Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “speed”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “speed”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Index WP Users For Speed shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance places #11 on merit, 4.9★ from 1962 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #1 ↑1 2 Index WP MySQL For Speed 50K+ · 4.8★ (99) wp.org #2 ↑4 3 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #3 ↑1 4 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #5 1 too low 5 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #6 ↑2 1 too low 6 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #4 ↓1 2 too high 7 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #7 8 WooCommerce 7M+ · 4.5★ (4833) wp.org #8 ↑2 9 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #12 ↓1 3 too low 10 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #11 ↑4 1 too low 11 Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance 100K+ · 4.9★ (1962) wp.org #16 ↓3 5 too low 12 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #14 ↑5 2 too low 13 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1488) wp.org #18 ↓1 5 too low 14 WP Meteor Website Speed Optimization Addon 20K+ · 4.7★ (77) wp.org #10 ↑4 4 too high 15 Speed Contact Bar 4K+ · 4.6★ (56) wp.org #9 ↑3 6 too high 16 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #22 6 too low 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #15 ↓14 2 too high 18 NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 80K+ · 4.3★ (311) wp.org #19 ↓1 1 too low 19 Speed Booster Pack ⚡ PageSpeed Optimization Suite 8K+ · 4.3★ (186) wp.org #17 ↓1 2 too high 20 WP Compress – Instant Performance & Speed Optimization 9K+ · 4.5★ (155) wp.org #24 4 too low 21 Flying Scripts: Delay JavaScript to Improve Site Speed & Performance 30K+ · 5.0★ (38) wp.org #23 ↓1 2 too low 22 LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ · 4.6★ (9) wp.org #20 ↑1 2 too high 23 Index WP Users For Speed 1K+ · 5.0★ (4) wp.org #13 ↓4 10 too high 24 Speed Up – JavaScript To Footer 1K+ · 4.3★ (6) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.