Genesis Simple Hooks
by Nathan Rice · Uncategorized
Also makes 3 other plugins · 37K+ installs across the portfolio →
This plugin creates a new Genesis settings page that allows you to insert code (HTML, Shortcodes, and PHP), and attach it to any of the 50+ action hoo …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 80/100
no flags
Active installs
20K+
≈25K estimated
Momentum
+5%
downloads vs prior 30d
Biggest opportunity: Add “attach”, “execute” and “nofollow” to your wp.org tags. You rank #15, #18 and #21 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
80 health vs 58 average across 25,736 Uncategorized plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 20K of 823.4K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 214 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 7.0.8, the current branch or newer
4.6★ over 22 reviews, smoothed to 4.25★ and held back under 25 reviews
4 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
5%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| hooks your tag | #2 | #2 | 0 |
| studiopress your tag | #2 | #3 | down 1 |
| genesiswp your tag | #2 | #2 | 0 |
| genesis your tag | #3 | #3 | 0 |
| hook | #3 | #5 | 0 |
| href | #3 | #5 | up 1 |
| div | #3 | #5 | 0 |
| display action hooks | #2 | #4 | 0 |
| genesis framework | #4 | #4 | 0 |
| wordpress hooks | #3 | #4 | 0 |
| action hooks | #3 | #4 | down 1 |
| genesis plugin | #3 | #3 | 0 |
| genesis wp | #3 | #3 | — |
| rel nofollow | #7 | #6 | down 2 |
| action filter hooks | #5 | #7 | down 1 |
| attach | #15 | #15 | down 1 |
| wp hooks | #8 | #16 | 0 |
| execute | #18 | #16 | down 1 |
| echo | #17 | #13 | down 6 |
| nofollow | #21 | #15 | down 5 |
44 searches this plugin appeared in over the last 90 days, 20 listed. 21 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “attach”, “execute” and “nofollow” to your wp.org tags. You rank #15, #18 and #21 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 14.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
7mo ago
latest release · v2.3.2 · 31 Mar 2026
19
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 90% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 7 Mar 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ Anonymous User 210678293.2y ago
Best for customizing my sites and add some features that I need to use.
Read on wp.org ↗ - ★★★★★ Béryl de La Grandière4.5y ago
Thanks for that super plugin and thanks for the update !
Read on wp.org ↗ - ★★★★★ jessicadawson6.6y ago
I’m really disappointed to find out that this plugin is not compatible with my recipe plugin which is a huge problem since I write a food blog. Now, all of my recipes appear twice. It’s the same with my social media buttons. This plugin was extraordinarily helpful in creating a second menu that I actually liked the look of. But now, it’s messed up things that are essential.
Read on wp.org ↗ - ★★★★★ avenuesfamilydentistry9.9y ago
Love this plugin, allows ease of use in footers, headers and anywhere else I need it. Make my Genesis site work the way I thought it should. [link removed] This topic was modified 9 years, 7 months ago by t-p. This topic was modified 9 years, 7 months ago by bdbrown. Reason: links not permitted in reviews
Read on wp.org ↗ - ★★★★★ prashaddey10.3y ago
Great Plugin!
Read on wp.org ↗ - ★★★★★ gordonium10.7y ago
Thanks for giving us the tools we need to rock Genesis!
Read on wp.org ↗ - ★★★★★ amandathewebdev11.1y ago
Developing in Genesis is so much easier with this plugin. Instead of creating your own hooks in functions.php, you find the appropriate hook that is neatly listed out for you and add your functions/code. A must have for me when working in Genesis.
Read on wp.org ↗ - ★★★★★ Workshoot11.1y ago
Love this plugin, definitely 5* guys, what I would love to see is header widget area right though, but I can get around it, that’s fine. Thank you for this, you made my life much easier !
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.3.2 Fix “translation loading triggered too early” warning. Fix “plugin does not have a valid header” during activation due to duplicate plugin header. 2.3.2
- — Version 2.3.1 Genesis Simple Hooks now uses its own update mechanism from WP Engine servers. (Not released to WP.org.) 2.3.1
- — Version 2.3.0 Reorganize plugin based on our standard boilerplate. Update to match WordPress PHP standards. Fix bug where plugin name was empty in the minimum version warning. Increase minimum Genesis version to 2.5.0. 2.3.0
- — Version 2.2.1 Genesis 2.6+ compatibility (prevents white screen). Remove reference to deprecated function. 2.2.1
- — Version 2.2.0 Rewrite plugin based on new plugin boilerplate. Added new hooks. Require unfiltered_html capability to execute PHP. Better Genesis dependency handling. Change activation hook to conditional admin notice. Allow hooks to b 2.2.0
- — Version 2.1.2 Load textdomain Add plugin header i18n 2.1.2
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 58 languages, 3 at 90% or more
Plus 34 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This plugin creates a new Genesis settings page that allows you to insert code (HTML, Shortcodes, and PHP),..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 2 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,936 characters of description.
- ✓ Tags match the text 3 of 4 tags appear in the text; "genesiswp" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-19 30K+ → 20K+ down after 11 days in tier
- 2025-09-08 20K+ → 30K+ up after 2 days in tier
- 2025-09-06 30K+ → 20K+ down after 307 days in tier
- 2024-11-03 40K+ → 30K+ down after 461 days in tier
- 2023-07-31 50K+ → 40K+ down after 437 days in tier
- 2022-05-20 60K+ → 50K+ down after 625 days in tier
- 2020-09-02 70K+ → 60K+ down after 295 days in tier
- 2019-11-12 80K+ → 70K+ down after 649 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Genesis Simple Sidebars 10K+ installs · 4.3★ · 4 shared tags B - G Genesis Visual Hook Guide 700+ installs · 4.5★ · 4 shared tags D
- G Genesis Post Teasers 100+ installs · 3.3★ · 4 shared tags F
-
Genesis Connect for WooCommerce 10K+ installs · 4.0★ · 3 shared tags B -
Genesis Simple Menus 2K+ installs · 4.3★ · 3 shared tags B - G Genesis Featured Widget Amplified 2K+ installs · 4.5★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Genesis Simple Hooks into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/genesis-simple-hooks" width="480" height="300" style="border:0" loading="lazy" title="Genesis Simple Hooks — Plugin Pulse"></iframe> Genesis Simple Hooks: 20K+ active installs, 4.6★ (22 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/genesis-simple-hooks
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