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wp.org search vs our merit ranking: “editorial calendar plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “editorial calendar plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Team Member Block shows at wp.org #16 but places #24 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns places #12 on merit, 4.9★ from 216 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Editorial Calendar 20K+ · 4.9★ (79) wp.org #1 2 PublishPress Planner – Editorial Calendar, Marketing Content, Kanban Board 6K+ · 4.9★ (178) wp.org #2 3 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (202) wp.org #4 1 too low 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #6 ↑2 2 too low 5 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #7 ↓1 2 too low 6 Sugar Calendar – Events Calendar, Event Tickets, and Events Management Platform 10K+ · 4.5★ (24) wp.org #3 3 too high 7 Nelio Content – Editorial Calendar & Social Media Auto-Posting 3K+ · 4.4★ (105) wp.org #5 ↓1 2 too high 8 CoSchedule 3K+ · 4.6★ (188) wp.org #8 9 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #17 ↑6 8 too low 10 Disable Comments 1M+ · 4.7★ (281) wp.org #12 2 too low 11 Edit Flow 4K+ · 4.2★ (50) wp.org #11 12 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #24 12 too low 13 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #21 ↑3 8 too low 14 Simple 301 Redirects by BetterLinks – Easy Redirect Manager 100K+ · 3.8★ (162) wp.org #20 ↓6 6 too low 15 Darkify – Dark Mode & Night Mode for Website & Admin (Dark Theme Included) 1K+ · 4.7★ (29) wp.org #22 7 too low 16 Post Calendar by Gelform 60+ · 5.0★ (5) wp.org #9 7 too high 17 Multicollab: Content Team Collaboration and Editorial Workflow 300+ · 3.7★ (10) wp.org #10 7 too high 18 Image Slider Block 4K+ · 4.4★ (9) wp.org #19 ↓3 1 too low 19 Table Of Contents Block 10K+ · 4.3★ (7) wp.org #14 ↓1 5 too high 20 Missed Schedule Post Publisher 6K+ · 5.0★ (3) wp.org #13 ↑2 7 too high 21 Image Gallery Block 4K+ · 4.2★ (5) wp.org #15 ↑3 6 too high 22 Countdown Block 4K+ · 4.1★ (7) wp.org #18 ↓1 4 too high 23 Flipbox 2K+ · 4.2★ (6) wp.org #23 ↓4 24 Team Member Block 1K+ · 5.0★ (2) wp.org #16 ↑6 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.