Cool FormKit Lite – Advanced Form Builder for Elementor
by Cool Plugins · Page Builders
Also makes 19 other plugins · 113.1K+ installs across the portfolio →
Contact form addon for Elementor. Create forms in Elementor Free or extend Elementor Pro forms with conditional logic, country code and extra fields.
87 health vs 69 average across 1,269 Page Builders plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
10.4K
now · peak 21.7K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
17
releases in the last 12 months
2mo ago
latest release · v2.7.5
42
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 34% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2020-09-26 · 1,426 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A declining trend compresses what a buyer would pay. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$99 a year, typical for Page Builders plugins rather than this plugin's own pricing.
- Acquisition multiple. 1.5x–2.5x annual revenue, the going range for small WordPress-plugin businesses, compressed because the install trend is declining.
- Install base. 20K–30K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 20K–30K
- Category
- Page Builders
- Pro tier
- detected ("Lite" naming, the free tier of a paid product; description mentions a Pro or Premium version)
- Download trend
- declining (30d downloads down vs prior 30d)
- Reviews
- 24
- Last updated
- 11 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ ikashifmahmood2mo ago
A great plugin and support team.
Read on wp.org ↗ - ★★★★★ jcalmeida3mo ago
I needed to have conditional fields, and I have them and they work fine. Thanks
Read on wp.org ↗ - ★★★★★ andrebraga26745mo ago
The perfect plugin to connect my site to whatsapp as I wanted.
Read on wp.org ↗ - ★★★★★ munawarbachri5mo ago
excelent
Read on wp.org ↗ - ★★★★★ freakotechnologies6mo ago
It is a fantastic plugin and do the job quite well, Thank you developer
Read on wp.org ↗ - ★★★★★ stepo2129mo ago
I had an issue with one of my forms, and the CoolFormKit support team was extremely helpful. They guided me through the process and quickly helped resolve the problem.Their responsiveness and professionalism really stood out.Great support — highly recommended!
Read on wp.org ↗ - ★★★★★ trinli1.1y ago
Thank You. This plug-in ia Ace! Versatile and robust, it can be styled easily & it works beautifully.
Read on wp.org ↗ - ★★★★★ orfrezende1.2y ago
Depois da atualização, foi removida a opção “hidden field”. Ficou inútil. This topic was modified 1 year, 1 month ago by orfrezende.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-08-18 Version 2.7.7 Improved: Optimized codebase for better performance and maintainability. Fixed: Issue with required select field issue and date field. 2.7.7
- 2026-07-27 Version 2.7.6 Fixed: Editor loading issue with Elementor v4.2.0. Tested up to: Elementor 4.2.0 and Elementor Pro 4.2.0. 2.7.6
- 2026-07-08 Version 2.7.5 Added: Support for the new alphanumeric CNPJ format. 2.7.5
- 2026-07-02 Version 2.7.4 Improved: Code improvements. Fixed: Atomic Forms compatibility issue with older versions of Elementor Pro (v4.0.2). 2.7.4
- 2026-06-16 Version 2.7.3 Fixed: Bug Fixes. 2.7.3
- 2026-06-16 Version 2.7.2 Improved: Cleaned up the notice registration logic for better readability. 2.7.2
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 5 languages, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-03-06 10K+ → 20K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Input Mask For Elementor Form Fields 20K+ installs · 4.3★ · 3 shared tags A -
Country Code For Elementor Form Telephone Field 10K+ installs · 4.3★ · 3 shared tags A -
Conditional Fields for Elementor Form – Apply Conditional Logic 10K+ installs · 4.5★ · 3 shared tags A -
Form Input Masks For Elementor Forms 10K+ installs · 4.0★ · 3 shared tags B -
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 2 shared tags A -
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 700K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Cool FormKit Lite – Advanced Form Builder for Elementor into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/extensions-for-elementor-form" width="480" height="300" style="border:0" loading="lazy" title="Cool FormKit Lite – Advanced Form Builder for Elementor — Plugin Pulse"></iframe> Cool FormKit Lite – Advanced Form Builder for Elementor: 20K+ active installs, 4.5★ (24 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/extensions-for-elementor-form