Custom Text Formats
by cyberduck · Blocks
Also makes 1 other plugin · 3.1K+ installs across the portfolio →
Custom Text Formats lets you add custom text formats to the Gutenberg Editor
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 50/100
Stale · Likely abandoned · Few reviews
Active installs
60+
≈70 estimated
Momentum
+25%
downloads vs prior 30d
Biggest opportunity: “customize” and “gutenberg editor” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
50 health vs 71 average across 2,527 Blocks plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 60 of 2.9K lifetime downloads are still running, in line with its category: the median Blocks plugin keeps 2.1%, across 1,580 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 916 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.5.14; the current branch is 6.8
4.3★ over 4 reviews, smoothed to 4.11★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 916 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom format your tag | Not checked yet | ||
| custom text format your tag | Not checked yet | ||
| customize your tag | Not in the top 24 | ||
| gutenberg editor your tag | Not in the top 24 | ||
| text format your tag | Not checked yet | ||
0 searches this plugin appeared in over the last 90 days. 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “customize” and “gutenberg editor” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 7 Oct 2023 · 1,122 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 185 · peaks are release surges
Directory rank
Ranked about #19,000 to #20,000, alongside the other plugins at 60+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.5y ago
latest release · v1.1 · 30 Apr 2024
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just under 70.
Install history since 6 Oct 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ donpi732.4y ago
it’s a good plugin but I have to give up using it because it also loads jquery on the frontend of my site and I absolutely don’t want it. Couldn’t it be avoided? Also because I don’t think it’s necessary for the frontend This topic was modified 2 years, 1 month ago by donpi73.
Read on wp.org ↗ - ★★★★★ darri2.6y ago
So simple and powerful. Allows editors to quickly add custom styling to any text element using a user-friendly dropdown in Gutenberg, something which should really be in Gutenberg by default. Was having issues with it not styling on the admin side, so knocked a star off for that. One other thing I noticed was that it isn’t discovered by WPCore Plugin Manager which I use to keep plugins synced across development environments. All my other active plugins are discovered, so maybe something needs tweaked to make this work. Apart from that it’s totally amazing, thanks Ola! Feature request: would be nice to be able to add a style format to other elements apart from text. I find that sometimes editors want to style a group or other container element.
Read on wp.org ↗ - ★★★★★ brit772.7y ago
I agree with the previous reviewer…really a hidden gem! I had to search through many pages of search engine results before I found it. I had been delaying moving over 100% to the Block Editor on one of my sites because of the many custom formats I had created for the non-technical user. I’d used PHP and the Advanced TinyMCE plugin to add the formats to the editor, but they were only accessible via the Classic editor and Classic blocks. We’ve been slowly switching posts to the Block editor and converting Classic blocks. I was able to replace some of the custom formats with reusable Patterns. But inline formats posed a problem. I did not look forward to manually updating every instance or having to train the user how to add CSS classes via the HTML view. This plugin solves this problem for me, and I am very grateful! It is simple, easy to use, and just works. You’ve made my life a little bit easier. Thank you for making this available!
Read on wp.org ↗ - ★★★★★ Tim in Seattle2.9y ago
This simple feature plugin allows me to set complex styling up for non-technical users to easily use. This is one of those plugins I consider a “hidden gem.”
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 2 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Custom Text Formats lets you add custom text formats to the Gutenberg Editor"
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg.
- ! Headings and lists 2 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 859 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "custom format", "customize" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-02 70+ → 60+ down after 4 days in tier
- 2026-10-29 60+ → 70+ up after 4 days in tier
- 2026-10-25 70+ → 60+ down after 100 days in tier
- 2026-07-17 60+ → 70+ up after 3 days in tier
- 2026-07-14 70+ → 60+ down after 22 days in tier
- 2026-06-22 60+ → 70+ up after 1 days in tier
- 2026-06-21 70+ → 60+ down after 26 days in tier
- 2026-05-26 60+ → 70+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Custom Product Tabs for WooCommerce 80K+ installs · 4.4★ · 1 shared tag C - L Login Logo 40K+ installs · 4.7★ · 1 shared tag C
-
Visual CSS Style Editor 30K+ installs · 4.1★ · 1 shared tag A -
Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ installs · 4.5★ · 1 shared tag B -
WP Custom Admin Interface 30K+ installs · 4.6★ · 1 shared tag B -
Gutenberg Block Editor Toolkit – EditorsKit 20K+ installs · 4.6★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Custom Text Formats into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-text-formats" width="480" height="300" style="border:0" loading="lazy" title="Custom Text Formats — Plugin Pulse"></iframe> Custom Text Formats: 60+ active installs, 4.3★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/custom-text-formats
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