Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “div”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “div”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP-Note 2019 shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 300+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ad Inserter – Ad Manager & AdSense Ads places #5 on merit, 4.9★ from 2433 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP-PageNavi 400K+ · 4.7★ (149) wp.org #1 2 One User Avatar | User Profile Picture 100K+ · 4.7★ (41) wp.org #2 3 Ad Invalid Click Protector (AICP) 10K+ · 4.7★ (62) wp.org #4 1 too low 4 Genesis Simple Hooks 20K+ · 4.6★ (22) wp.org #3 1 too high 5 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #12 ↑7 7 too low 6 Divi Carousel Lite – Make Carousels for Divi 5 30K+ · 4.8★ (146) wp.org #8 2 too low 7 Equal Height Columns 10K+ · 4.9★ (41) wp.org #6 ↓1 1 too high 8 Democracy Poll 6K+ · 4.6★ (86) wp.org #7 1 too high 9 WP-ShowHide 9K+ · 4.2★ (43) wp.org #5 ↑1 4 too high 10 Supreme Modules Lite – Divi Theme, Extra Theme and Divi Builder 100K+ · 4.8★ (109) wp.org #11 ↓3 1 too low 11 Comment Reply Email Notification 3K+ · 4.8★ (33) wp.org #9 ↓1 2 too high 12 I iframe 60K+ · 4.4★ (56) wp.org #14 2 too low 13 Highlight Search Terms 6K+ · 5.0★ (40) wp.org #16 3 too low 14 Flexible Map 7K+ · 4.8★ (66) wp.org #22 8 too low 15 Flex Posts – Responsive Posts Block 2K+ · 5.0★ (24) wp.org #23 8 too low 16 ACF Photo Gallery Field 60K+ · 4.0★ (29) wp.org #18 ↓1 2 too low 17 Squad Modules Lite – Free Divi 5 & Divi 4 Modules for Divi Builder 1K+ · 5.0★ (12) wp.org #21 ↑3 4 too low 18 Weaver Xtreme Theme Support 8K+ · 5.0★ (4) wp.org #10 8 too high 19 CoolClock 1K+ · 4.7★ (15) wp.org #24 5 too low 20 S Surbma | Yoast SEO Breadcrumb Shortcode 3K+ · 4.2★ (9) wp.org #17 ↓1 3 too high 21 MakeITeasy Back To Top 2K+ · 5.0★ (2) wp.org #15 6 too high 22 Repeater for Contact Form 7 500+ · 5.0★ (2) wp.org #19 ↓1 3 too high 23 WP-Note 2019 300+ · 5.0★ (1) wp.org #13 ↓3 10 too high 24 WP Consent API 200K+ · 5.0★ (2) wp.org #20 ↑3 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.