Easy Mailchimp Optin Form
by Mahfuzar Rahman · Email & Marketing
Also makes 3 other plugins · 100+ installs across the portfolio →
The MailChimp plugin allows you to quickly and easily add a signup form for your MailChimp list as a widget on your WordPress 2.8 or higher site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 44/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈150 estimated
Momentum
-6%
downloads vs prior 30d
Biggest opportunity: “email”, “mailchimp” and “marketing” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
44 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 100 of 19.6K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 12+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.0.38, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4437 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.0.38; the current branch is 6.8
3.7★ over 3 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 4437 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email your tag | Not in the top 24 | ||
| mailchimp your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| signup your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “mailchimp” and “marketing” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,382 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 304 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
3mo ago
latest release · v3.1.6 · 31 Jul 2026
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 12 Jan 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ 3-4-SAD12.1y ago
I can not get emails to be registered in the second list. I use shortcode [mailchimp Optin=”2″] but it doesn’t matter because all subscribers are automatically registered with the newest list in mailchimp. I have tried to enter the unique mailchimp ID for that list instead the number of the list but steel the sam issue. To bad, because everything else works.
Read on wp.org ↗ - ★★★★★ Anonymous12.1y ago
I tried to contact developer but contact form on site just says “Too Long Message” no matter what you type. Yes this plugin works, but if you go to mailchimp and add a new list, all your shortcodes on your website need to be changed. If you have 1 list – your shortcodes will be [mailchimp optin=1], now add a new list at mailchimp and this shortcode needs to be changed , or else it will go to the new list, not the original one. I have multiple lists. I added one and I had to go back and edit all the shortcodes since the optin # changed. It needs better handling of lists – some array that maintains the order (maybe by mailchimp key?) so when adding a new list at mailchimp, it would not affect existing shortcodes. And, it’d be great if there were improved look of optin boxes. They do not contain submit buttons and that can confuse users. It is just a box with the input fields for name/email, but you have to hit ‘Enter’ to submit as there is no submit button. I’d love to be able to modify easily the form look too 🙂 thanks k
Read on wp.org ↗ - ★★★★★ Mahfuzar Rahman12.2y ago
It can solve your mailchimp Optin form issue.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
Not checked yet. The readme could not be read from WordPress.org on this visit.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-02 200+ → 100+ down after 2 days in tier
- 2025-02-28 100+ → 200+ up after 11 days in tier
- 2025-02-17 200+ → 100+ down after 1 days in tier
- 2025-02-16 100+ → 200+ up after 1 days in tier
- 2025-02-15 200+ → 100+ down after 344 days in tier
- 2024-03-08 300+ → 200+ down after 1 days in tier
- 2024-03-07 200+ → 300+ up after 1 days in tier
- 2024-03-06 300+ → 200+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 5 shared tags B -
Mailjet Email Marketing 10K+ installs · 3.3★ · 4 shared tags B -
Block for Mailchimp – grow your email list with signup forms 2K+ installs · 3.9★ · 4 shared tags B -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 3 shared tags A -
Smaily Connect 2K+ installs · 3.6★ · 3 shared tags -
Ecomail 1K+ installs · 3.9★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Easy Mailchimp Optin Form into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-mailchimp-opt-in" width="480" height="300" style="border:0" loading="lazy" title="Easy Mailchimp Optin Form — Plugin Pulse"></iframe> Easy Mailchimp Optin Form: 100+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/easy-mailchimp-opt-in
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