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wp.org search vs our merit ranking: “block editor emoji”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “block editor emoji”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Instant Emoji Reactions shows at wp.org #4 but places #18 on merit, a gap of 14 places. Its 100+ installs carry it up the search order; its 4.4★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Hide My WP Ghost – Security & Firewall places #10 on merit, 4.5★ from 373 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #2 wp.org ranks it 1 place below merit 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #3 ↑1 wp.org ranks it 1 place below merit 3 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #6 ↓1 wp.org ranks it 3 places below merit 4 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #7 ↓1 wp.org ranks it 3 places below merit 5 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #12 ↓1 wp.org ranks it 7 places below merit 6 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #13 ↓3 wp.org ranks it 7 places below merit 7 Emoji Toolbar 2K+ · 4.0★ (3) wp.org #1 wp.org ranks it 6 places above merit 8 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #11 ↓2 wp.org ranks it 3 places below merit 9 Loco Translate 1M+ · 4.8★ (453) wp.org #15 ↓3 wp.org ranks it 6 places below merit 10 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #18 wp.org ranks it 8 places below merit 11 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #5 wp.org ranks it 6 places above merit 12 FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ · 4.7★ (78) wp.org #14 ↓1 wp.org ranks it 2 places below merit 13 Advanced Accordion Gutenberg Block – Create Beautiful FAQs, Content Accordions & Interactive Tabs 9K+ · 4.1★ (34) wp.org #8 ↓1 wp.org ranks it 5 places above merit 14 Smart Slider 3 800K+ · 4.9★ (1,125) wp.org #22 wp.org ranks it 8 places below merit 15 Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ · 5.0★ (64) wp.org #17 ↓2 wp.org ranks it 2 places below merit 16 WP Map Block – Google Maps, OpenStreetMap, Mapbox, Store & Shop Locator, Directory, Listings & Filters 20K+ · 4.0★ (21) wp.org #9 wp.org ranks it 7 places above merit 17 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #24 wp.org ranks it 7 places below merit 18 Instant Emoji Reactions 100+ · 4.4★ (5) wp.org #4 ↓1 wp.org ranks it 14 places above merit 19 Unbloater 5K+ · 5.0★ (17) wp.org #19 ↓3 20 bBlocks – Essential Gutenberg Blocks & Patterns Collection 600+ · 5.0★ (8) wp.org #16 ↓2 wp.org ranks it 4 places above merit 21 T TGG – WP Optimizer 700+ · 5.0★ (2) wp.org #10 ↓2 wp.org ranks it 11 places above merit 22 DominoPost – Advanced Post Editor with AI Writer, Link Building Suite, Free Google Search Console & GA4 Analytics 100+ · 5.0★ (1) wp.org #20 ↓3 wp.org ranks it 2 places above merit 23 OpinionCamp – Poll Block 100+ · 5.0★ (1) wp.org #21 ↓3 wp.org ranks it 2 places above merit 24 Maestro: The Inline Admin Menu Editor 30+ · 5.0★ (1) wp.org #23 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.