Easy Search Replace – Find & Replace Text/HTML/URLs, Remove Footer Credit
by FluxPress · eCommerce
Also makes 4 other plugins · 3.3K+ installs across the portfolio →
Real-time search & replace for text, HTML, and URLs. Target by post type, ID, or URL. Safely remove footer credit — no database changes.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
600+
≈700 estimated
Momentum
-33%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce” and “search replace” for “replace” and “find”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “replace” sits at #12 untagged, close enough for a declared tag to move it up. “search replace” isn't earning its slot: it only gets you to #13. “find” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 9,750 eCommerce plugins
Install conversion
How it's measured →7.4%
of downloads still active
At least 600 of 8.1K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,143 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 10 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 80 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.5★ over 4 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 27d
25%
Breadth
of keywords climbing, 27d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| remove footer credit your tag | #4 | #21 | 0 |
| text replace your tag | #7 | #14 | 0 |
| replace text | #8 | #16 | 0 |
| id replace | #3 | #13 | up 1 |
| find and replace your tag | #9 | #18 | down 1 |
| replace | #12 | #17 | 0 |
| search replace your tag | #13 | #21 | 0 |
| replace tag html | #6 | #21 | 0 |
| find | #20 | #22 | up 2 |
| replace urls | #8 | #18 | up 1 |
| url replace | #9 | #20 | 0 |
| search replace elementor | #11 | #21 | — |
| better search replace | #12 | #23 | 0 |
| search replace database | #15 | #20 | 0 |
| remove id | #15 | #19 | — |
| search and replace | #16 | #20 | down 1 |
| remove footer text | #16 | #23 | down 1 |
| remove url box | #17 | #21 | up 1 |
| remove footer links | #17 | #23 | — |
| find text | #18 | #22 | down 2 |
| woocommerce your tag | Not in the top 24 | ||
75 searches this plugin appeared in over the last 90 days, 20 listed. 53 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce” and “search replace” for “replace” and “find”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “replace” sits at #12 untagged, close enough for a declared tag to move it up. “search replace” isn't earning its slot: it only gets you to #13. “find” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “search replace”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 24 Dec 2023 · 1,043 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
10
releases in the last 12 months
3mo ago
latest release · v1.3.1 · 12 Aug 2026
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just under 700.
At the current install trend, crossing 700+ in roughly 64 days.
Install history since 23 Dec 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ gabystadler4mo ago
Excellent plugin! It makes search and replace tasks quick and easy, especially when updating URLs or making bulk changes. Simple interface, works exactly as expected, and has saved me a lot of time. Highly recommended.
Read on wp.org ↗ - ★★★★★ magestyx2.5y ago
We have clients all the time that want woocommerce or other plugin wording changed, and this looks to be an excellent way to do just that without having to try and find hooks or filters specific to the function and output.But not only that – this plugin lets you change absolutely anything on the page, which could make it essential except*… I downloaded the plugin and looked through the code, and it looks straightforward and harmless in itself. Mostly it’s a WP wrapper for simplehtmldom on sourceforge, which grabs WP’s output buffer and does one last search & replace on it before serving. Very nifty indeed. *My only concern is as this plugin is so new and straightforward is if it’s been vetted to be secure enough for live sites. We installed on a dev site and it worked flawlessly. But this is seriously powerful to be able to change anything whatsoever in the final output code. Any non-admin access would be very dangerous. Should that risk be mitigated, we’d use this all the time. We’ll keep watch on this plugin for sure as it gets more usage and reviews.
Read on wp.org ↗ - ★★★★★ biloute2.5y ago
their website contains spelling mistakes and is as vanilla as it can be.
Read on wp.org ↗ - ★★★★★ John K2.8y ago
This plugin is exceptional for those seeking to execute search and replace functions within specific elements, classes, or IDs. The plugin’s design is impressively lightweight, facilitating the effortless identification and replacement of any HTML or text. Its ease of use and efficiency make it an invaluable tool for any user
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Real-time search & replace for text, HTML, and URLs. Target by post type, ID, or URL. Safely remove footer..."
- ✓ Has a FAQ 25 questions in the FAQ.
- ✓ FAQ asks real questions 25 of 25 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use cases", "if you have", "perfect for").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Jetpack, WP Rocket and 1 more.
- ✓ Headings and lists 4 headings and 5 lists.
- ✓ Enough to quote 6,229 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "text replace" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 700+ → 600+ down after 8 days in tier
- 2026-10-22 600+ → 700+ up after 70 days in tier
- 2026-08-13 500+ → 600+ up after 44 days in tier
- 2026-06-30 400+ → 500+ up after 4 days in tier
- 2026-06-26 500+ → 400+ down after 12 days in tier
- 2026-06-14 400+ → 500+ up after 58 days in tier
- 2026-04-17 300+ → 400+ up after 1 days in tier
- 2026-04-16 400+ → 300+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Better Search Replace 1M+ installs · 4.3★ · 1 shared tag A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.2★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Easy Search Replace – Find & Replace Text/HTML/URLs, Remove Footer Credit into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-search-replace" width="480" height="300" style="border:0" loading="lazy" title="Easy Search Replace – Find & Replace Text/HTML/URLs, Remove Footer Credit — Plugin Pulse"></iframe> Easy Search Replace – Find & Replace Text/HTML/URLs, Remove Footer Credit: 600+ active installs, 4.5★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/easy-search-replace
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