Edit Flow
by Automattic · Booking & Events
Also makes 78 other plugins · 18.2M+ installs across the portfolio →
Redefining your editorial workflow.
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Health
A 85/100
no flags
Active installs
4K+
≈4.6K estimated
Momentum
+0%
downloads vs prior 30d
Biggest opportunity: Swap “custom status” for “edit”. “custom status” isn't earning its slot: you're not in the first 24 results for its own search. “edit” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 69 average across 1,839 Booking & Events plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 4K of 512.3K lifetime downloads are still running, in line with its category: the median Booking & Events plugin keeps 0.8%, across 940 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Booking & Events plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 74 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.2★ over 50 reviews, smoothed to 4.15★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| edit flow | #1 | #1 | 0 |
| flow | #3 | #3 | 0 |
| newsroom your tag | #3 | #2 | 0 |
| edit | #6 | #7 | down 1 |
| editorial workflow | #5 | #5 | up 1 |
| newsroom workflow | #2 | #1 | 0 |
| editorial calendar your tag | #8 | #9 | down 1 |
| editorial your tag | #12 | #10 | 0 |
| editorial calendar plugin | #11 | #10 | 0 |
| wordpress edit | #12 | #14 | 0 |
| wp edit | #20 | #23 | down 2 |
| custom status your tag | Not in the top 24 | ||
| workflow your tag | Not in the top 24 | ||
40 searches this plugin appeared in over the last 90 days, 11 listed. 29 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom status” for “edit”. “custom status” isn't earning its slot: you're not in the first 24 results for its own search. “edit” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “editorial”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
2mo ago
latest release · v0.11.1 · 18 Aug 2026
43
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 31% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; the previous band took 13 months to cross, which places it about 55% of the way through.
Install history since 5 Mar 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ cpjmooney2.6y ago
..was this release an accident? no accompanying changelog, kills the site with this error: Parse error: syntax error, unexpected ‘int’ (T_STRING), expecting function (T_FUNCTION) or const (T_CONST) in /opt/rh/httpd24/root/var/www/html/wp-content/plugins/edit-flow/modules/calendar/calendar.php on line 25 xargs: sh: exited with status 255; aborting This topic was modified 2 years, 3 months ago by cpjmooney. Reason: two stars This topic was modified 2 years, 3 months ago by cpjmooney. Reason: extra word This topic was modified 2 years, 3 months ago by cpjmooney.
Read on wp.org ↗ - ★★★★★ mchelles4.6y ago
I can’t believe I just discovered this plugin today – I’ve been needing something like this for years. It’s exactly everything an online publisher could want for creating, managing, and organizing large amounts of content. The custom post status, the internal notes – it’s really just fantastic – THANK YOU!
Read on wp.org ↗ - Read on wp.org ↗★★★★★ Edwin Muchiri Kibuti6.5y ago
- ★★★★★ Jerry Zurek7.8y ago
Our college newspaper has used EditFlow for as long as it has been in existence and we’re grateful you keep improving it.
Read on wp.org ↗ - ★★★★★ Pieter Daalder8.2y ago
Great plugin, logical interface. But there are two huge downsides: No active support from the developers It does not work on Gutenberg So if you’re not working with Gutenberg (which will be the default editor in WP 5.0) and you have no need for support: go for it! Great plugin! In all other cases: find something better, and let me know what you’ve found, I need a replacement as well 😉
Read on wp.org ↗ - ★★★★★ Bob Dunn8.4y ago
Been using it for awhile after I stopped a subscription that did both editorial and social. Used another plugin for social and knew of this one. So gave it a run and it does exactly what I need. I create and work on several posts at once and currently post 6 out of 7 days. I need something that keeps me on track. I particularly like the metadata that really keep me on track. Incredible value for a free plugin!
Read on wp.org ↗ - ★★★★★ Jesús Pernas8.7y ago
Este plugin es de gran ayuda para gestionar el calendario editorial en un blog personal, pero cuando se utiliza en un sitio con varios autores o con autores invitados se vuelve imprescindible.
Read on wp.org ↗ - ★★★★★ Renaat8.8y ago
This plugin caused a problem with the WPML translation plugin. I waited two weeks for a support response. Nothing, no support, nor reply. Other editorial calendars don’t show this conflict.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 75 languages, 3 at 90% or more
Plus 51 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 35 characters, too short to say what the plugin does.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 976 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "editorial calendar", "newsroom" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-03 5K+ → 4K+ down after 403 days in tier
- 2025-03-26 6K+ → 5K+ down after 213 days in tier
- 2024-08-25 7K+ → 6K+ down after 357 days in tier
- 2023-09-03 8K+ → 7K+ down after 259 days in tier
- 2022-12-18 9K+ → 8K+ down after 1 days in tier
- 2022-12-17 8K+ → 9K+ up after 6 days in tier
- 2022-12-11 9K+ → 8K+ down after 285 days in tier
- 2022-03-01 10K+ → 9K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Veridis News Desk – Editorial Workflow & Newsroom — installs · 3.6★ · 3 shared tags -
OST Editorial Workflow — installs · 3.6★ · 3 shared tags -
Fabrica Dashboard 60+ installs · 4.0★ · 2 shared tags B -
Quick Edit Notes 60+ installs · 3.6★ · 2 shared tags -
Double Check — Publish Check 20+ installs · 3.6★ · 2 shared tags -
Content Lifecycle Manager 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Edit Flow into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/edit-flow" width="480" height="300" style="border:0" loading="lazy" title="Edit Flow — Plugin Pulse"></iframe> Edit Flow: 4K+ active installs, 4.2★ (50 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/edit-flow
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