Membership & User Roles for WooCommerce (Automatic Role Changer)

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Reviewers call it simple and effective for adding a second role automatically, with easy setup, though one Spanish reviewer says it just didn't work for them.

1. ★★★★★ Envox d.o.o.

   1.5y ago

   Easy setup, works perfectly! Thanks for the great plugin.

   Read on wp.org ↗
2. ★★★★★ yaelduckwen

   2.2y ago

   Simplemente no funciona.

   Read on wp.org ↗
3. ★★★★★ claian

   3.7y ago

   This plugin is both simple and efficient if you need an automatic system in adding a second user role. Thank you for making this solution!

   Read on wp.org ↗
4. ★★★★★ roadkill1

   3.9y ago

   Nice little module. Thank you David Marín Carreño.

   Read on wp.org ↗
5. ★★★★★ Thomas

   5.5y ago

   I looked a time for a plugin like this. Its short, nice and work well. Should be up to date with WP-versions…

   Read on wp.org ↗
6. ★★★★★ Tunn

   5.6y ago

   The DFX Automatic Role Changer for Woocommerce plugin does very well what it says. A very useful plugin if you know what to do with it. 🙂 A big thanks to the author!

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 3 languages, 1 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-08-08 400+ → 300+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• RoleMaster Suite – User Role Editor for E-Commerce, Membership & Admin Panel 700+ installs · 3.9★ · 3 shared tags B
• Restrictions for BuddyPress 300+ installs · 4.2★ · 3 shared tags A
• Content Control – The Ultimate Content Restriction Plugin! Restrict Content, Create Conditional Blocks & More 40K+ installs · 4.8★ · 2 shared tags B
• Restrict User Access – Ultimate Membership & Content Protection 10K+ installs · 4.3★ · 2 shared tags A
• Groups – Memberships and Access Control 10K+ installs · 4.8★ · 2 shared tags A
• Memberful – Membership Plugin 1K+ installs · 4.3★ · 2 shared tags A

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Membership & User Roles for WooCommerce (Automatic Role Changer): 300+ active installs, 4.3★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/dfx-woo-role-changer