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wp.org search vs our merit ranking: “typeform”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “typeform”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FlowForms – Conversational Form Builder shows at wp.org #8 but places #17 on merit, a gap of 9 places. Its 300+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Uncanny Automator – AI + Automation for WordPress | AI Agent, AI Page Builder, Free AI Usage Included places #9 on merit, 4.9★ from 157 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #1 2 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1387) wp.org #2 ↑1 3 HandL UTM Grabber / Tracker 10K+ · 4.8★ (146) wp.org #4 1 too low 4 Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #5 ↑1 1 too low 5 Quill Forms | Conversational Multi Step Forms, Surveys & quizzes 3K+ · 4.8★ (44) wp.org #3 ↓1 2 too high 6 Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 4K+ · 4.8★ (50) wp.org #6 ↓1 7 AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI 6K+ · 4.8★ (202) wp.org #10 ↑1 3 too low 8 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #11 ↓4 3 too low 9 Uncanny Automator – AI + Automation for WordPress | AI Agent, AI Page Builder, Free AI Usage Included 40K+ · 4.9★ (157) wp.org #15 ↓2 6 too low 10 Multi Page Auto Advance for Gravity Forms 2K+ · 4.3★ (20) wp.org #7 ↑1 3 too high 11 OttoKit: All-in-One Automation Platform 90K+ · 4.9★ (124) wp.org #13 ↑1 2 too low 12 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #18 ↓1 6 too low 13 WiserNotify – Social Proof & FOMO Notifications, WooCommerce Sales Popups, Reviews & Announcement Bar 900+ · 5.0★ (29) wp.org #14 ↑1 1 too low 14 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #9 ↑1 5 too high 15 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #16 1 too low 16 Linkz.ai – Automatic link previews on hover 70+ · 5.0★ (3) wp.org #12 4 too high 17 FlowForms – Conversational Form Builder 300+ · 4.0★ (1) wp.org #8 ↑1 9 too high 18 Conversational Forms for Elementor Forms 10+ · 0.0★ (0) wp.org #19 ↑1 1 too low 19 ClickTrail – UTM, Click ID & Ad Tracking (with Consent) 10+ · 5.0★ (1) wp.org #17 ↑2 2 too high 20 TagFlow for GTM 10+ · 0.0★ (0) wp.org #22 2 too low 21 Zaplane – AI Agent Automation & Workflow Builder — · 0.0★ (0) wp.org #23 2 too low 22 YS LeadGen – Popup Builder, Contact Form Builder, Exit Intent, Optin Forms & Lead Generation 10+ · 5.0★ (1) wp.org #21 1 too high 23 Page Redirection for Contact Form 7 100+ · 0.0★ (0) wp.org #20 ↓2 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.