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wp.org search vs our merit ranking: “favicon icon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “favicon icon”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Favicon Extender shows at wp.org #3 but places #18 on merit, a gap of 15 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Adminify – White Label, Admin Menu Editor, Login Customizer places #9 on merit, 4.3★ from 109 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Favicon by RealFaviconGenerator 200K+ · 4.9★ (802) wp.org #1 2 F Favicon Rotator 20K+ · 4.3★ (12) wp.org #2 3 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #8 ↓1 5 too low 4 WP Custom Admin Interface 30K+ · 4.7★ (160) wp.org #12 8 too low 5 Custom Favicon – Easily Add a Favicon in WordPress 5K+ · 5.0★ (17) wp.org #7 ↓2 2 too low 6 Coming soon and Maintenance mode 8K+ · 4.2★ (83) wp.org #14 8 too low 7 Domain Mapping System | Create Microsites with Multiple Alias Domains (multisite optional) 2K+ · 4.5★ (56) wp.org #15 8 too low 8 Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #13 5 too low 9 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #23 14 too low 10 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53) wp.org #24 14 too low 11 Site Favicon 5K+ · 3.8★ (4) wp.org #4 ↓1 7 too high 12 OpenStation – Admin Dashboard Notes, Custom Dashboard, AI Assistant & PWA 1K+ · 5.0★ (23) wp.org #19 ↓3 7 too low 13 Pz-LinkCard 20K+ · 5.0★ (9) wp.org #16 ↓7 3 too low 14 WP Favicon Remover 10K+ · 5.0★ (2) wp.org #5 ↓1 9 too high 15 Multicons 2K+ · 5.0★ (4) wp.org #9 ↓1 6 too high 16 Web Accessibility (formally known as Ally) – WCAG Scanning, Guided Fixes, Usability Widget 500K+ · 2.9★ (163) wp.org #20 4 too low 17 Product Labels, Quick View, Buy Now, Pre-Orders, Frequently Bought Together & More for WooCommerce – Merchant 9K+ · 4.2★ (11) wp.org #18 ↑3 1 too low 18 Favicon Extender 200+ · 5.0★ (1) wp.org #3 15 too high 19 Lite Maintenance Mode 500+ · 5.0★ (3) wp.org #11 8 too high 20 Forma Favicon 200+ · 0.0★ (0) wp.org #6 14 too high 21 Alada Favicon – Conditional Site Icons 30+ · 0.0★ (0) wp.org #10 11 too high 22 SU Blocks – Blogcard 100+ · 5.0★ (2) wp.org #21 ↓2 1 too high 23 Unused Media Checker 300+ · 5.0★ (1) wp.org #17 6 too high 24 Simple Link Embed 40+ · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.