Formality
by Michele Giorgi · Forms
Forms made simple (and cute). Designless, multistep, conversational, secure, all-in-one WordPress forms plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 71/100
Stale
Active installs
100+
≈160 estimated
Momentum
-14%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “conversational” for “cute”. “conversational” isn't earning its slot: you're not in the first 24 results for its own search. “cute” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
71 health vs 65 average across 2,517 Forms plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 100 of 11.3K lifetime downloads are still running, below its category: the median Forms plugin keeps 1.2%, across 1,671 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Support resolution
Updated 490 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12; the current branch is 7.1
5.0★ over 10 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.2
Velocity
places per keyword, 23d
0%
Breadth
of keywords climbing, 23d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cute | #13 | #7 | 0 |
| multistep your tag | #24 | #19 | down 2 |
| conversational your tag | Not in the top 24 | ||
| design form your tag | Not in the top 24 | ||
| form your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 2 listed. 5 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “conversational” for “cute”. “conversational” isn't earning its slot: you're not in the first 24 results for its own search. “cute” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 3 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 213 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.5.11). Sites still on an older version should update.
- 2025-07-16 CVE-2025-48157 Improper Limitation of a Pathname to a Restricted Directory Affects <= 1.5.9 Patched in 1.5.10
- Patched Medium · 6.4 Formality <= 1.5.8 - Authenticated (Contributor+) Stored Cross-Site Scripting via align Parameter ↗2025-05-01 CVE-2025-3858 Improper Neutralization of Input During Web Page Generation Affects <= 1.5.8 Patched in 1.5.9
- 2025-03-17 CVE-2025-24690 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 1.5.7 Patched in 1.5.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 13 languages, 7 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Forms made simple (and cute). Designless, multistep, conversational, secure, all-in-one WordPress forms plu..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("for developers"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg, REST API.
- ✓ Headings and lists 4 headings and 1 list.
- ✓ Enough to quote 1,827 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "design form" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Contact Form 7 10M+ installs · 4.0★ B -
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ A -
Flamingo 800K+ installs · 4.2★ A -
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ installs · 4.8★ A -
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ installs · 4.8★ A -
Database Addon for Contact Form 7 – CFDB7 600K+ installs · 5.0★ A
Embed this report card
Drop a live Pulse card for Formality into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/formality" width="480" height="300" style="border:0" loading="lazy" title="Formality — Plugin Pulse"></iframe> Formality: 100+ active installs, 5.0★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/formality
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.