Cool Flipbox – Shortcode & Gutenberg Block
by Narinder Singh · Blocks
Also makes 13 other plugins · 237.4K+ installs across the portfolio →
Show off your team members, staff, and employees in a visually appealing way. Make sure your team's profiles not only grab attention but also sti …
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Health
A 91/100
no flags
Active installs
5K+
≈5.5K estimated
Momentum
-5%
downloads vs prior 30d
Biggest opportunity: Add “employees” and “grab” to your wp.org tags. You rank #8 and #16 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
91 health vs 71 average across 2,522 Blocks plugins
Install conversion
How it's measured →4.0%
of downloads still active
At least 5K of 124.2K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,577 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 60 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 103 reviews, smoothed to 4.57★
4 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
9%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cool flipbox your tag | #1 | #1 | 0 |
| flipbox block your tag | #2 | #1 | 0 |
| flip images your tag | #3 | #3 | down 1 |
| cool | #3 | #2 | 0 |
| flipbox your tag | #4 | #2 | 0 |
| employees | #8 | #5 | 0 |
| wordpress flipbox plugins | #4 | #2 | 0 |
| page flip | #5 | #4 | 0 |
| flip | #6 | #6 | down 1 |
| grab | #16 | #11 | up 1 |
| gutenberg shortcode | #10 | #9 | 0 |
| shortcode inside shortcode | #17 | #11 | down 1 |
| gutenberg in shortcode | #17 | #16 | down 2 |
| staff profiles | #18 | #15 | down 1 |
59 searches this plugin appeared in over the last 90 days, 14 listed. 45 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “employees” and “grab” to your wp.org tags. You rank #8 and #16 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
5mo ago
latest release · v2.0.1 · 4 Jun 2026
18
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 55% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 12 Nov 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ Soulhaven8mo ago
As an author, I like that I can give website visitors the experience of looking at a cover and flipping the book to read the (short version of) the blurb. The free version is good enough, although of course that hot pink is hard on the eyes. The pro version isn’t too expensive, though. Great work, team.
Read on wp.org ↗ - ★★★★★ eddierosenthal1.5y ago
Compared to others i tried, this was the most practical, and easy to use.
Read on wp.org ↗ - ★★★★★ dexterforu1.6y ago
Hello I like to say thanks for this plugin ! It will be nice to have Layout with IMAGE to IMAGE flip ! what I mean is to Have a image in front and backend…
Read on wp.org ↗ - ★★★★★ rdhanson1171.6y ago
Thank you for making this plugin available.
Read on wp.org ↗ - ★★★★★ profi4you1.6y ago
Thank you for an effective marketing tool!
Read on wp.org ↗ - ★★★★★ peoplesp2.1y ago
Very pleased with Flipbox, straight forward and easy to use
Read on wp.org ↗ - ★★★★★ obiosrd2.4y ago
The plugin is very easy to customize and offers many design options. It adapts to any design.
Read on wp.org ↗ - ★★★★★ oliver.pust2.6y ago
Best Flipbox plugin
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.0.1 Improved: Code Improvements & Optimization. 2.0.1
- — Version 2.0.0 Improved: Standardized text domain across plugin. Fixed: Fixed issues reported by “Plugin Check” plugin. 2.0.0
- — Version 1.9.9 Improved: Textual Changes. 1.9.9
- — Version 1.9.8 Fixed: Fixed issues reported by “Plugin Check” plugin. 1.9.8
- — Version 1.9.7 Improved: Rating div styling. Fixed: Front-end design issue in Layout 6. 1.9.7
- — Version 1.9.6 Updated: Assets updated. 1.9.6
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.0.1). Sites still on an older version should update.
- Patched Medium · 6.1 Cool Flipbox – Shortcode & Gutenberg Block <= 1.8.3 - Reflected Cross-Site Scripting ↗2025-04-10 CVE-2025-32521 Improper Neutralization of Input During Web Page Generation Affects <= 1.8.3 Patched in 1.9.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Show off your team members, staff, and employees in a visually appealing way. Make sure your team's profile..."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Elementor, Gutenberg, Polylang, ChatGPT and 1 more.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 3,106 characters of description.
- ✓ Tags match the text 2 of 4 tags appear in the text; "flip images", "flipbox block" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-23 6K+ → 5K+ down after 1 days in tier
- 2026-03-22 5K+ → 6K+ up after 1 days in tier
- 2026-03-21 6K+ → 5K+ down after 529 days in tier
- 2024-10-08 7K+ → 6K+ down after 405 days in tier
- 2023-08-30 6K+ → 7K+ up after 2 days in tier
- 2023-08-28 7K+ → 6K+ down after 1 days in tier
- 2023-08-27 6K+ → 7K+ up after 71 days in tier
- 2023-06-17 7K+ → 6K+ down after 19 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Flipbox – Awesomes Flip Boxes Image Overlay 9K+ installs · 4.6★ · 1 shared tag A -
Flipbox 2K+ installs · 4.0★ · 1 shared tag B -
Flip Box Block 2K+ installs · 4.2★ · 1 shared tag A -
Flipbox Addon for Elementor 600+ installs · 4.1★ · 1 shared tag A -
Booster Pack for Divi 400+ installs · 3.6★ · 1 shared tag -
Flip Box Carousel 200+ installs · 4.0★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Cool Flipbox – Shortcode & Gutenberg Block into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/flip-boxes" width="480" height="300" style="border:0" loading="lazy" title="Cool Flipbox – Shortcode & Gutenberg Block — Plugin Pulse"></iframe> Cool Flipbox – Shortcode & Gutenberg Block: 5K+ active installs, 4.8★ (103 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/flip-boxes
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