Ethereal Link Replacer
by manuelzela · Backup
Also makes 1 other plugin · 50+ installs across the portfolio →
Safely search and replace links, URLs, or any text across your WordPress database — including serialized data — with a dry-run preview and CSV log.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
50+
≈50 estimated
Momentum
—
no download trend yet
Biggest opportunity: Swap “database” and “links” for “serialized data” and “serialized”. “database” isn't earning its slot: you're not in the first 24 results for its own search. “serialized data” sits at #16 untagged, close enough for a declared tag to move it up. “links” isn't earning its slot: you're not in the first 24 results for its own search. “serialized” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 75 average across 556 Backup plugins
Install conversion
How it's measured →16%
of downloads still active
At least 50 of 318 lifetime downloads are still running, above its category: the median Backup plugin keeps 1.6%, across 285 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Backup plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 50 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
59
Momentum
Gaining ground
+1.0
Velocity
places per keyword, 27d
67%
Breadth
of keywords climbing, 27d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| replacer | #1 | #1 | up 1 |
| text replacer | #2 | #4 | 0 |
| serialized data | #16 | #18 | 0 |
| serialized | #22 | #19 | up 1 |
| database your tag | Not in the top 24 | ||
| links your tag | Not in the top 24 | ||
| migration your tag | Not in the top 24 | ||
| search replace your tag | Not in the top 24 | ||
| urls your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 4 listed. 3 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “database” and “links” for “serialized data” and “serialized”. “database” isn't earning its slot: you're not in the first 24 results for its own search. “serialized data” sits at #16 untagged, close enough for a declared tag to move it up. “links” isn't earning its slot: you're not in the first 24 results for its own search. “serialized” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 11 Sep 2026 · 51 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 218 · peaks are release surges
Directory rank
Ranked about #20,100 to #21,300, alongside the other plugins at 50+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “50+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just over 50.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Safely search and replace links, URLs, or any text across your WordPress database — including serialized da..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("built for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Elementor, WP-CLI.
- ✓ Headings and lists 3 headings and 1 list.
- ✓ Enough to quote 1,924 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "search replace" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-01 40+ → 50+ up after 10 days in tier
- 2026-10-22 30+ → 40+ up after 10 days in tier
- 2026-10-12 20+ → 30+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Go Live Update Urls 90K+ installs · 4.4★ · 2 shared tags A -
Export All URLs 50K+ installs · 4.5★ · 2 shared tags A -
Better Find and Replace – AI-Powered Suggestions 40K+ installs · 4.5★ · 2 shared tags A -
Search & Replace Everything by WPCode – Find and Replace Media, Text, Links, and More 20K+ installs · 3.9★ · 2 shared tags B -
Search & Replace Everything – Quick and Easy Way to Find and Replace Text, Links 20K+ installs · 4.4★ · 2 shared tags B -
Automatic Domain Changer 10K+ installs · 4.2★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Ethereal Link Replacer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ethereal-link-replacer" width="480" height="300" style="border:0" loading="lazy" title="Ethereal Link Replacer — Plugin Pulse"></iframe> Ethereal Link Replacer: 50+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/ethereal-link-replacer
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