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wp.org search vs our merit ranking: “etsy plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “etsy plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Embed and Integrate Etsy Shop shows at wp.org #5 but places #24 on merit, a gap of 19 places. Its 200+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Media Share Buttons & Social Sharing Icons places #6 on merit, 4.8★ from 5333 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Etsy Shop 3K+ · 4.0★ (30) wp.org #1 2 Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769) wp.org #4 2 too low 3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (591) wp.org #7 4 too low 4 Etsy Integration For WooCommerce 900+ · 4.0★ (42) wp.org #3 1 too high 5 LitCommerce: Sell on eBay, Etsy, Amazon, TikTok Shop, Walmart & more from WooCommerce 2K+ · 5.0★ (284) wp.org #6 1 too low 6 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #17 ↓1 11 too low 7 Fast Etsy Listings 400+ · 5.0★ (5) wp.org #2 5 too high 8 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #8 ↑2 9 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #16 ↑1 7 too low 10 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #15 ↓3 5 too low 11 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #13 ↑1 2 too low 12 Shipping Packages for WooCommerce – Dropship from multiple locations like AliExpress, eBay, Amazon, Etsy 900+ · 4.8★ (17) wp.org #12 ↑1 13 Gratisfaction- Loyalty, Rewards , Referral, Birthday and Giveaway Program 600+ · 4.8★ (205) wp.org #22 9 too low 14 SharkDropship & Affiliate for AliExpress, eBay, Amazon, Etsy and Temu 400+ · 3.7★ (31) wp.org #9 ↓1 5 too high 15 WC Vendors – WooCommerce Multivendor, WooCommerce Marketplace, Product Vendors 3K+ · 4.5★ (188) wp.org #23 8 too low 16 Social Share Buttons 1K+ · 4.8★ (28) wp.org #20 ↑1 4 too low 17 Importify – AI Dropshipping for WooCommerce 1K+ · 4.5★ (27) wp.org #21 ↓1 4 too low 18 Faview – Virtual Reviews for WooCommerce 6K+ · 4.6★ (54) wp.org #24 6 too low 19 Ryviu – Review Importer & Product Reviews 1K+ · 3.8★ (43) wp.org #19 ↓1 20 Platy Syncer Woocommerce to Etsy 70+ · 4.2★ (22) wp.org #18 ↑1 2 too high 21 VK Link Target Controller 30K+ · 5.0★ (2) wp.org #10 ↓1 11 too high 22 AWeber – Free Sign Up Form and Landing Page Builder Plugin for Lead Generation and Email Newsletter Growth 8K+ · 2.6★ (25) wp.org #14 ↑1 8 too high 23 HANDMADE – Dropshipping for Etsy and WooCommerce 30+ · 0.0★ (0) wp.org #11 12 too high 24 Embed and Integrate Etsy Shop 200+ · 3.0★ (2) wp.org #5 19 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.