Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder
by Strategy11 Team · Forms
Also makes 6 other plugins · 317.3K+ installs across the portfolio →
The drag and drop WordPress form builder for contact forms, payment forms, calculators, quizzes, surveys, and AI-built web applications.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
300K+
≈350K estimated
Momentum
-4%
downloads vs prior 30d
Biggest opportunity: Swap “contact form”, “forms” and “form builder” for “quote calculator”, “calculator form” and “calculators”. “contact form” isn't earning its slot: it only gets you to #22. “quote calculator” sits at #4 untagged, close enough for a declared tag to move it up. “forms” isn't earning its slot: it only gets you to #15. “calculator form” sits at #5 untagged, close enough for a declared tag to move it up. “form builder” isn't earning its slot: it only gets you to #14. “calculators” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 65 average across 2,510 Forms plugins
Install conversion
How it's measured →1.1%
of downloads still active
At least 300K of 28.1M lifetime downloads are still running, in line with its category: the median Forms plugin keeps 1.3%, across 1,667 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 15 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 15 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 1,387 reviews, smoothed to 4.78★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
24%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| formidable | #1 | #1 | 0 |
| formidable forms | #1 | #1 | 0 |
| formidable forms add on | #1 | #1 | — |
| formidable pro | #1 | #1 | 0 |
| formidable forms invoice | #1 | #1 | — |
| payment calculator | #3 | #3 | 0 |
| typeform | #2 | #2 | up 1 |
| wufoo | #2 | #2 | 0 |
| calculator form | #5 | #4 | down 2 |
| calculators | #5 | #4 | 0 |
| quote calculator | #4 | #3 | down 1 |
| calculator | #7 | #5 | down 6 |
| custom form builder | #8 | #5 | down 2 |
| custom form your tag | #8 | #6 | 0 |
| nps | #5 | #3 | 0 |
| contact form 7 zendesk | #3 | #2 | 0 |
| survey | #9 | #7 | up 3 |
| quiz | #9 | #8 | up 4 |
| payment form your tag | #10 | #9 | down 2 |
| contact form 7 styler | #6 | #3 | 0 |
1000 searches this plugin appeared in over the last 90 days, 20 listed. 785 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “contact form”, “forms” and “form builder” for “quote calculator”, “calculator form” and “calculators”. “contact form” isn't earning its slot: it only gets you to #22. “quote calculator” sits at #4 untagged, close enough for a declared tag to move it up. “forms” isn't earning its slot: it only gets you to #15. “calculator form” sits at #5 untagged, close enough for a declared tag to move it up. “form builder” isn't earning its slot: it only gets you to #14. “calculators” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “contact form”. Down 12 places since 2026-08-02, now #22. Check what shipped around then, and what moved above you.
- Slipping on “form builder”. Down 6 places since 2026-09-17, now #14. Check what shipped around then, and what moved above you.
- Slipping on “forms”. Down 9 places since 2026-08-02, now #15. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 576K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
15
releases in the last 12 months
17d ago
latest release · v7.0 · 14 Oct 2026
141
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ sipcgc4mo ago
After years trying different form creation tools, I’ve finally found one that does everything it says, and everything I need and more. There are plenty of tutorials, and their support team are excellent. I’ve logged 2 calls so far, and both issues were addressed the same day.I highly recommend paying for the subscription. The suport alone is worth it. The addons you get extend simple form creation to the level of online apps with automated payment systems, email notifications, invoicing, reporting, and so much more.There’s a bit of a learning curve, but you have to expect that with a tool as flexible as Formidable Forms. As I mentioned, there’s plenty of help available.Nice job, and thank you!
Read on wp.org ↗ - ★★★★★ sotosx4mo ago
Our 1st choice for extended functionality forms!
