Event Calendar Newsletter
by Event Calendar Newsletter · Booking & Events
Also makes 1 other plugin · 10.6K+ installs across the portfolio →
Stop manually copying the events you’re promoting from your WordPress events calendar!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
600+
≈650 estimated
Momentum
+5%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “the events calendar” for “google calendar”. “the events calendar” isn't earning its slot: you're not in the first 24 results for its own search. “google calendar” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 69 average across 1,850 Booking & Events plugins
Install conversion
How it's measured →1.4%
of downloads still active
At least 600 of 41.9K lifetime downloads are still running, above its category: the median Booking & Events plugin keeps 0.8%, across 944 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Booking & Events plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 62 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 16 reviews, weighted for review count to 4.3★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| event calendar newsletter your tag | #2 | #3 | down 1 |
| sugar events calendar | #2 | #4 | 0 |
| newsletter | #8 | #17 | up 2 |
| all in one event calendar your tag | #12 | #19 | up 2 |
| wordpress event calendar your tag | #13 | #22 | 0 |
| simple newsletter | #6 | #12 | down 1 |
| event calendar | #17 | #21 | 0 |
| newsletter tool | #8 | #15 | down 2 |
| wordpress events calendar your tag | #23 | #22 | 0 |
| wordpress newsletter | #14 | #20 | up 1 |
| google calendar | #24 | #23 | down 1 |
| simple event calendar | #14 | #20 | up 1 |
| event calendar plugin for wordpress | #18 | #22 | — |
| modern events calendar | #19 | #19 | 0 |
| newsletter wordpress plugin | #21 | #22 | down 3 |
| the event calendar | #20 | #19 | 0 |
| simple calendar | #20 | #20 | 0 |
| add to calendar | #21 | #21 | down 1 |
| website calendar | #22 | #19 | 0 |
| wp calendar | #22 | #22 | down 3 |
| the events calendar your tag | Not in the top 24 | ||
89 searches this plugin appeared in over the last 90 days, 20 listed. 68 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “the events calendar” for “google calendar”. “the events calendar” isn't earning its slot: you're not in the first 24 results for its own search. “google calendar” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “all in one event calendar”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “wordpress event calendar”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
2mo ago
latest release · v2.17.3 · 2 Sep 2026
59
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 71% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band 18 months ago; the previous band took 20 months to cross, which places it about 50% of the way through.
Install history since 27 May 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Larry2.6y ago
They quickly added support for EventPrime calendar when I requested it. This has allowed me to automate my weekly e-newsletter which now has 15 variations that users can select based on content and delivery frequency. I use this plugin to automatically select and format ads and events listings, which are then sent using the Newsletter Plugin to schedule the automatic sending. This plugin is powerful, but easy to use and works as expected and described.
Read on wp.org ↗ - ★★★★★ RussSD5.1y ago
I have been using The Events Calendar Pro plugin for about a year and I was hesitating on adding a Newsletter feature because I was unsure of the capabilities of the Event Calendar Newsletter plugin. Once I dug into it I was very surprised by just how much customization I could do with the plugin. This is a great plugin and I will soon be upgrading to the Pro version so I can automated my newsletters through MailChimp. Also, the support I received while I was evaluating the free version was better than a lot of the paid support I get from other plugins. Great plugin and great support!
Read on wp.org ↗ - ★★★★★ s.wini6.0y ago
thanks!
Read on wp.org ↗ - ★★★★★ a2withkids7.2y ago
I have Events Manager for WordPress and am looking to automate parts of my newsletter. The free version is nice, but doesn’t do anything I can’t do with a shortcode. I already have draft posts that generate content for my weekly email using shortcodes that I copy and paste from. I was looking for a solution to an automated daily newsletter that includes: 1 – Today’s events from my calendar 2 – Recent Posts 3 – Future Featured Events I am able to use my site’s main RSS feed for #2 and have the events manager RSS set for #1. I’ve been doing #3 manually which is what I was hoping to use this plugin for. I’ll keep looking for a free automation solution.
Read on wp.org ↗ - ★★★★★ henkludis8.3y ago
Within a couple of days Brian added a feature I needed – wonderful guy!
Read on wp.org ↗ - ★★★★★ Mel Taylor9.6y ago
Saves a TON of time, when sending out my weekly newsletter. Well worth the investment. Quick assist from developer too. Will give it full 5 stars as more options are added. kudos to Brian. Mel
Read on wp.org ↗ - ★★★★★ Drhw10.4y ago
SEMPLICE DA USARE E BEN FATTO! Quello che mi occorreva e gratuito……GRAZIE!
Read on wp.org ↗ - ★★★★★ JamesDoylePhoto10.5y ago
This plugin does what it says it does and is what I wanted, the ability to send out a email with all the upcoming events scheduled. I found it to be a great plugin, for my needs. Brian (the owner) is quick to respond to questions when needed. Looking forward to future updates and features.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 128 languages, 2 at 90% or more
Plus 104 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Event Calendar Newsletter when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Newsletter
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("use this", "if you have", "perfect for").
- ✓ Names what it works with Mentions Mailchimp.
- ! Headings and lists 0 headings and 4 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 4,472 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "All-in-One Event Calendar" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-05-17 700+ → 600+ down after 614 days in tier
- 2023-09-11 800+ → 700+ down after 1104 days in tier
- 2020-09-02 900+ → 800+ down after 290 days in tier
- 2019-11-17 700+ → 900+ up after 888 days in tier
- 2017-06-12 200+ → 700+ up after 457 days in tier
- 2016-03-12 100+ → 200+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
The Events Calendar Shortcode & Block 10K+ installs · 4.6★ · 1 shared tag A -
Events Shortcodes For The Events Calendar 10K+ installs · 4.8★ · 1 shared tag A -
Events Widgets For Elementor And The Events Calendar 10K+ installs · 4.4★ · 1 shared tag A -
Registrations for the Events Calendar – Event Registration Plugin 7K+ installs · 4.9★ · 1 shared tag A -
Event Single Page Builder For The Events Calendar 6K+ installs · 4.6★ · 1 shared tag A -
Event Countdown for The Events Calendar 3K+ installs · 4.4★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Event Calendar Newsletter into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/event-calendar-newsletter" width="480" height="300" style="border:0" loading="lazy" title="Event Calendar Newsletter — Plugin Pulse"></iframe> Event Calendar Newsletter: 600+ active installs, 4.8★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/event-calendar-newsletter
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