Formality
by Michele Giorgi · Forms
Forms made simple (and cute). Designless, multistep, conversational, secure, all-in-one WordPress forms plugin.
69 health vs 63 average across 2,090 Forms plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Biggest win: Support resolution
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Daily downloads
Since 2024-09-16 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
157
now · peak 157
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $49–$199 a year, typical for Forms plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 100–200 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 100–200
- Category
- Forms
- Pro tier
- none detected
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 10
- Last updated
- 442 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Known vulnerabilities
via Wordfence Intelligence3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- Critical · 9.8 Formality <= 1.5.9 - Unauthenticated Local File Inclusion ↗2025-07-16 CVE-2025-48157 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 1.5.9 Patched in 1.5.10
- Medium · 6.4 Formality <= 1.5.8 - Authenticated (Contributor+) Stored Cross-Site Scripting via align Parameter ↗2025-05-01 CVE-2025-3858 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.5.8 Patched in 1.5.9
- Critical · 9.8 Formality <= 1.5.7 - Unauthenticated Local File Inclusion ↗2025-03-17 CVE-2025-24690 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects <= 1.5.7 Patched in 1.5.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 12 languages, 7 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Classic Editor 8M+ installs · 4.9★ · 1 shared tag A - C Classic Widgets 2M+ installs · 4.8★ · 1 shared tag B
-
Advanced Editor Tools 1M+ installs · 4.5★ · 1 shared tag A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 1 shared tag B -
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Formality into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/formality" width="480" height="300" style="border:0" loading="lazy" title="Formality — Plugin Pulse"></iframe> Formality: 100+ active installs, 5.0★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/formality