Essential Content Types
by Catch Themes · Uncategorized
Also makes 12 other plugins · 153.1K+ installs across the portfolio →
Essential Content Types allows you to feature the impressive content through different content/post types on your website just the way you want it.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
20K+
≈25K estimated
Momentum
-8%
downloads vs prior 30d
Biggest opportunity: Swap “taxonomy”, “custom post types” and “post types” for “orderby”, “types” and “content warning”. “taxonomy” isn't earning its slot: you're not in the first 24 results for its own search. “orderby” sits at #6 untagged, close enough for a declared tag to move it up. “custom post types” isn't earning its slot: it only gets you to #21. “types” sits at #6 untagged, close enough for a declared tag to move it up. “post types” isn't earning its slot: it only gets you to #15. “content warning” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 58 average across 25,753 Uncategorized plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 20K of 940.1K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 138 days ago
Tested up to WordPress 7.0.8, the current branch or newer
3.7★ over 3 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| content types your tag | #4 | #20 | 0 |
| essential | #4 | #15 | 0 |
| custom content types your tag | #5 | #23 | 0 |
| types | #6 | #21 | down 1 |
| random content | #6 | #17 | down 1 |
| orderby | #6 | #17 | up 2 |
| alphabetical | #8 | #21 | up 1 |
| post types your tag | #15 | #23 | up 2 |
| post types order | #9 | #24 | up 4 |
| content warning | #10 | #23 | up 1 |
| type | #12 | #23 | down 1 |
| content | #21 | #23 | 0 |
| custom post types your tag | #21 | #24 | 0 |
| reverse post order | #14 | #24 | 0 |
| default content | #16 | #24 | down 1 |
| copy content | #20 | #23 | down 3 |
| premium content | #22 | #24 | down 2 |
| food | #21 | #22 | up 1 |
| content review | #24 | #23 | — |
| custom content | #24 | #24 | 0 |
| taxonomy your tag | Not in the top 24 | ||
114 searches this plugin appeared in over the last 90 days, 20 listed. 83 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “taxonomy”, “custom post types” and “post types” for “orderby”, “types” and “content warning”. “taxonomy” isn't earning its slot: you're not in the first 24 results for its own search. “orderby” sits at #6 untagged, close enough for a declared tag to move it up. “custom post types” isn't earning its slot: it only gets you to #21. “types” sits at #6 untagged, close enough for a declared tag to move it up. “post types” isn't earning its slot: it only gets you to #15. “content warning” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “post types”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 26.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
5mo ago
latest release · v2.6 · 16 Jun 2026
40
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 39% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 16 months ago; the previous band took 20 months to cross, which places it about 50% of the way through.
Install history since 1 May 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ yolie355mo ago
I had to deactivate and remove this plugin because it gave me a critical error- where I couldn’t access my WP dashboard.
Read on wp.org ↗ - ★★★★★ wprocket5.6y ago
I used this plugin to showcase my Portfolio which is really nice. I was searching for way to show my Portfolio as separate form post as when I use category “Portfolio” and use it as post, it also shows in blog post which as really annoying. This plugin solved by issue for this new site I was building. It also has other post types which others might think it’s useful but I was just looking for Portfolio. So, the option to disable other post types from settings is really nice feature. Thanks.
Read on wp.org ↗ - ★★★★★ paddington636.0y ago
The portfolio part of this plug-in crashes the editor. Tried to contact support but no reply. There are some nice features but the portfolio part was my reasson to install and now the same reasson to de-install.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.6 Bug Fixed: Settings page no longer shows PHP warnings when a content type’s options haven’t been saved yet Bug Fixed: Saving content-type settings no longer triggers a PHP warning if the option had never been saved befor 2.6
- — Version 2.5 Security Fix: All admin form submissions, AJAX handlers, and meta boxes now properly validate and sanitize user input before saving Security Fix: Admin access checks now use WordPress capability checks instead of role ch 2.5
- — Version 2.4 Bug Fixed: WordPress.WP.I18n.TextDomainMismatch Bug Fixed: missing_direct_file_access_protection Bug Fixed: WordPress.WP.I18n.MissingTranslatorsComment Bug Fixed:WordPress.Security.EscapeOutput.OutputNotEscaped Compatibi 2.4
- — Version 2.3 Bug Fixed: Translation loading Compatibility check up to version 6.8 2.3
- — Version 2.2.6 Compatibility check up to version 6.6 2.2.6
- — Version 2.2.5 Bug Fixed: Localization issue (Reported by itapress) Bug Fixed: Text domain issue (Reported by itapress) 2.2.5
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.6). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 4 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Essential Content Types allows you to feature the impressive content through different content/post types o..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Jetpack.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 9,713 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "custom post types", "taxonomy" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-11 30K+ → 20K+ down after 608 days in tier
- 2023-11-11 40K+ → 30K+ down after 448 days in tier
- 2022-08-20 50K+ → 40K+ down after 291 days in tier
- 2021-11-02 40K+ → 50K+ up after 318 days in tier
- 2020-12-19 30K+ → 40K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Custom Post Type UI 1M+ installs · 4.6★ · 3 shared tags A -
Pods – Custom Content Types and Fields 100K+ installs · 4.8★ · 2 shared tags A -
Post Types Unlimited 10K+ installs · 4.4★ · 2 shared tags B -
Gravity Forms + Custom Post Types 10K+ installs · 4.3★ · 2 shared tags A -
Posts in Page 10K+ installs · 4.4★ · 2 shared tags C - C Custom Post Type Archives 200+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Essential Content Types into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/essential-content-types" width="480" height="300" style="border:0" loading="lazy" title="Essential Content Types — Plugin Pulse"></iframe> Essential Content Types: 20K+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/essential-content-types
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