Zeffy Donate Button
by hectorzeffy · Uncategorized
100% free donation plugin for nonprofits. Add a donate button or embed a donation form on any WordPress page — zero fees, no coding required.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
Few reviews
Active installs
1K+
≈1.3K estimated
Momentum
+21%
downloads vs prior 30d
Biggest opportunity: Swap “donation”, “fundraising” and “recurring donations” for “animal”, “animals” and “ministry”. “donation” isn't earning its slot: you're not in the first 24 results for its own search. “animal” sits at #5 untagged, close enough for a declared tag to move it up. “fundraising” isn't earning its slot: it only gets you to #24. “animals” sits at #5 untagged, close enough for a declared tag to move it up. “recurring donations” isn't earning its slot: it only gets you to #24. “ministry” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 58 average across 25,737 Uncategorized plugins
Install conversion
How it's measured →19%
of downloads still active
At least 1K of 5.2K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,770 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 164 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
9%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| donate | #1 | #5 | 0 |
| donate button your tag | #1 | #3 | 0 |
| animal shelter | #2 | #2 | 0 |
| donate plugin | #2 | #5 | 0 |
| animal | #5 | #9 | 0 |
| animals | #5 | #9 | 0 |
| nonprofit your tag | #12 | #21 | down 2 |
| ministry | #6 | #4 | 0 |
| nonprofits | #11 | #19 | down 2 |
| rescue | #8 | #15 | 0 |
| churches | #10 | #19 | down 3 |
| donor | #13 | #18 | down 1 |
| recurring donations your tag | #24 | #21 | down 2 |
| fundraising your tag | #24 | #21 | — |
| classroom | #19 | #21 | up 1 |
| donation button | #13 | #19 | 0 |
| save button | #24 | #22 | 0 |
| paypal donation button | #18 | #21 | down 1 |
| donation your tag | Not in the top 24 | ||
56 searches this plugin appeared in over the last 90 days, 18 listed. 38 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “donation”, “fundraising” and “recurring donations” for “animal”, “animals” and “ministry”. “donation” isn't earning its slot: you're not in the first 24 results for its own search. “animal” sits at #5 untagged, close enough for a declared tag to move it up. “fundraising” isn't earning its slot: it only gets you to #24. “animals” sits at #5 untagged, close enough for a declared tag to move it up. “recurring donations” isn't earning its slot: it only gets you to #24. “ministry” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “nonprofit”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 16 Dec 2025 · 320 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 968 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
5mo ago
latest release · v1.2.3 · 20 May 2026
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 81% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 31% of the way through.
At the current install trend, crossing 2K+ in roughly 554 days.
Install history since 15 Dec 2025
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "100% free donation plugin for nonprofits. Add a donate button or embed a donation form on any WordPress pag..."
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 13 of 13 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for nonprofits", "built for").
- ✓ Names what it works with Mentions PayPal.
- ✓ Headings and lists 15 headings and 12 lists.
- ✓ Enough to quote 6,106 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "fundraising", "recurring donations" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-10 900+ → 1K+ up after 20 days in tier
- 2026-06-20 800+ → 900+ up after 26 days in tier
- 2026-05-25 700+ → 800+ up after 16 days in tier
- 2026-05-09 600+ → 700+ up after 1 days in tier
- 2026-05-08 700+ → 600+ down after 2 days in tier
- 2026-05-06 600+ → 700+ up after 1 days in tier
- 2026-05-05 700+ → 600+ down after 2 days in tier
- 2026-05-03 600+ → 700+ up after 26 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SureDonation – Donation Forms, Fundraising Campaigns & Donor Management 4K+ installs · 4.0★ · 4 shared tags B -
Gratora – Donation and Fundraising Platform 30+ installs · 4.0★ · 4 shared tags B -
Donor Merchant – Donation Form with Recurring Donations, Stripe and PayPal 10+ installs · 4.0★ · 4 shared tags A -
UncommonGood Donation Widget — installs · 4.1★ · 4 shared tags D -
GiveWP – Donation Plugin and Fundraising Platform 100K+ installs · 4.6★ · 3 shared tags A -
Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ installs · 4.8★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Zeffy Donate Button into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/zeffy-donate-button" width="480" height="300" style="border:0" loading="lazy" title="Zeffy Donate Button — Plugin Pulse"></iframe> Zeffy Donate Button: 1K+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/zeffy-donate-button
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