Emoji Toolbar
by them.es · Blocks
Also makes 4 other plugins · 2.3K+ installs across the portfolio →
A simple Emoji picker that integrates in the rich-text block toolbar.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 74/100
Few reviews
Active installs
2K+
≈2.9K estimated
Momentum
-11%
downloads vs prior 30d
Biggest opportunity: Add “toolbar” to your wp.org tags. You rank #4 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed it's a slot worth spending.
74 health vs 71 average across 2,523 Blocks plugins
Install conversion
How it's measured →6.5%
of downloads still active
At least 2K of 30.6K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,578 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 261 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.0★ over 3 reviews, smoothed to 4.09★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
30
Momentum
Losing ground
-0.5
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| emoji picker | #1 | #4 | 0 |
| block editor emoji | #1 | #8 | 0 |
| emoji block | #1 | #10 | 0 |
| emoji your tag | #3 | #17 | down 1 |
| toolbar | #4 | #21 | down 1 |
| emoticon your tag | #6 | #18 | 0 |
| wp emoji | #7 | #22 | down 1 |
| editor your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
25 searches this plugin appeared in over the last 90 days, 7 listed. 18 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “toolbar” to your wp.org tags. You rank #4 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed it's a slot worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
9mo ago
latest release · v1.2.9 · 12 Feb 2026
16
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 24 months ago; the previous band took 22 months to cross, which places it about 90% of the way through.
Install history since 30 Jun 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ joseyaz2.4y ago
Thank you for the plugin; it integrates very well with the block editor. It has an icon search feature, which I find essential, and I haven’t noticed any load on the website. PD. I would prefer if the toolbar icon were black and white to match the rest of the elements, but that’s a matter of personal taste.
Read on wp.org ↗ - ★★★★★ Pavel Leontiev3.5y ago
great plugin, but no country flags for some weird reason( This topic was modified 3 years, 2 months ago by Pavel Leontiev.
Read on wp.org ↗ - ★★★★★ Pat K4.8y ago
I was looking for an easy way to add an emoji tool to the block editor for a client and came across this. Installed & activated in seconds. Works great! Will definitely use this again. Thanks to the developer for sharing this handy tool! pk
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2.9 Code quality 1.2.9
- — Version 1.2.8 Tested up to WordPress 6.9 (preview) 1.2.8
- — Version 1.2.7 Tested up to WordPress 6.7 Remove load_plugin_textdomain() and rely on WordPress to load translations (https://make.wordpress.org/core/2016/07/06/i18n-improvements-in-4-6/) 1.2.7
- — Version 1.2.6 Tested up to WordPress 6.6 Add a blueprint.json 1.2.6
- — Version 1.2.5 Update dependencies Unicode 15.0 support with new emoji chars 🪇 1.2.5
- — Version 1.2.4 Update dependencies and locales 1.2.4
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A simple Emoji picker that integrates in the rich-text block toolbar."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 1,029 characters of description.
- ✓ Tags match the text 3 of 4 tags appear in the text; "emoticon" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-16 1K+ → 2K+ up after 655 days in tier
- 2023-01-31 900+ → 1K+ up after 43 days in tier
- 2022-12-19 800+ → 900+ up after 1 days in tier
- 2022-12-18 900+ → 800+ down after 4 days in tier
- 2022-12-14 800+ → 900+ up after 1 days in tier
- 2022-12-13 900+ → 800+ down after 1 days in tier
- 2022-12-12 800+ → 900+ up after 46 days in tier
- 2022-10-27 700+ → 800+ up after 23 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Classic Editor 8M+ installs · 4.9★ · 2 shared tags A - C Classic Widgets 2M+ installs · 4.8★ · 2 shared tags B
-
Advanced Editor Tools 1M+ installs · 4.5★ · 2 shared tags A -
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 2 shared tags A -
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ installs · 4.8★ · 2 shared tags A -
Disable Gutenberg 500K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Emoji Toolbar into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/emoji-toolbar" width="480" height="300" style="border:0" loading="lazy" title="Emoji Toolbar — Plugin Pulse"></iframe> Emoji Toolbar: 2K+ active installs, 4.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/emoji-toolbar
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