Login Logo
by Mark Jaquith · Login & Users
Also makes 28 other plugins · 165K+ installs across the portfolio →
Customize the logo on the WP login screen by simply dropping a file named login-logo.png into your WP content directory. CSS is automatic!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 60/100
Stale · Likely abandoned
Active installs
40K+
≈45K estimated
Momentum
-0%
downloads vs prior 30d
Biggest opportunity: Swap “custom logo” for “login logo”. “custom logo” isn't earning its slot: you're not in the first 24 results for its own search. “login logo” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
60 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →7.9%
of downloads still active
At least 40K of 506.9K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 780 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.6.11; the current branch is 6.8
4.9★ over 62 reviews, smoothed to 4.54★
5 of 5 tags set · short description in place
To rank higher: Last updated 780 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| login logo | #24 | #18 | down 2 |
| custom logo your tag | Not in the top 24 | ||
| customize your tag | Not in the top 24 | ||
| login your tag | Not in the top 24 | ||
| login screen your tag | Not in the top 24 | ||
| logo your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom logo” for “login logo”. “custom logo” isn't earning its slot: you're not in the first 24 results for its own search. “login logo” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 25K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.1y ago
latest release · v0.10.3 · 11 Sep 2024
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 90% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 2 years ago; the previous band took 23 months to cross, which places it about 50% of the way through.
Install history since 1 Aug 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.10.2 Bumped supported version 0.10.2
- — Version 0.10.0 Updated depreciated filter “login_headertitle” to “login_headertext” with compatibility for older WordPress versions Tested with WordPress 5.2.1 0.10.0
- — Version 0.7 The “title” attribute of the header link matches the WordPress site title instead of saying “Powered by WordPress”. The URL for the login logo includes “versioning” based on last file modification date, for browser cache 0.7
- — Version 0.6 You can provide login-logo-site-{$blog_id}.png to have a different logo per multisite site. Support for WordPress 3.4 Changed the ideal image width to 312 pixels, and instituted a tighter crop policy. 0.6
- — Version 0.5 Support for WordPress 3.3 Fix a bug in CSS resizing of oversized images 0.5
- — Version 0.4 Use HTTPS if is_ssl() on the login page. 0.4
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.6.2
Languages
via translate.wordpress.orgTranslated into 4 languages, 4 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Customize the logo on the WP login screen by simply dropping a file named login-logo.png into your WP conte..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 532 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "custom logo" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-10-17 50K+ → 40K+ down after 677 days in tier
- 2022-12-10 60K+ → 50K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Customize Login Image 3K+ installs · 4.4★ · 3 shared tags C - U Uber Login Logo 10K+ installs · 4.7★ · 2 shared tags D
- A Add Logo to Admin 6K+ installs · 4.2★ · 2 shared tags D
-
Customize Admin 3K+ installs · 3.8★ · 2 shared tags B -
SMNTCS Custom Logo Link 2K+ installs · 4.5★ · 2 shared tags A -
Custom Login Logo – Easily Add a Logo to Your WordPress Login Page 2K+ installs · 4.1★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Login Logo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/login-logo" width="480" height="300" style="border:0" loading="lazy" title="Login Logo — Plugin Pulse"></iframe> Login Logo: 40K+ active installs, 4.9★ (62 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/login-logo
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