Read on wp.org ↗ - ★★★★★ JR724mo ago
I needed a form to create an event registration form with repeater fields to allow one person to buy tickets for multiple people at a time, with a variety of details per person – Formidable was the only form builder I could find to offer this with a sensible annual license cost. I had some issue with Stripe integration and caching, but the Formidable support team have been absolutely great at responding to support tickets ultra fast, with clear and calm help which worked first time every time so far. there are options to create custom styling with CSS. There are a couple of tiny niggle with how the builder works but really for the money, it has been great. Easy to see booker entries, payment statuses, easy to refund if necessary, and easy to export data. Hidden fields is a boon as is permission/role based visibility.
Read on wp.org ↗ - ★★★★★ johanndm5mo ago
Formidable Forms is an excellent product. It is extremely feature-rich, reliable, and works exactly as expected. It offers a huge amount of flexibility and functionality, making it a very strong solution for building forms and managing more advanced requirements. What really stands out, though, is the support. Every single time I have needed help or had to deal with the support team, my experience has been excellent — 100% of the time. They are professional, helpful, and responsive. A great product backed by great people. Highly recommended.
Read on wp.org ↗ - ★★★★★ nasbotic5mo ago
Formidable Forms is an excellent plugin with many features, great support team – thanks so much….
Read on wp.org ↗ - ★★★★★ corpconv5mo ago
Had an issue with a form on a site, using the Lite version – and support sent detailed instructions on how to troubleshoot the issue I was having. Immensely helpful and appreciated. We typically use the Pro version – no complaints at all, it’s a great plugin with many great features. Especially love the conversational add-on. Highly recommend.
Read on wp.org ↗ - ★★★★★ bernicembutler5mo ago
Formidable Forms has made my life so much easier as an event planner.
Read on wp.org ↗ - ★★★★★ jmguridi5mo ago
This plugin is extraordinary
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 6.33.1 Fix: Public taxonomy pages could result in 404 errors, caused by a missing check in the new Gated Content actions. See changelog for all versions 6.33.1
- — Version 6.33 New: A new Gated Content form action type has been added. Now you can easily give access to restricted pages, views, pdfs, and files! New: A new Spam settings section has been added to Form settings. Several spam setting 6.33
- — Version 6.32.1 Security: An issue has been fixed where requests could be manipulated to attempt form submissions using test payments instead of live payments, for Stripe, Square, and PayPal Commerce. Security: An incorrect status check 6.32.1
- — Version 6.32 New: The form listing table now includes new Embeds and List Settings columns, for displaying every post and page where a form is embedded, and an added gear icon for controlling screen options. New: The generated Formid 6.32
- — Version 6.34 Security: Additional validation has been added to guarantee that submitted HTML in form data by untrusted users cannot be used for XSS. New: Address fields are now included in Lite! New: Address field data is included in 6.34
- — Version 6.35 Security: More strict sanitizing is now applied to entry key values before it gets used in the HTML of a form. Security: The value that records who last saved an entry is now always set from the current user, not allowin 6.35
Security history
via Wordfence IntelligenceAll 29 disclosed vulnerabilities are patched in the current version (7.0). Sites still on an older version should update.
