Block for Mailchimp – grow your email list with signup forms
by bPlugins · Blocks
Also makes 105 other plugins · 209.3K+ installs across the portfolio →
Add Mailchimp email subscription forms to WordPress with a Gutenberg block – inline, popup, or floating layouts. Grow your newsletter list fast.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
2K+
≈2.9K estimated
Momentum
-0%
downloads vs prior 30d
Biggest opportunity: Swap “block”, “email” and “marketing” for “signup”, “signup forms” and “grow”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “signup” sits at #9 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “signup forms” sits at #13 untagged, close enough for a declared tag to move it up. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “grow” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 2,527 Blocks plugins
Install conversion
How it's measured →3.4%
of downloads still active
At least 2K of 59.7K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,580 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 2 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.7★ over 3 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
27%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| signup | #9 | #22 | 0 |
| signup forms | #13 | #22 | up 4 |
| mailchimp signup | #5 | #23 | 0 |
| mailchimp your tag | #16 | #23 | 0 |
| grow | #17 | #22 | down 3 |
| mailchimp block | #6 | #24 | 0 |
| email list | #22 | #24 | down 2 |
| mailchimp subscription | #13 | #22 | down 1 |
| mailchimp subscription popup | #15 | #23 | down 2 |
| mailchimp wordpress | #16 | #23 | 0 |
| email subscription mailchimp | #18 | #23 | 0 |
| mailchimp subscription form | #19 | #22 | down 1 |
| mailchimp forms | #20 | #24 | up 4 |
| mailchimp popup | #21 | #24 | down 1 |
| block your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
53 searches this plugin appeared in over the last 90 days, 14 listed. 39 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “block”, “email” and “marketing” for “signup”, “signup forms” and “grow”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “signup” sits at #9 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “signup forms” sits at #13 untagged, close enough for a declared tag to move it up. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “grow” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “mailchimp”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 7 Jun 2023 · 1,244 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
4mo ago
latest release · v1.1.17 · 11 Jul 2026
29
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 2.3 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 6 Jun 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ Ashikur Rahman2.1y ago
This plugin works great for integrating Mailchimp with my site. It’s easy to use and the blocks are very customizable. Setup was quick, and I appreciate how it simplifies email list building directly on WordPress. Highly recommend for anyone using Mailchimp!
Read on wp.org ↗ - ★★★★★ cmyck2.8y ago
Choose your audience dropdown is not populated. Sucks.
Read on wp.org ↗ - ★★★★★ buildwebsite95043.1y ago
Easy, effective and free…I recommend it!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.1.17 Added a new Dashboard; 1.1.17
- — Version 1.1.16 New placement layout modal feature added; 1.1.16
- — Version 1.1.15 Added a new modern dashboard; 1.1.15
- — Version 1.1.14 sdk update and readme update; 1.1.14
- — Version 1.1.13 Wordfence issues fixed; 1.1.13
- — Version 1.1.12 Wordfence issues fixed and mordern dashboard added; 1.1.12
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.1.17). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add Mailchimp email subscription forms to WordPress with a Gutenberg block – inline, popup, or floating lay..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for One audience phrase ("use cases"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Mailchimp.
- ✓ Headings and lists 12 headings and 7 lists.
- ✓ Enough to quote 5,833 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "marketing" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-07-30 1K+ → 2K+ up after 205 days in tier
- 2024-01-07 900+ → 1K+ up after 13 days in tier
- 2023-12-25 800+ → 900+ up after 18 days in tier
- 2023-12-07 700+ → 800+ up after 14 days in tier
- 2023-11-23 600+ → 700+ up after 15 days in tier
- 2023-11-08 500+ → 600+ up after 15 days in tier
- 2023-10-24 400+ → 500+ up after 15 days in tier
- 2023-10-09 300+ → 400+ up after 24 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 4 shared tags B -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 3 shared tags A -
Mailjet Email Marketing 10K+ installs · 3.3★ · 3 shared tags B -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
Mailchimp for WooCommerce 200K+ installs · 4.0★ · 2 shared tags B -
Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Block for Mailchimp – grow your email list with signup forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/block-for-mailchimp" width="480" height="300" style="border:0" loading="lazy" title="Block for Mailchimp – grow your email list with signup forms — Plugin Pulse"></iframe> Block for Mailchimp – grow your email list with signup forms: 2K+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/block-for-mailchimp
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