Device-Based Redirect
by Nithin · Uncategorized
Redirect users to your app pages in app store or play store based on their device type with custom URLs and page-specific redirects.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
300+
≈370 estimated
Momentum
+24%
downloads vs prior 30d
Biggest opportunity: Swap “android”, “ios” and “redirect” for “device”, “deep linking” and “play store”. “android” isn't earning its slot: you're not in the first 24 results for its own search. “device” sits at #5 untagged, close enough for a declared tag to move it up. “ios” isn't earning its slot: you're not in the first 24 results for its own search. “deep linking” sits at #7 untagged, close enough for a declared tag to move it up. “redirect” isn't earning its slot: you're not in the first 24 results for its own search. “play store” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 58 average across 25,738 Uncategorized plugins
Install conversion
How it's measured →7.6%
of downloads still active
At least 300 of 3.9K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,771 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 118 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
47
Momentum
Holding steady
+0.4
Velocity
places per keyword, 27d
36%
Breadth
of keywords climbing, 27d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| android redirect | #1 | #5 | 0 |
| mobile redirect your tag | #4 | #16 | up 1 |
| device | #5 | #21 | 0 |
| device redirect | #2 | #13 | 0 |
| play store | #8 | #18 | down 1 |
| based | #10 | #22 | 0 |
| device specific | #4 | #22 | 0 |
| deep linking | #7 | #18 | up 1 |
| cross linking | #9 | #20 | up 1 |
| 302 redirect | #9 | #19 | down 1 |
| one device | #6 | #21 | 0 |
| mobile device | #10 | #20 | up 2 |
| mobile site redirect | #12 | #20 | 0 |
| mobile app promotion | #15 | #22 | up 4 |
| mobile redirection | #18 | #22 | 0 |
| redirect website | #20 | #22 | 0 |
| website redirect | #21 | #22 | up 1 |
| android your tag | Not in the top 24 | ||
| ios your tag | Not in the top 24 | ||
| redirect your tag | Not in the top 24 | ||
| redirection your tag | Not in the top 24 | ||
32 searches this plugin appeared in over the last 90 days, 17 listed. 15 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “android”, “ios” and “redirect” for “device”, “deep linking” and “play store”. “android” isn't earning its slot: you're not in the first 24 results for its own search. “device” sits at #5 untagged, close enough for a declared tag to move it up. “ios” isn't earning its slot: you're not in the first 24 results for its own search. “deep linking” sits at #7 untagged, close enough for a declared tag to move it up. “redirect” isn't earning its slot: you're not in the first 24 results for its own search. “play store” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 15 Nov 2024 · 715 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 375 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
4mo ago
latest release · v1.2.3 · 5 Jul 2026
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 75% of the way through.
Install history since 16 Nov 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ logisticsbugs1.4y ago
tried many redirect to mobile home page plugins, they either work and at the same time cause lots of fatal errors or they simply dead doesn’t work,, this plugin as simple as do one job and it works without any issues. the only little unnecessary details, that the website user sees the redirect process for milliseconds seconds. MansourContainers.com.au
Read on wp.org ↗ - ★★★★★ lacoste891.6y ago
Super Plugin. Funktioniert wie beschrieben. Weiterleitung auf IOS oder Android Store funktionieren wie gewünscht. Wenn kein passendes Gerät den Link aufruft, dann erfolgt ebenfalls wie gewünscht die Fallback-Ebene. Vielen Dank für das tolle Plugin.
Read on wp.org ↗ - ★★★★★ Anonymous1.8y ago
デバイスを判別してリダイレクトする機能のあるプラグインは有料のものが多いですが、このプラグインはなんと無料で使えます。しかも、動作が軽いです。 私はこのプラグインをスマホ用アプリのアフィリエイトリンクの振り分けに使っています。とくにPC版も配信しているタイトルで、1クリックでpc、iOS、Androidと振り分けできてとても助かります。 可能であれば「Page/Custom URL」に個別に名前をつけられるようになって欲しいです。いまはリダイレクトURLになっているため、リンクごとの判別が難しいです。 Many plug-ins with the ability to detect and redirect by device have a fee, but this plug-in is free to use.Moreover, it is lightweight. I use this plugin to redirect affiliate links for smartphone apps.Especially for titles that are also available on PC, it is very helpful to be able to sort them into PC, iOS, and Android with a single click. If possible, I would like to be able to name the “Page/Custom URL” individually.Currently, the URL is a redirect URL, so it is difficult to distinguish each link. This topic was modified 1 year, 5 months ago by digimaga.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Redirect users to your app pages in app store or play store based on their device type with custom URLs and..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "use cases").
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,788 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "mobile redirect", "redirection" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-01 200+ → 300+ up after 144 days in tier
- 2025-09-10 100+ → 200+ up after 2 days in tier
- 2025-09-08 200+ → 100+ down after 3 days in tier
- 2025-09-05 100+ → 200+ up after 112 days in tier
- 2025-05-16 90+ → 100+ up after 12 days in tier
- 2025-05-04 80+ → 90+ up after 7 days in tier
- 2025-04-27 70+ → 80+ up after 2 days in tier
- 2025-04-25 80+ → 70+ down after 8 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
301 Redirects – Redirect Manager 300K+ installs · 4.7★ · 2 shared tags A -
Redirection 100K+ installs · 4.9★ · 2 shared tags A -
SEO Redirection Plugin – 301 Redirect Manager 10K+ installs · 4.2★ · 2 shared tags B -
Redirect 404 Error Page to Homepage or Custom Page with Logs 10K+ installs · 4.7★ · 2 shared tags B -
Redirect 404 Error Page to Homepage 6K+ installs · 3.8★ · 2 shared tags D -
Simple Website Redirect 5K+ installs · 4.3★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Device-Based Redirect into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/device-based-redirect" width="480" height="300" style="border:0" loading="lazy" title="Device-Based Redirect — Plugin Pulse"></iframe> Device-Based Redirect: 300+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/device-based-redirect
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