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Event SEO: Event Schema / Structured Data: Google Rich Snippet Schema for Event

by Xylus Themes · Booking & Events

Also makes 11 other plugins · 109.9K+ installs across the portfolio →

Automatically generate Google Event Rich Snippet Schema (JSON-LD) for events using popular calendar plugins.

⚠ Few reviews
How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 81/100
Support 70/100

86 health vs 67 average across 980 Booking & Events plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

91 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 57/100
Listing tuning 100/100
Support resolution 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

-56% vs prior 30d
11Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

377

now · peak 873

37030d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Event SEO: Event Sch · #7942 you Yoast SEO · #2 Rank Math SEO · #13 All in One SEO · #21

Rating trend

Star average over time · dips mark rough releases

5Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

529per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

3

releases in the last 12 months

2mo ago

latest release · v1.1.6

8

tagged releases on record

Recent releases

1.1.6 · 2mo ago1.1.5 · 5mo ago1.1.4 · 9mo ago1.1.3 · 1.4y ago1.1.2 · 1.4y ago1.1.1 · 1.8y ago1.1.0 · 8.8y ago1.0.0 · 9.2y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.1 100%

Estimated active installs

The public count shows “700+”. Our estimate pins where the real number sits.

tracked estimate
700–800 ≈780

Refined from the date this plugin crossed into its current band.

Install history · since 2018-02-24 · 1,430 observations

700Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

Details

Version
1.1.6
Last updated
12d ago
Added
2017-02-09 · 9 yrs old
Requires WP
4.0
Tested up to
7.1
Requires PHP
5.4

Recent reviews

All reviews on wp.org ↗
  1. Caitlin McDonald
    2.7y ago

    We installed the event schema pro plugin to our events website and the support team was quick to answer all of our questions and made sure the Google event schema was correctly populating. Highly recommend!

    Read on wp.org ↗
  2. yyx100
    7.8y ago

    Works flawless with Timely. (I didn’t test with other event manager) I spent less than 1 minutes got this plugin install. Then checked my html source code at a testing event, there it is: '<script type="application/ld+json">{"name":"AGI_Test_Event", ... .' Pointed Google test tool to my event page, no errors either! Can’t wait to send this to production. Great job! This topic was modified 7 years, 8 months ago by yyx100.

    Read on wp.org ↗
  3. Andrew Ivey
    8.7y ago

    This provides good quality and easy inputted schema for our events. Google has a few recommended fields that aren’t being populated, but that’s no real problem. Functions well.

    Read on wp.org ↗
  4. clientclicks
    9.3y ago

    I’ve got this plugin working with the Timely All in One Calendar. This topic was modified 9 years, 1 month ago by clientclicks.

    Read on wp.org ↗
  5. scopie
    9.6y ago

    YAY! I was a little hesitant to be the 9th person to install this, but I checked the site with Securi after installing and we’re okay! I checked the structured data with Google’s tool and it was only missing two recommended fields, eventStatus and offers. I think it may be because the free version of Time.ly doesn’t have it or I didn’t enter that info in the Tiem.ly event fields. I only just installed it, so I don’t actually know what it ends up looking like in the search results, but if google says it’s good, it must be good! Thank you so much! This topic was modified 9 years, 5 months ago by scopie. This topic was modified 9 years, 5 months ago by scopie.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 3 languages, 0 at 90% or more

Spanish (Chile) 72%
Spanish (Spain) 40%
Ukrainian 8%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2025-11-21 800+ → 700+ down after 1 days in tier
  2. 2025-11-20 700+ → 800+ up after 1 days in tier
  3. 2025-11-19 800+ → 700+ down after 4 days in tier
  4. 2025-11-15 700+ → 800+ up after 2 days in tier
  5. 2025-11-13 800+ → 700+ down after 1 days in tier
  6. 2025-11-12 700+ → 800+ up after 1 days in tier
  7. 2025-11-11 800+ → 700+ down after 1 days in tier
  8. 2025-11-10 700+ → 800+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Event SEO: Event Schema / Structured Data: Google Rich Snippet Schema for Event: 700+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/event-schema