Donor Merchant – Donation Form with Recurring Donations, Stripe and PayPal
by Matt McWilliam · Uncategorized
Free donation plugin for nonprofits, churches and charities: one-time and recurring donations with Stripe and PayPal, donor portal and receipts.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
Few reviews
Active installs
10+
≈17 estimated
Momentum
+167%
downloads vs prior 30d
Biggest opportunity: Swap “donate”, “donation” and “fundraising” for “donor”, “tribute” and “churches”. “donate” isn't earning its slot: you're not in the first 24 results for its own search. “donor” sits at #4 untagged, close enough for a declared tag to move it up. “donation” isn't earning its slot: you're not in the first 24 results for its own search. “tribute” sits at #10 untagged, close enough for a declared tag to move it up. “fundraising” isn't earning its slot: you're not in the first 24 results for its own search. “churches” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 10 of 1K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,769 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 11 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
6 of 7 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
58
Momentum
Gaining ground
+2.1
Velocity
places per keyword, 28d
47%
Breadth
of keywords climbing, 28d
+1.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| donor | #4 | #17 | up 11 |
| merchant | #15 | #22 | 0 |
| recurring donations your tag | #15 | #22 | 0 |
| tribute | #10 | #13 | up 4 |
| churches | #16 | #21 | up 7 |
| employer | #18 | #24 | 0 |
| animals | #24 | #24 | — |
| recurring donation | #16 | #23 | 0 |
| paypal donate | #20 | #23 | down 1 |
| donate your tag | Not in the top 24 | ||
| donation your tag | Not in the top 24 | ||
| fundraising your tag | Not in the top 24 | ||
| nonprofit your tag | Not in the top 24 | ||
45 searches this plugin appeared in over the last 90 days, 9 listed. 36 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “donate”, “donation” and “fundraising” for “donor”, “tribute” and “churches”. “donate” isn't earning its slot: you're not in the first 24 results for its own search. “donor” sits at #4 untagged, close enough for a declared tag to move it up. “donation” isn't earning its slot: you're not in the first 24 results for its own search. “tribute” sits at #10 untagged, close enough for a declared tag to move it up. “fundraising” isn't earning its slot: you're not in the first 24 results for its own search. “churches” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “recurring donations”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 7 Aug 2026 · 85 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 592 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 21 questions in the FAQ.
- ✓ FAQ asks real questions 21 of 21 read like questions a user would type.
- ! Names who it is for One audience phrase ("for agencies"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, WPForms, Gravity Forms, Mailchimp and 3 more.
- ✓ Headings and lists 14 headings and 8 lists.
- ✓ Enough to quote 11,241 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GiveWP – Donation Plugin and Fundraising Platform 100K+ installs · 4.6★ · 4 shared tags A -
Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ installs · 4.8★ · 4 shared tags A -
SureDonation – Donation Forms, Fundraising Campaigns & Donor Management 4K+ installs · 4.0★ · 4 shared tags B -
FundEngine – Donation and Crowdfunding Platform 1K+ installs · 4.1★ · 4 shared tags B -
Zeffy Donate Button 1K+ installs · 4.1★ · 4 shared tags B -
Mission – Donation Plugin for WordPress – Fundraising & Recurring Donations 70+ installs · 4.1★ · 4 shared tags A
Embed this report card
Drop a live Pulse card for Donor Merchant – Donation Form with Recurring Donations, Stripe and PayPal into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/donor-merchant" width="480" height="300" style="border:0" loading="lazy" title="Donor Merchant – Donation Form with Recurring Donations, Stripe and PayPal — Plugin Pulse"></iframe> Donor Merchant – Donation Form with Recurring Donations, Stripe and PayPal: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/donor-merchant
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