Membership & User Roles for WooCommerce (Automatic Role Changer)
by David Marín Carreño (DaveFX) · Membership
Also makes 5 other plugins · 600+ installs across the portfolio →
Sync user roles with memberships and subscriptions. Grant access on purchase, revoke on expiry, and restrict your store by role.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
400+
≈400 estimated
Momentum
+32%
downloads vs prior 30d
Biggest opportunity: Swap “access control”, “membership” and “restrict content” for “changer”, “role” and “by role”. “access control” isn't earning its slot: you're not in the first 24 results for its own search. “changer” sits at #5 untagged, close enough for a declared tag to move it up. “membership” isn't earning its slot: you're not in the first 24 results for its own search. “role” sits at #18 untagged, close enough for a declared tag to move it up. “restrict content” isn't earning its slot: you're not in the first 24 results for its own search. “by role” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 298 Membership plugins
Install conversion
How it's measured →4.6%
of downloads still active
At least 400 of 8.7K lifetime downloads are still running, above its category: the median Membership plugin keeps 0.9%, across 166 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Membership plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 16 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 6 reviews to 2025-02-16Reviewers call it simple and effective for adding a second role automatically, with easy setup, though one Spanish reviewer says it just didn't work for them.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 24 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.3★ over 6 reviews, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
47
Momentum
Holding steady
+0.5
Velocity
places per keyword, 27d
37%
Breadth
of keywords climbing, 27d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| user role changer | #1 | #4 | — |
| changer | #5 | #10 | 0 |
| user role scheduler | #3 | #11 | down 1 |
| role | #18 | #18 | 0 |
| prices by user role | #10 | #19 | up 2 |
| by role | #24 | #23 | 0 |
| new role | #11 | #18 | up 2 |
| membership expiry | #12 | #23 | up 2 |
| price by user role | #13 | #17 | 0 |
| woocommerce membership sync | #24 | #23 | down 1 |
| membership sync | #24 | #23 | down 2 |
| access control your tag | Not in the top 24 | ||
| membership your tag | Not in the top 24 | ||
| restrict content your tag | Not in the top 24 | ||
| subscriptions your tag | Not in the top 24 | ||
| user roles your tag | Not in the top 24 | ||
41 searches this plugin appeared in over the last 90 days, 11 listed. 30 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “access control”, “membership” and “restrict content” for “changer”, “role” and “by role”. “access control” isn't earning its slot: you're not in the first 24 results for its own search. “changer” sits at #5 untagged, close enough for a declared tag to move it up. “membership” isn't earning its slot: you're not in the first 24 results for its own search. “role” sits at #18 untagged, close enough for a declared tag to move it up. “restrict content” isn't earning its slot: you're not in the first 24 results for its own search. “by role” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 15 Jul 2026 · 110 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
16
releases in the last 12 months
24d ago
latest release · v20261008 · 8 Oct 2026
29
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 4 days ago and a band this size takes about a year or more to cross, so the real count is still just over 400.
Install history since 17 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Envox d.o.o.1.7y ago
Easy setup, works perfectly! Thanks for the great plugin.
Read on wp.org ↗ - ★★★★★ yaelduckwen2.4y ago
Simplemente no funciona.
Read on wp.org ↗ - ★★★★★ claian3.8y ago
This plugin is both simple and efficient if you need an automatic system in adding a second user role. Thank you for making this solution!
Read on wp.org ↗ - ★★★★★ roadkill14.0y ago
Nice little module. Thank you David Marín Carreño.
Read on wp.org ↗ - ★★★★★ Thomas5.6y ago
I looked a time for a plugin like this. Its short, nice and work well. Should be up to date with WP-versions…
Read on wp.org ↗ - ★★★★★ Tunn5.8y ago
The DFX Automatic Role Changer for Woocommerce plugin does very well what it says. A very useful plugin if you know what to do with it. 🙂 A big thanks to the author!
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (20261008). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 3 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Sync user roles with memberships and subscriptions. Grant access on purchase, revoke on expiry, and restric..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, MemberPress.
- ✓ Headings and lists 13 headings and 4 lists.
- ✓ Enough to quote 4,046 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "access-control", "restrict content" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-28 300+ → 400+ up after 1 days in tier
- 2026-10-27 400+ → 300+ down after 1 days in tier
- 2026-10-26 300+ → 400+ up after 79 days in tier
- 2026-08-08 400+ → 300+ down after 25 days in tier
- 2026-07-14 100+ → 400+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
RoleMaster Suite – User Role Editor for E-Commerce, Membership & Admin Panel 700+ installs · 3.9★ · 3 shared tags B -
Restrictions for BuddyPress 300+ installs · 4.2★ · 3 shared tags A -
PublishPress Capabilities: User Role Access Control, Admin Area Permissions 90K+ installs · 4.7★ · 2 shared tags A -
Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More 40K+ installs · 4.8★ · 2 shared tags A -
Restrict User Access – Ultimate Membership & Content Protection 10K+ installs · 4.3★ · 2 shared tags A -
Groups – Memberships and Access Control 10K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Membership & User Roles for WooCommerce (Automatic Role Changer) into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/dfx-woo-role-changer" width="480" height="300" style="border:0" loading="lazy" title="Membership & User Roles for WooCommerce (Automatic Role Changer) — Plugin Pulse"></iframe> Membership & User Roles for WooCommerce (Automatic Role Changer): 400+ active installs, 4.3★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/dfx-woo-role-changer
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.