EffortLess Simple Image Optimiser
by domclic · Performance
Also makes 35 other plugins · 60+ installs across the portfolio →
Automatically optimise uploaded images using the PHP GD library — no external APIs, no account required.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →3.3%
of downloads still active
At least 30 of 897 lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,054 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
| Keyword | wp.org | On merit | Change |
|---|---|---|---|
| encode | #21 | #24 | — |
| gd | #22 | #23 | — |
| force regenerate thumbnails | #23 | #24 | 0 |
What to do about it
- Add “encode” to your wp.org tags. You already rank #21 for it without listing it. WordPress.org counts only your first five tags, so it's a slot worth spending.
Daily downloads
Since 2026-03-28 · 180 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
294
now · peak 294
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-23 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
QODE Optimizer 30K+ installs · 3.6★ · 3 shared tags -
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 2 shared tags A -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags B -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 2 shared tags A -
Compress, Resize & Lazy Load Images – WPvivid Image Optimization 10K+ installs · 4.0★ · 2 shared tags B -
Image Optimization For SEO 3K+ installs · 3.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for EffortLess Simple Image Optimiser into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/effortless-simple-image-optimiser" width="480" height="300" style="border:0" loading="lazy" title="EffortLess Simple Image Optimiser — Plugin Pulse"></iframe> EffortLess Simple Image Optimiser: 30+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-09-24. https://plugins.wpmayor.com/plugin/effortless-simple-image-optimiser