Custom Text Formats

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ donpi73

   2.2y ago

   it’s a good plugin but I have to give up using it because it also loads jquery on the frontend of my site and I absolutely don’t want it. Couldn’t it be avoided? Also because I don’t think it’s necessary for the frontend This topic was modified 2 years, 1 month ago by donpi73.

   Read on wp.org ↗
2. ★★★★★ darri

   2.4y ago

   So simple and powerful. Allows editors to quickly add custom styling to any text element using a user-friendly dropdown in Gutenberg, something which should really be in Gutenberg by default. Was having issues with it not styling on the admin side, so knocked a star off for that. One other thing I noticed was that it isn’t discovered by WPCore Plugin Manager which I use to keep plugins synced across development environments. All my other active plugins are discovered, so maybe something needs tweaked to make this work. Apart from that it’s totally amazing, thanks Ola! Feature request: would be nice to be able to add a style format to other elements apart from text. I find that sometimes editors want to style a group or other container element.

   Read on wp.org ↗
3. ★★★★★ brit77

   2.5y ago

   I agree with the previous reviewer…really a hidden gem! I had to search through many pages of search engine results before I found it. I had been delaying moving over 100% to the Block Editor on one of my sites because of the many custom formats I had created for the non-technical user. I’d used PHP and the Advanced TinyMCE plugin to add the formats to the editor, but they were only accessible via the Classic editor and Classic blocks. We’ve been slowly switching posts to the Block editor and converting Classic blocks. I was able to replace some of the custom formats with reusable Patterns. But inline formats posed a problem. I did not look forward to manually updating every instance or having to train the user how to add CSS classes via the HTML view. This plugin solves this problem for me, and I am very grateful! It is simple, easy to use, and just works. You’ve made my life a little bit easier. Thank you for making this available!

   Read on wp.org ↗
4. ★★★★★ Tim in Seattle

   2.8y ago

   This simple feature plugin allows me to set complex styling up for non-technical users to easily use. This is one of those plugins I consider a “hidden gem.”

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 6.5.2

Translated into 2 languages, 2 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-07-17 60+ → 70+ up after 3 days in tier
2. 2026-07-14 70+ → 60+ down after 22 days in tier
3. 2026-06-22 60+ → 70+ up after 1 days in tier
4. 2026-06-21 70+ → 60+ down after 26 days in tier
5. 2026-05-26 60+ → 70+ up after 1 days in tier
6. 2026-05-25 70+ → 60+ down after 17 days in tier
7. 2026-05-08 60+ → 70+ up after 1 days in tier
8. 2026-05-07 70+ → 60+ down after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Custom Product Tabs for WooCommerce 80K+ installs · 4.4★ · 1 shared tag C
• Theme My Login 60K+ installs · 3.7★ · 1 shared tag B
• L Login Logo 40K+ installs · 4.7★ · 1 shared tag C
• Visual CSS Style Editor 30K+ installs · 4.1★ · 1 shared tag B
• Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ installs · 4.5★ · 1 shared tag A
• WP Custom Admin Interface 30K+ installs · 4.6★ · 1 shared tag B

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Drop a live Pulse card for Custom Text Formats into a readme, a review or a deck. It updates itself.

Custom Text Formats: 70+ active installs, 4.3★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/custom-text-formats