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/custom-favicon
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