Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization
by Optimole · Performance
Also makes 1 other plugin · 270K+ installs across the portfolio →
Automatically optimize images with bulk compression, lazy loading, WebP/AVIF conversion & CloudFront image CDN. Boost Core Web Vitals & conversions.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
200K+
≈290K estimated
Momentum
-34%
downloads vs prior 30d
Biggest opportunity: Swap “webp” and “compress images” for “convert webp” and “cdn”. “webp” isn't earning its slot: it only gets you to #17. “convert webp” sits at #5 untagged, close enough for a declared tag to move it up. “compress images” isn't earning its slot: it only gets you to #11. “cdn” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 200K of 9.3M lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 21 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 12 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 640 reviews, smoothed to 4.66★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
+0.0
Velocity
places per keyword, 28d
29%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cloudfront | #3 | #1 | 0 |
| image cdn | #4 | #3 | up 1 |
| convert webp | #5 | #5 | 0 |
| optimize images your tag | #6 | #6 | 0 |
| cdn | #6 | #5 | down 1 |
| image optimization your tag | #7 | #5 | 0 |
| smart lazy load | #3 | #3 | 0 |
| lazy load | #9 | #6 | up 1 |
| lazy | #10 | #6 | down 1 |
| avif your tag | #10 | #8 | down 1 |
| convert | #10 | #6 | 0 |
| conversion rate optimization | #6 | #4 | up 1 |
| optimization | #11 | #6 | down 1 |
| compress images your tag | #11 | #9 | up 1 |
| optimize image | #7 | #7 | 0 |
| convert images | #8 | #6 | 0 |
| free cdn | #8 | #6 | 0 |
| load | #14 | #8 | up 2 |
| convert avif | #9 | #6 | down 1 |
| lazy loading | #14 | #12 | down 4 |
343 searches this plugin appeared in over the last 90 days, 20 listed. 248 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “webp” and “compress images” for “convert webp” and “cdn”. “webp” isn't earning its slot: it only gets you to #17. “convert webp” sits at #5 untagged, close enough for a declared tag to move it up. “compress images” isn't earning its slot: it only gets you to #11. “cdn” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “compress images”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 442.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
21
releases in the last 12 months
12d ago
latest release · v4.2.17 · 19 Oct 2026
137
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 64% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200K+”. Our estimate pins where the real number sits.
Crossed into this band 3 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 4 Oct 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ 1homeplusone4mo ago
good plugin
Read on wp.org ↗ - ★★★★★ franxubcn5mo ago
Good plugin for organize your media
Read on wp.org ↗ - ★★★★★ rockstroh5mo ago
Macht deine Seite um einiges schneller.
Read on wp.org ↗ - ★★★★★ kinggrizzly6mo ago
When an image is uploaded to a WordPress site, it gets replicated a number of times at a variety of sizes on the server. Other image optimization plugins add to this bloat by creating even more versions of these files in different formats and sizes. So the uploads folder on a website becomes a total disaster.We like to disable these behaviors with a snippet and install Optimole! It just needs the one ‘Full’ image and can deliver a perfectly sized image in the best format possible for a visitor, all on the fly, all from the Optimole CDN! An excellent plugin with a great support team.
Read on wp.org ↗ - ★★★★★ maxgaet6mo ago
it actually help managing contents in my new website
Read on wp.org ↗ - ★★★★★ aks83z7mo ago
Wenn man viele Skripte auf seiner Seite eingebunden haben muss, holt der Bilder Turbo die nötigen Punkte beim Page peed Ranking raus. Auch in der Basis Konfig
Read on wp.org ↗ - ★★★★★ Anlami8mo ago
einfaches gut zu verstehendes Plugin in Verbindung mit ChatGPT wurde meine Seite optimal optimiert!
Read on wp.org ↗ - ★★★★★ enejawp019mo ago
i really like this plugin, it allows you to post pictures without affecting quality or page speed
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-19 Version 4.2.17 Fixed Image Storage settings staying disabled after a failed status check Fixed WP-CLI rollback refusing transfers started from the dashboard. Fixed new uploads offloading during Image Storage rollback. Fixed optimized i 4.2.17
- 2026-10-01 Version 4.2.16 Updated dependencies Added AI agent support: let AI assistants control your Optimole settings for you. See changelog for all versions . 4.2.16
- 2026-09-28 Version 4.2.15 Enhanced Security See changelog for all versions . 4.2.15
- 2026-09-21 Version 4.2.14 Fixed AJAX requests that use an array action value. Fixed compatibility with FacetWP, Groovy Menu, and other plugins that use output buffering, which broke filtering and menus since 4.2.12. Updated dependencies See chang 4.2.14
- 2026-09-14 Version 4.2.13 Enhanced Security See changelog for all versions . 4.2.13
- 2026-09-08 Version 4.2.12 Fixed Jetpack conflict warnings when its image Site Accelerator is disabled. Fixed unwanted cache headers on cart, checkout, and other non-cacheable pages. Fixed viewport lazy loading crashes when saved page profiles use 4.2.12
Security history
via Wordfence IntelligenceAll 13 disclosed vulnerabilities are patched in the current version (4.2.17). Sites still on an older version should update.
