Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “device type”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “device type”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Device Detector shows at wp.org #1 but places #22 on merit, a gap of 21 places. Its 500+ installs carry it up the search order; its 4.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More places #6 on merit, 4.9★ from 575 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #4 3 too low 2 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #5 3 too low 3 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #6 3 too low 4 Category AJAX Filter – Posts, Custom Post Types & Product Filter 6K+ · 4.9★ (158) wp.org #7 3 too low 5 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #9 4 too low 6 Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More 40K+ · 4.9★ (575) wp.org #11 5 too low 7 File Upload Types by WPForms 40K+ · 4.0★ (20) wp.org #3 4 too high 8 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #10 2 too low 9 Visibility Logic for Elementor 20K+ · 4.8★ (58) wp.org #8 1 too high 10 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #14 4 too low 11 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #12 1 too low 12 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #16 4 too low 13 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #13 14 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #20 6 too low 15 Device-Based Redirect 300+ · 5.0★ (3) wp.org #2 13 too high 16 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #18 2 too low 17 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #24 7 too low 18 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #21 3 too low 19 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #23 4 too low 20 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #15 5 too high 21 Display Post Types – Post Grid, post list and post sliders 8K+ · 5.0★ (26) wp.org #19 2 too high 22 Device Detector 500+ · 4.0★ (2) wp.org #1 21 too high 23 Video Player Block – play videos beautifully on any device 2K+ · 5.0★ (8) wp.org #17 6 too high 24 Menu Visibility Control 700+ · 5.0★ (3) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.