- Patched High · 8.8 Formidable Forms <= 6.35 - Authenticated (Subscriber+) Arbitrary Plugin Installation via 'file_url' Parameter ↗2026-10-29 CVE-2026-89435 Improper Neutralization of Special Elements in Output Used by a Downstream Component Affects <= 6.35 Patched in 7.0
- Patched High · 7.2 Formidable Forms <= 6.33.1 - Unauthenticated Stored Cross-Site Scripting via 'frm_user_id' Parameter ↗2026-08-25 CVE-2026-18331 Improper Neutralization of Input During Web Page Generation Affects <= 6.33.1 Patched in 6.34
- Patched Medium · 5.3 Formidable Forms <= 6.28 - Unauthenticated Payment Amount Manipulation via 'item_meta' Parameter ↗2026-03-12 CVE-2026-2888 Authorization Bypass Through User-Controlled Key Affects <= 6.28 Patched in 6.29
- Patched Medium · 6.1 Formidable Forms – Contact Form Plugin, Survey, Quiz, Payment, Calculator Form & Custom Form Builder <= 6.16.1.2 - Reflected Cross-Site Scripting via Custom HTML Form Parameter ↗2024-11-22 CVE-2024-11188 Improper Neutralization of Input During Web Page Generation Affects <= 6.16.1.2 Patched in 6.16.2
- Patched Medium · 4.4 Formidable Forms – Contact Form Plugin, Survey, Quiz, Payment, Calculator Form & Custom Form Builder <= 6.14 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2024-10-31 CVE-2024-9768 Improper Neutralization of Input During Web Page Generation Affects <= 6.14 Patched in 6.14.1
- Patched Medium · 4.9 Formidable Forms <= 6.11.1 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2024-07-30 CVE-2024-6725 Improper Neutralization of Input During Web Page Generation Affects <= 6.11.1 Patched in 6.11.2
- Patched Medium · 4.4 Formidable Forms <= 6.7 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-01-08 CVE-2023-6842 Improper Neutralization of Input During Web Page Generation Affects <= 6.7 Patched in 6.7.1
- 2024-01-08 CVE-2023-6830 Improper Neutralization of Input During Web Page Generation Affects <= 6.7 Patched in 6.7.1
- 2023-03-06 CVE-2023-0816 Reliance on Untrusted Inputs in a Security Decision Affects <= 6.0.1 Patched in 6.1
- Patched Medium · 4.7 Formidable Forms <= 5.5.4 - Authenticated (Admin+) Server-Side Request Forgery ↗2022-12-16 Server-Side Request Forgery Affects <= 5.5.4 Patched in 5.5.5
- 2021-10-06 CVE-2021-24608 Improper Neutralization of Input During Web Page Generation Affects < 5.0.07 Patched in 5.0.07
- Patched Critical · 9.6 Formidable Form Builder <= 4.09.04 - Unauthenticated Stored Cross-Site Scripting ↗2021-01-28 CVE-2021-24884 Improper Neutralization of Input During Web Page Generation Affects < 4.09.05 Patched in 4.09.05
- 2017-11-13 Improper Neutralization of Special Elements used in an SQL Command Affects < 2.05.03 Patched in 2.05.03
- Patched High · 8.3 Formidable Form Builder < 2.05.03 - Unauthenticated Stored Cross-Site Scripting ↗2017-11-13 CVE-2017-20192 Improper Neutralization of Input During Web Page Generation Affects < 2.05.03 Patched in 2.05.03
- 2017-11-13 Improper Neutralization of Input During Web Page Generation Affects < 2.05.03 Patched in 2.05.03
- 2017-11-12 CVE-2017-20194 Exposure of Sensitive Information to an Unauthorized Actor Affects < 2.05.03 Patched in 2.05.03
- 2016-02-16 Improper Access Control Affects <= 2.0.21 Patched in 2.0.22
- 2016-01-26 CVE-2014-9309 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.07.11 Patched in 2.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 102 languages, 1 at 90% or more
Plus 78 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Formidable Forms when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Forms, Contact form
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for teams", "for developers", "built for").
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7, WPForms, Gravity Forms and 19 more.
- ✓ Headings and lists 15 headings and 1 list.
- ✓ Enough to quote 12,986 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-30 400K+ → 300K+ down after 203 days in tier
- 2024-05-11 300K+ → 400K+ up after 1653 days in tier
- 2019-11-01 200K+ → 300K+ up after 758 days in tier
- 2017-10-04 300K+ → 200K+ down after 551 days in tier
- 2016-04-01 200K+ → 300K+ up after 27 days in tier
- 2016-03-05 100K+ → 200K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 4 shared tags A -
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ installs · 4.8★ · 4 shared tags A -
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ installs · 4.8★ · 4 shared tags A -
SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ installs · 4.7★ · 4 shared tags A -
Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ installs · 4.8★ · 4 shared tags A -
Ultra Addons for Contact Form 7 60K+ installs · 4.7★ · 4 shared tags A
Embed this report card
Drop a live Pulse card for Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/formidable" width="480" height="300" style="border:0" loading="lazy" title="Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder — Plugin Pulse"></iframe> Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder: 300K+ active installs, 4.8★ (1,387 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/formidable
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