Prisna GWT – Google Website Translator

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 97% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ jfanto

   1.2y ago

   Excellent! The support team kindly provided me with instructions to make my customization. Thank you very much

   Read on wp.org ↗
2. ★★★★★ lagiulsss

   1.3y ago

   I bought the Pro version thinking it could have been more usefull but it turned out to be a massive waste of time, money, and energy. Here are just a few of the many issues I experienced: You constantly need to buy translation credits – the plugin connects to DeepL or Google Translate via API, but the translations are not stored if not manually saved. Once the quota runs out, the plugin stops translating. The Replace feature is extremely limited – if you try to add too many terms to be automatically replaced across the site, your website slows down dramatically or crashes. On-site editing is painfully slow – you have to translate sentence by sentence directly from the frontend, and there’s no global string replacement unless the exact same HTML tag is used. For example, if a product name is wrapped in <p> and you translate it, it won’t apply if the same name appears later in <h1>. You’ll have to translate it again manually. No support for AJAX-based filters – if users filter products on a shop or category page, the language switches back to English until the page is manually refreshed. Completely breaks the multilingual experience. Pages must be visited before being translated – the plugin needs to cache every single page before you can start translating it. This is incredibly time-consuming and inefficient for large shops. Translated URLs are not reusable or modular – you have to manually translate each URL segment every time. Woocommerce product categories has to be translated in full for every subcategory. You can’t save the base and reuse it for similar pages. Same story for breadcrumbs. Sometimes refreshing the page breaks the layout – we experienced several cases where translated pages failed to render properly after refreshing. Support is arrogant and dismissive – they blamed my site setup (a standard WooCommerce with AJAX filtering), and when I reported continued problems, they refused a refund despite their own policy stating refunds would be issued if problems couldn’t be resolved. In short: this plugin might look flexible on paper, but it’s full of limitations and does not scale well for real-world ecommerce use. If you run a WooCommerce store or care about performance and translation accuracy, stay away.

   Read on wp.org ↗
3. ★★★★★ jcj7421

   2.5y ago

   The google translation plugin works perfectly. A minor disadvantage is that you can only use the google translation mechanism but it’s rather an advantage because, as long as you have a google cloud credit you use it directly, then you switch to the prisna interface onto the google translation service which is free (!). Last but not less, the support team is incredibly fast and efficient. I’ve never seen such quality in my long career as a computer scientist.

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4. ★★★★★ hudsoncss

   2.7y ago

   Great plugin. It allows to offer a complete list and icons for specifics languages all together.

   Read on wp.org ↗
5. ★★★★★ johnmestebeld

   3.9y ago

   <p>It works</p> This topic was modified 3 years, 9 months ago by johnmestebeld. This topic was modified 3 years, 6 months ago by johnmestebeld. This topic was modified 3 years, 6 months ago by johnmestebeld.

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6. ★★★★★ Молвинец «СКРЕПЫ» NSFW Cartel

   4.5y ago

   1. нет флага КНДР 2. нет выравнивания по центру. А вообще, если в общем, — простенько и легко, без лишней тряски.

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7. ★★★★★ Eli

   4.9y ago

   Honestly is a good plugin while it works, it can translate an entire site no matter how big (unlike other similar plugins which make you pay according to how many words are translated etc) It can translate menus and all. The bad part is when it breaks, the developers will basically tell you they have no idea why it’s broken and ask you to figure it out yourself. I paid for the premium version of this plugin as well, which would make you believe they would take a little more effort in helping. Wrong! Because it is a one time payment and not a subscription, they no longer care for you as a customer.

   Read on wp.org ↗
8. ★★★★★ Luna

   5.1y ago

   The latest version is wonderful. Don’t spend time and money looking for plug-in translators, the best is here. The only thing I recommend is that your site must be in a language other than English and the plug does the translation to perfection. It’s like if you use DeepL. The best thing to do is to make a once in a lifetime purchase and save a lot of money. Especially for small companies like mine. Thank you a lot prisna

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.5 29 new languages: Assamese, Aymara, Bambara, Bhojpuri, Dhivehi, Dogri, Ewe, Guarani, Ilocano, Kinyarwanda, Konkani, Krio, Lingala, Luganda, Maithili, Meiteilon, Mizo, Odia, Oromo, Quechua, Sanskrit, Sepedi, Sorani, Tatar 1.5
2. — Version 1.4 13 new languages: Amharic, Corsican, Frisian, Hawaiian, Kurdish, Kyrgyz, Luxembourgish, Pashto, Samoan, Scots Gaelic, Shona, Sindhi and Xhosa. 1.4
3. — Version 1.3 Ability to define a jQuery selector to exclude elements from translation. 1.3
4. — Version 1.2 Ability to define a new javascript function: on before load. Ability to define a new javascript function: on after load. 1.2
5. — Version 1.1 29 new languages: Armenian, Bengali, Bosnian, Burmese, Cebuano, Chichewa, Hausa, Hmong, Igbo, Javanese, Kazakh, Khmer, Lao, Malagasy, Malayalam, Maltese, Maori, Marathi, Mongolian, Nepali, Punjabi, Sesotho, Sinhala, Soma 1.1
6. — Version 1.0 1.0

3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.4 Prisna GWT – Google Website Translator <= 1.4.13 - Authenticated (Admin+) Stored Cross-Site Scripting ↗
   2025-03-03 CVE-2024-12680 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.4.13 Patched in 1.4.14
2. Medium · 4.4 Prisna GWT – Google Website Translator <= 1.4.13 - Authenticated (Admin+) Stored Cross-Site Scripting ↗
   2025-03-03 CVE-2024-12679 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.4.13 Patched in 1.4.14
3. Critical · 9.1 Prisna GWT - Google Website Translator <= 1.4.11 - Authenticated (Admin+) PHP Object Injection ↗
   2024-09-24 CVE-2024-8514 Deserialization of Untrusted Data Affects <= 1.4.11 Patched in 1.4.12

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-03-04 9K+ → 8K+ down after 2 days in tier
2. 2026-03-02 8K+ → 9K+ up after 1 days in tier
3. 2026-03-01 9K+ → 8K+ down after 2 days in tier
4. 2026-02-27 8K+ → 9K+ up after 1 days in tier
5. 2026-02-26 9K+ → 8K+ down after 234 days in tier
6. 2025-07-07 10K+ → 9K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Advanced Google Translate 200+ installs · 4.4★ · 4 shared tags D
• Translate WordPress with GTranslate 900K+ installs · 4.9★ · 3 shared tags A
• Polylang 800K+ installs · 4.7★ · 3 shared tags B
• TranslatePress – Translate Multilingual sites with AI Translation 400K+ installs · 4.7★ · 3 shared tags A
• Translate WordPress – Google Language Translator 100K+ installs · 4.7★ · 3 shared tags A
• LocoAI – Auto Translate for Loco Translate 70K+ installs · 4.9★ · 3 shared tags A

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Prisna GWT – Google Website Translator: 8K+ active installs, 4.5★ (54 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/google-website-translator