Etsy Shop

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 63% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ figmint

   2.0y ago

   Easy to install and integrate with Etsy. The only problem that I have is that it messes up the CSS in a mobile page and the thumbnail images are small and not dynamic. Difficult to read the descriptions below the thumbnails. I will move on to find an Etsy store plugin that fits my needs.

   Read on wp.org ↗
2. ★★★★★ taod86

   4.3y ago

   I was looking for a simple and free solution to showcase my etsy listings on my website. This plugin did exactly that. The author is quick to fix any bugs. The kind of plugin I wish was more common nowadays. Definitely recommend!

   Read on wp.org ↗
3. ★★★★★ rossidaniele

   6.0y ago

   I tried installing this plugin but I get an error saying something about an invalid header. Update: All fixed! Thank you for fixing it so quickly! This topic was modified 5 years, 10 months ago by rossidaniele. This topic was modified 5 years, 10 months ago by rossidaniele.

   Read on wp.org ↗
4. ★★★★★ albelcher

   6.0y ago

   Won’t activate: “The plugin does not have a valid header.” The fix for me was to install the plugin, and after I got the message, I went to the plugins page and clicked Activate not use the same page as I installed from.. then it activated like a peach This topic was modified 5 years, 11 months ago by albelcher. This topic was modified 5 years, 11 months ago by albelcher.

   Read on wp.org ↗
5. ★★★★★ webstpro

   6.2y ago

   I cannot activate this plugin. Tested on two different website. Error message is “The plugin does not have a valid header.”

   Read on wp.org ↗
6. ★★★★★ KimMcDougalcrafter

   6.6y ago

   I searched around for an Etsy plugin and this one was the only one that had been updated and it worked perfectly for my blog, I wanted to limit the number of items per category that it shows and so I reached out to support and not only did he conversate with me to understand exactly what I needed, he added that function to the update and now I can set my categories to show however many items I like. I really appreciated the quick response and support I received. I recommend this plugin 🙂

   Read on wp.org ↗
7. ★★★★★ agon024

   7.6y ago

   The CSS loads at the bottom of all other scripts so it overrides CSS that you have changed in your custom CSS. In order to style this with any sort of average time I had to dequeue the script or add “!important” to my css lines (not gonna happen). And then on top of that you can’t change the size of the thumbnails unless you edit multiple lines in the etsy-shop.php file which will break on the next update. And another issue I have with this is that when you click an image it opens in “_self” when I wan’t it to open in “_blank” so visitors don’t navigate away from my page. So to sum up when it comes to customization this plugin is a complete dumpster fire. Hopefully these things will change in the next update and I can change my review. This topic was modified 7 years, 5 months ago by agon024.

   Read on wp.org ↗
8. ★★★★★ xavierartot

   7.7y ago

   First, you can’t change and add another Etsy app. Very bad work…

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 3.1 Add new format for API key as require by Etsy: keystring:secret 3.1
2. — Version 3.0.7 Use esc_attr instaed of wp_filter 3.0.7
3. — Version 3.0.6 Escaping some data to prevent Cross-Site Scripting on actions 3.0.6
4. — Version 3.0.5 Make show_available_tag work again Escaping some data to prevent Cross-Site Scripting 3.0.5
5. — Version 3.0.4 Use Nonces for Quick Start, to prevent CSRF 3.0.4
6. — Version 3.0.3 Use Nonces for Settings Page, to prevent CSRF 3.0.3

3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.1 Etsy Shop <= 3.0.6 - Reflected Cross-Site Scripting ↗
   2025-09-01 CVE-2025-9115 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.0.6 Patched in 3.0.7
2. Medium · 6.4 Etsy Shop <= 3.0.4 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗
   2023-10-11 CVE-2023-5470 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.0.4 Patched in 3.0.5
3. Medium · 5.4 Etsy Shop <= 3.0.3 - Cross-Site Request Forgery to Plugin Settings Update ↗
   2023-02-22 CVE-2023-25975 Cross-Site Request Forgery (CSRF) Affects <= 3.0.3 Patched in 3.0.4

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 10 languages, 3 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-05-21 4K+ → 3K+ down after 2 days in tier
2. 2026-05-19 3K+ → 4K+ up after 1 days in tier
3. 2026-05-18 4K+ → 3K+ down after 389 days in tier
4. 2025-04-24 5K+ → 4K+ down after 16 days in tier
5. 2025-04-08 4K+ → 5K+ up after 2 days in tier
6. 2025-04-06 5K+ → 4K+ down after 369 days in tier
7. 2024-04-02 6K+ → 5K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Shortcodes Ultimate – Content Elements 400K+ installs · 4.9★ · 1 shared tag B
• M MW WP Form 200K+ installs · 4.1★ · 1 shared tag A
• Shortcoder — Create Shortcodes for Anything 100K+ installs · 4.8★ · 1 shared tag A
• Display Posts – Easy lists, grids, navigation, and more 80K+ installs · 4.8★ · 1 shared tag C
• Column Shortcodes 60K+ installs · 4.7★ · 1 shared tag D
• Shortcode in Menus 50K+ installs · 4.6★ · 1 shared tag B

Embed this report card

Drop a live Pulse card for Etsy Shop into a readme, a review or a deck. It updates itself.

Etsy Shop: 3K+ active installs, 4.0★ (30 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/etsy-shop