- 2026-10-05 CVE-2026-96530 Exposure of Sensitive Information to an Unauthorized Actor Affects 4.0.0 - 4.2.14 Patched in 4.2.15
- Patched Medium · 6.4 Optimole 4.0.0 - 4.2.12 - Authenticated (Author+) Stored Cross-Site Scripting ↗2026-09-24 CVE-2026-96531 Improper Neutralization of Input During Web Page Generation Affects 4.0.0 - 4.2.12 Patched in 4.2.13
- 2026-09-14 CVE-2026-84829 Improper Neutralization of Input During Web Page Generation Affects <= 4.2.11 Patched in 4.2.12
- Patched High · 7.2 Optimole <= 4.2.10 - Unauthenticated Stored Cross-Site Scripting via 'a' (above_fold_images) Parameter ↗2026-08-27 CVE-2026-77365 Improper Neutralization of Input During Web Page Generation Affects <= 4.2.10 Patched in 4.2.11
- Patched High · 7.2 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization <= 4.2.7 - Unauthenticated Stored Cross-Site Scripting ↗2026-06-30 CVE-2026-57673 Improper Neutralization of Input During Web Page Generation Affects <= 4.2.7 Patched in 4.2.8
- Patched High · 7.2 Optimole <= 4.2.2 - Unauthenticated Stored Cross-Site Scripting via Srcset Descriptor Parameter ↗2026-04-10 CVE-2026-5217 Improper Neutralization of Input During Web Page Generation Affects <= 4.2.2 Patched in 4.2.3
- 2026-04-10 CVE-2026-5226 Improper Neutralization of Input During Web Page Generation Affects <= 4.2.3 Patched in 4.2.4
- Patched Medium · 4.3 Image optimization service by Optimole <= 4.1.0 - Insecure Direct Object Reference to Authenticated (Author+) Media Offload ↗2025-10-17 CVE-2025-11519 Authorization Bypass Through User-Controlled Key Affects <= 4.1.0 Patched in 4.1.1
- Patched Medium · 6.4 Image Optimization by Optimole – Lazy Load, CDN, Convert WebP & AVIF <= 3.12.10 - Authenticated (Author+) Stored Cross-Site Scripting via SVG Upload ↗2024-05-14 CVE-2024-4636 Improper Neutralization of Input During Web Page Generation Affects <= 3.12.10 Patched in 3.13.0
- 2022-03-21 CVE-2022-0969 Improper Neutralization of Input During Web Page Generation Affects < 3.3.2 Patched in 3.3.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 34 languages, 13 at 90% or more
Plus 10 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Optimole when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Image optimization
Readme readiness
8 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Automatically optimize images with bulk compression, lazy loading, WebP/AVIF conversion & CloudFront image..."
- ✓ Has a FAQ 14 questions in the FAQ.
- ✓ FAQ asks real questions 14 of 14 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "who need", "use cases").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 3 more.
- ✓ Headings and lists 30 headings and 5 lists.
- ✓ Enough to quote 13,515 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-11-10 100K+ → 200K+ up after 257 days in tier
- 2023-02-26 90K+ → 100K+ up after 72 days in tier
- 2022-12-16 80K+ → 90K+ up after 594 days in tier
- 2021-05-01 70K+ → 80K+ up after 180 days in tier
- 2020-11-02 60K+ → 70K+ up after 71 days in tier
- 2020-08-23 50K+ → 60K+ up after 149 days in tier
- 2020-03-27 40K+ → 50K+ up after 107 days in tier
- 2019-12-11 30K+ → 40K+ up after 98 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 5 shared tags A -
SlashImage – Image Optimizer: Compress Images, Convert WebP & AVIF 90+ installs · 4.0★ · 5 shared tags B -
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 4 shared tags A -
Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ installs · 4.5★ · 4 shared tags A -
MegaOptim Image Optimizer – Convert to WebP & AVIF, Compress Images Locally 100+ installs · 4.7★ · 4 shared tags A -
DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images 80+ installs · 4.2★ · 4 shared tags B
Embed this report card
Drop a live Pulse card for Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/optimole-wp" width="480" height="300" style="border:0" loading="lazy" title="Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization — Plugin Pulse"></iframe> Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization: 200K+ active installs, 4.7★ (640 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/optimole-wp
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