wp.org search vs our merit ranking: “content types”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “content types”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
CPO Content Types shows at wp.org #5 but places #22 on merit, a gap of 17 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #10 on merit, 4.8★ from 7519 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.
Pods – Custom Content Types and Fields 100K+ · 4.8★ (418)
wp.org #1 2 
Post Types Order 600K+ · 4.5★ (296)
wp.org #2 3 
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821)
wp.org #6 ↑3 3 too low 4 
Custom Post Type UI 1M+ · 4.6★ (276)
wp.org #3 ↑1 1 too high 5 
Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More 40K+ · 4.9★ (575)
wp.org #9 4 too low 6 
Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333)
wp.org #8 ↓2 2 too low 7 
WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1138)
wp.org #12 ↓1 5 too low 8 
Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187)
wp.org #11 ↑1 3 too low 9 
Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445)
wp.org #16 ↓2 7 too low 10 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519)
wp.org #20 ↓5 10 too low 11 A Add MIME Types 50K+ · 4.2★ (25)
wp.org #7 ↑1 4 too high 12 
Post Type Switcher 200K+ · 4.8★ (255)
wp.org #19 7 too low 13 
Passster – Password Protect Pages and Content 10K+ · 4.2★ (60)
wp.org #14 ↓7 1 too low 14 
Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62)
wp.org #18 ↓2 4 too low 15 
Post Types Unlimited 10K+ · 5.0★ (9) thin reviews
wp.org #10 5 too high 16 
Display Post Types – Post Grid, post list and post sliders 8K+ · 5.0★ (26)
wp.org #17 1 too low 17 
Easy Table of Contents 600K+ · 4.4★ (221)
wp.org #24 ↓4 7 too low 18 
Gravity Forms + Custom Post Types 10K+ · 4.4★ (46)
wp.org #22 ↓3 4 too low 19 
MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31)
wp.org #23 4 too low 20 
Essential Content Types 20K+ · 3.7★ (3) thin reviews
wp.org #4 ↓1 16 too high 21 
Mime Types Plus 10K+ · 3.8★ (10) thin reviews
wp.org #15 ↓2 6 too high 22 CPO Content Types 3K+ · 5.0★ (1) thin reviews
wp.org #5 17 too high 23 
Labinator Content Types Duplicator 100+ · 5.0★ (2) thin reviews
wp.org #13 10 too high 24 
MAS Static Content 10K+ · 5.0★ (1) thin reviews
wp.org #21 ↓3 3 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.