Expandable Paywall

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

1. ★★★★★ opusuno

   2.8y ago

   Reached out to support and got a fast reply. This topic was modified 2 years, 8 months ago by opusuno. This topic was modified 2 years, 8 months ago by opusuno.

   Read on wp.org ↗
2. ★★★★★ Eric Shanfelt

   5.3y ago

   Very straightforward paywall plugin that integrates with several circulation fulfillment providers in the publishing market. Most other paywalls have no idea how to integrate and work with the kind of circulation fulfillment companies that magazine publishers use. But this plugin does … I’ve used it with three different circ companies thus far. It works very well and can do the authentication of subscribers through the circulation fulfillment provider’s API. I have used this to launch three different paywalls now generating well over $200,000 in annual subscriber revenue. Highly recommended. This topic was modified 5 years, 2 months ago by Eric Shanfelt.

   Read on wp.org ↗

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.1 Freemius SDK <= 2.5.9 - Reflected Cross-Site Scripting via fs_request_get ↗
   2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects 1.1.1 - 2.0.16 Patched in 2.0.17

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2024-01-13 — → 10+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Leaky Paywall 700+ installs · 4.1★ · 2 shared tags A
• AccessType — installs · 3.6★ · 2 shared tags D
• codoc 2K+ installs · 3.6★ · 1 shared tag B
• Memberful – Membership Plugin 1K+ installs · 4.3★ · 1 shared tag A
• SureMembers – Membership & Content Restriction Plugin 1K+ installs · 4.0★ · 1 shared tag B
• Steady for WordPress 600+ installs · 3.5★ · 1 shared tag D

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Drop a live Pulse card for Expandable Paywall into a readme, a review or a deck. It updates itself.

Expandable Paywall: 10+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/expandable-paywall