Event SEO: Event Schema / Structured Data: Google Rich Snippet Schema for Event
by Xylus Themes · Booking & Events
Also makes 12 other plugins · 100K+ installs across the portfolio →
Automatically generate Google Event Rich Snippet Schema (JSON-LD) for events using popular calendar plugins.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
700+
≈700 estimated
Momentum
0%
downloads vs prior 30d
Biggest opportunity: Swap “seo”, “event” and “schema” for “rich snippet”, “structured data” and “eventbrite”. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “rich snippet” sits at #6 untagged, close enough for a declared tag to move it up. “event” isn't earning its slot: it only gets you to #22. “structured data” sits at #8 untagged, close enough for a declared tag to move it up. “schema” isn't earning its slot: it only gets you to #11. “eventbrite” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 69 average across 1,839 Booking & Events plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 700 of 19.9K lifetime downloads are still running, above its category: the median Booking & Events plugin keeps 0.8%, across 941 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Booking & Events plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 75 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 5 reviews, smoothed to 4.18★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| event rich snippets your tag | #4 | #16 | 0 |
| structured data google | #5 | #18 | down 1 |
| rich snippet | #6 | #20 | 0 |
| google schema your tag | #7 | #17 | 0 |
| structured data | #8 | #21 | 0 |
| eventin | #5 | #9 | 0 |
| schema your tag | #11 | #19 | 0 |
| rich | #11 | #21 | up 2 |
| agenda | #7 | #9 | 0 |
| json schema | #6 | #14 | up 2 |
| meetup | #12 | #19 | down 1 |
| snippet | #21 | #20 | up 1 |
| eventbrite | #12 | #19 | down 1 |
| rich snippets | #8 | #21 | 0 |
| google rich snippets | #8 | #19 | down 2 |
| event your tag | #22 | #23 | up 2 |
| event log | #15 | #24 | down 1 |
| event list | #16 | #24 | up 1 |
| json ld | #23 | #22 | up 1 |
| facebook event | #18 | #24 | down 4 |
| seo your tag | Not in the top 24 | ||
51 searches this plugin appeared in over the last 90 days, 20 listed. 22 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “seo”, “event” and “schema” for “rich snippet”, “structured data” and “eventbrite”. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “rich snippet” sits at #6 untagged, close enough for a declared tag to move it up. “event” isn't earning its slot: it only gets you to #22. “structured data” sits at #8 untagged, close enough for a declared tag to move it up. “schema” isn't earning its slot: it only gets you to #11. “eventbrite” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “schema”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 873 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
4mo ago
latest release · v1.1.6 · 9 Jul 2026
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Crossed into this band 5 days ago and a band this size takes about a year or more to cross, so the real count is still just over 700.
Install history since 24 Feb 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ Caitlin McDonald2.9y ago
We installed the event schema pro plugin to our events website and the support team was quick to answer all of our questions and made sure the Google event schema was correctly populating. Highly recommend!
Read on wp.org ↗ - ★★★★★ yyx1008.0y ago
Works flawless with Timely. (I didn’t test with other event manager) I spent less than 1 minutes got this plugin install. Then checked my html source code at a testing event, there it is: '<script type="application/ld+json">{"name":"AGI_Test_Event", ... .' Pointed Google test tool to my event page, no errors either! Can’t wait to send this to production. Great job! This topic was modified 7 years, 8 months ago by yyx100.
Read on wp.org ↗ - ★★★★★ Andrew Ivey8.9y ago
This provides good quality and easy inputted schema for our events. Google has a few recommended fields that aren’t being populated, but that’s no real problem. Functions well.
Read on wp.org ↗ - ★★★★★ clientclicks9.4y ago
I’ve got this plugin working with the Timely All in One Calendar. This topic was modified 9 years, 1 month ago by clientclicks.
Read on wp.org ↗ - ★★★★★ scopie9.7y ago
YAY! I was a little hesitant to be the 9th person to install this, but I checked the site with Securi after installing and we’re okay! I checked the structured data with Google’s tool and it was only missing two recommended fields, eventStatus and offers. I think it may be because the free version of Time.ly doesn’t have it or I didn’t enter that info in the Tiem.ly event fields. I only just installed it, so I don’t actually know what it ends up looking like in the search results, but if google says it’s good, it must be good! Thank you so much! This topic was modified 9 years, 5 months ago by scopie. This topic was modified 9 years, 5 months ago by scopie.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Event SEO: Event Schema / Structured Data: Google when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Schema markup
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Automatically generate Google Event Rich Snippet Schema (JSON-LD) for events using popular calendar plugins."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("for events"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Facebook.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,375 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-26 600+ → 700+ up after 1 days in tier
- 2026-10-25 700+ → 600+ down after 338 days in tier
- 2025-11-21 800+ → 700+ down after 1 days in tier
- 2025-11-20 700+ → 800+ up after 1 days in tier
- 2025-11-19 800+ → 700+ down after 4 days in tier
- 2025-11-15 700+ → 800+ up after 2 days in tier
- 2025-11-13 800+ → 700+ down after 1 days in tier
- 2025-11-12 700+ → 800+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 2 shared tags A -
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ installs · 4.8★ · 2 shared tags A -
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ installs · 4.7★ · 2 shared tags A -
SiteSEO – SEO Simplified 400K+ installs · 3.9★ · 2 shared tags B -
SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ installs · 4.6★ · 2 shared tags A -
SEOPress – AI SEO Plugin & On-site SEO 300K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Event SEO: Event Schema / Structured Data: Google Rich Snippet Schema for Event into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/event-schema" width="480" height="300" style="border:0" loading="lazy" title="Event SEO: Event Schema / Structured Data: Google Rich Snippet Schema for Event — Plugin Pulse"></iframe> Event SEO: Event Schema / Structured Data: Google Rich Snippet Schema for Event: 700+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/event-schema
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