Etsy Shop
by fsheedy · Uncategorized
Plugin that allow you to insert Etsy Shop sections in pages or posts using the bracket/shortcode method.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
3K+
≈3.6K estimated
Momentum
+2%
low volume, under 1,000 downloads a month
Biggest opportunity: “shopping” and “shortcode” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Install conversion
How it's measured →1.8%
of downloads still active
At least 3K of 164.4K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,778 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 64 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.0★ over 30 reviews, weighted for review count to 4.1★
5 of 5 tags set · short description in place
1 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| etsy your tag | #1 | #1 | 0 |
| shop | #2 | #2 | 0 |
| etsy listing your tag | #2 | #3 | 0 |
| etsy plugin | #1 | #1 | 0 |
| bracket your tag | #7 | #8 | down 2 |
| shop page | #5 | #9 | down 1 |
| shopping your tag | Not in the top 24 | ||
| shortcode your tag | Not in the top 24 | ||
15 searches this plugin appeared in over the last 90 days, 6 listed. 9 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “shopping” and “shortcode” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- Already on top for “shop”. #2 without listing it. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
10mo ago
latest release · v3.1 · 6 Jan 2026
37
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 63% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; the previous band took 13 months to cross, which places it about 58% of the way through.
Install history since 4 May 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ figmint2.2y ago
Easy to install and integrate with Etsy. The only problem that I have is that it messes up the CSS in a mobile page and the thumbnail images are small and not dynamic. Difficult to read the descriptions below the thumbnails. I will move on to find an Etsy store plugin that fits my needs.
Read on wp.org ↗ - ★★★★★ taod864.5y ago
I was looking for a simple and free solution to showcase my etsy listings on my website. This plugin did exactly that. The author is quick to fix any bugs. The kind of plugin I wish was more common nowadays. Definitely recommend!
Read on wp.org ↗ - ★★★★★ rossidaniele6.1y ago
I tried installing this plugin but I get an error saying something about an invalid header. Update: All fixed! Thank you for fixing it so quickly! This topic was modified 5 years, 10 months ago by rossidaniele. This topic was modified 5 years, 10 months ago by rossidaniele.
Read on wp.org ↗ - ★★★★★ albelcher6.2y ago
Won’t activate: “The plugin does not have a valid header.” The fix for me was to install the plugin, and after I got the message, I went to the plugins page and clicked Activate not use the same page as I installed from.. then it activated like a peach This topic was modified 5 years, 11 months ago by albelcher. This topic was modified 5 years, 11 months ago by albelcher.
Read on wp.org ↗ - ★★★★★ webstpro6.4y ago
I cannot activate this plugin. Tested on two different website. Error message is “The plugin does not have a valid header.”
Read on wp.org ↗ - ★★★★★ KimMcDougalcrafter6.8y ago
I searched around for an Etsy plugin and this one was the only one that had been updated and it worked perfectly for my blog, I wanted to limit the number of items per category that it shows and so I reached out to support and not only did he conversate with me to understand exactly what I needed, he added that function to the update and now I can set my categories to show however many items I like. I really appreciated the quick response and support I received. I recommend this plugin 🙂
Read on wp.org ↗ - ★★★★★ agon0247.8y ago
The CSS loads at the bottom of all other scripts so it overrides CSS that you have changed in your custom CSS. In order to style this with any sort of average time I had to dequeue the script or add “!important” to my css lines (not gonna happen). And then on top of that you can’t change the size of the thumbnails unless you edit multiple lines in the etsy-shop.php file which will break on the next update. And another issue I have with this is that when you click an image it opens in “_self” when I wan’t it to open in “_blank” so visitors don’t navigate away from my page. So to sum up when it comes to customization this plugin is a complete dumpster fire. Hopefully these things will change in the next update and I can change my review. This topic was modified 7 years, 5 months ago by agon024.
Read on wp.org ↗ - ★★★★★ xavierartot7.9y ago
First, you can’t change and add another Etsy app. Very bad work…
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.1 Add new format for API key as require by Etsy: keystring:secret 3.1
- — Version 3.0.7 Use esc_attr instaed of wp_filter 3.0.7
- — Version 3.0.6 Escaping some data to prevent Cross-Site Scripting on actions 3.0.6
- — Version 3.0.5 Make show_available_tag work again Escaping some data to prevent Cross-Site Scripting 3.0.5
- — Version 3.0.4 Use Nonces for Quick Start, to prevent CSRF 3.0.4
- — Version 3.0.3 Use Nonces for Settings Page, to prevent CSRF 3.0.3
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (3.1). Sites still on an older version should update.
- 2025-09-01 CVE-2025-9115 Improper Neutralization of Input During Web Page Generation Affects <= 3.0.6 Patched in 3.0.7
- Patched Medium · 6.4 Etsy Shop <= 3.0.4 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-10-11 CVE-2023-5470 Improper Neutralization of Input During Web Page Generation Affects <= 3.0.4 Patched in 3.0.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 10 languages, 3 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Plugin that allow you to insert Etsy Shop sections in pages or posts using the bracket/shortcode method."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 184 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "etsy listing", "shopping" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-21 4K+ → 3K+ down after 392 days in tier
- 2025-04-24 5K+ → 4K+ down after 387 days in tier
- 2024-04-02 6K+ → 5K+ down after 546 days in tier
- 2022-10-04 7K+ → 6K+ down after 620 days in tier
- 2021-01-22 6K+ → 7K+ up after 799 days in tier
- 2018-11-15 5K+ → 6K+ up after 517 days in tier
- 2017-06-16 4K+ → 5K+ up after 232 days in tier
- 2016-10-27 3K+ → 4K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LitCommerce: Sell on eBay, Etsy, Amazon, TikTok Shop, Walmart & more from WooCommerce 2K+ installs · 4.9★ · 1 shared tag A -
Etsy Integration For WooCommerce 900+ installs · 4.0★ · 1 shared tag A -
SharkDropship & Affiliate for AliExpress, eBay, Amazon, Etsy and Temu 400+ installs · 3.8★ · 1 shared tag B -
Fast Etsy Listings 400+ installs · 4.2★ · 1 shared tag A - C CS Shop 300+ installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for Etsy Shop into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/etsy-shop" width="480" height="300" style="border:0" loading="lazy" title="Etsy Shop — Plugin Pulse"></iframe> Etsy Shop: 3K+ active installs, 4.0★ (30 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/etsy-shop
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