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wp.org search vs our merit ranking: “flip”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “flip”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Magni Image Flip For WooCommerce shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 700+ installs carry it up the search order; its 3.4★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultimate Addons for Beaver Builder (UABB) places #9 on merit, 5.0★ from 332 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Flip Cards Module For Divi 3K+ · 4.9★ (32) wp.org #2 ↑1 1 too low 2 Flipbox – Awesomes Flip Boxes Image Overlay 9K+ · 4.7★ (149) wp.org #3 ↑1 1 too low 3 DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194) wp.org #4 ↓3 1 too low 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #5 ↑1 1 too low 5 Flip Box Block 2K+ · 5.0★ (4) wp.org #1 ↑1 4 too high 6 Cool Flipbox – Shortcode & Gutenberg Block 5K+ · 4.8★ (103) wp.org #6 ↓1 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #8 ↓1 1 too low 8 3D FlipBook – PDF Embedder, PDF Flipbook Viewer, Flipbook Image Gallery 70K+ · 4.8★ (182) wp.org #10 ↓1 2 too low 9 Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #21 12 too low 10 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #19 ↓1 9 too low 11 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #22 11 too low 12 Supreme Modules Lite – Divi Theme, Extra Theme and Divi Builder 200K+ · 4.8★ (109) wp.org #17 5 too low 13 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (434) wp.org #24 11 too low 14 Real3D Flipbook – 3D Flipbook, PDF Flipbook, PDF Viewer, PDF Embedder 10K+ · 4.5★ (11) wp.org #7 ↑3 7 too high 15 TP Product Image Flipper for WooCommerce 9K+ · 4.7★ (24) wp.org #12 3 too high 16 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #20 4 too low 17 Flipa PDF Flipbook – PDF Viewer and Page Flip Book 800+ · 5.0★ (4) wp.org #11 6 too high 18 Flipbook PDF Viewer & Embedder 300+ · 5.0★ (6) wp.org #18 ↓3 19 Flipbox 2K+ · 4.2★ (6) wp.org #14 5 too high 20 Magni Image Flip For WooCommerce 700+ · 3.4★ (5) wp.org #9 ↓1 11 too high 21 Flipbox Addon for Elementor 600+ · 5.0★ (2) wp.org #13 8 too high 22 TNC FlipBook 3D – PDF Flipbook, 3D Flipbook, PDF Viewer, PDF Embedder 400+ · 5.0★ (2) wp.org #16 6 too high 23 FLUX PDF FLIP 20+ · 5.0★ (1) wp.org #15 ↑7 8 too high 24 Flipping Cards 300+ · 5.0★ (2) wp.org #23 ↓3 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.