DK White Label
by dinamiko · Admin & Utilities
Also makes 4 other plugins · 60+ installs across the portfolio →
Customize WordPress Dashboard Branding
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 60/100
Stale · Likely abandoned · Few reviews
Active installs
10+
≈17 estimated
Momentum
+47%
downloads vs prior 30d
Biggest opportunity: “admin branding”, “appearance” and “branding” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
60 health vs 56 average across 5,902 Admin & Utilities plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 10 of 2.8K lifetime downloads are still running, below its category: the median Admin & Utilities plugin keeps 0.6%, across 4,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
46/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
- Compatibility drift. Tested only up to WordPress 4.5.33, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: WP compatibility
Updated 744 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.5.33; the current branch is 7.1
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Set "Tested up to" to WordPress 7.1; lagging the current branch costs search weight.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| admin branding your tag | Not in the top 24 | ||
| appearance your tag | Not in the top 24 | ||
| branding your tag | Not in the top 24 | ||
| client your tag | Not in the top 24 | ||
| cms your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “admin branding”, “appearance” and “branding” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 2 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 71 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.2). Sites still on an older version should update.
- 2024-11-14 CVE-2025-24541 Improper Neutralization of Input During Web Page Generation Affects <= 1.0 Patched in 1.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 38 characters, too short to say what the plugin does.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ! Enough to quote 283 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("admin branding", "appearance", "cms" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
White Label CMS 200K+ installs · 4.6★ · 2 shared tags A -
Ultimate Client Dash 2K+ installs · 4.3★ · 2 shared tags A - C CMS Dashboard 300+ installs · 3.9★ · 2 shared tags D
- E Easily navigate pages on dashboard 20+ installs · 4.0★ · 2 shared tags D
- E Editor Tabs 10+ installs · 3.6★ · 2 shared tags
- E Easy WP 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for DK White Label into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/dk-white-label" width="480" height="300" style="border:0" loading="lazy" title="DK White Label — Plugin Pulse"></iframe> DK White Label: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/dk-white-label
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