Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load)
by FluxPress · Performance
Also makes 3 other plugins · 3.1K+ installs across the portfolio →
All-in-one speed plugin: page cache, unused CSS, delay JS, lazy load, LCP preload, WebP & Core Web Vitals. Free, no premium-locked features.
92 health vs 67 average across 1,076 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2023-01-08 · 1,331 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
3.2K
now · peak 3.3K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
18
releases in the last 12 months
2mo ago
latest release · v2.5.3
28
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
At the current install trend, crossing 800+ in roughly 35 days.
Install history · since 2023-01-07 · 1,326 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$129 a year, typical for Performance plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 700–800 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 700–800
- Category
- Performance
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 14
- Last updated
- 3 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-23 600+ → 700+ up after 8 days in tier
- 2026-08-15 500+ → 600+ up after 9 days in tier
- 2026-08-06 400+ → 500+ up after 17 days in tier
- 2026-07-20 300+ → 400+ up after 10 days in tier
- 2026-07-10 200+ → 300+ up after 23 days in tier
- 2026-06-17 100+ → 200+ up after 22 days in tier
- 2026-05-26 90+ → 100+ up after 3 days in tier
- 2026-05-23 100+ → 90+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Fastest Cache – WordPress Cache Plugin 1M+ installs · 4.9★ · 4 shared tags B -
10Web Booster – Website speed optimization, Cache & Page Speed optimizer 70K+ installs · 4.6★ · 4 shared tags B -
Speed Booster Pack ⚡ PageSpeed Optimization Suite 9K+ installs · 4.3★ · 4 shared tags A -
BerqWP – All-In-One Optimization for Core Web Vitals, Cache, CDN, Images, CSS & JavaScript 4K+ installs · 4.2★ · 4 shared tags A -
AEH Speed Optimization: Browser Cache, Optimized Minify, Lazy Loading & Image Optimization 2K+ installs · 3.5★ · 4 shared tags B -
Core Web Vitals & PageSpeed Booster 1K+ installs · 3.9★ · 4 shared tags B
Embed this report card
Drop a live Pulse card for Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-optimizer" width="480" height="300" style="border:0" loading="lazy" title="Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) — Plugin Pulse"></iframe> Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load): 700+ active installs, 4.5★ (14 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/easy-optimizer