Prisna GWT – Google Website Translator
by Prisna · Multilingual
Also makes 3 other plugins · 8.3K+ installs across the portfolio →
Easily translate your WordPress site into 100+ languages to make it multilingual. A simple and complete multilingual solution for WordPress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
8K+
≈8.5K estimated
Momentum
+18%
downloads vs prior 30d
Biggest opportunity: Swap “multilingual” and “translate” for “translator” and “website”. “multilingual” isn't earning its slot: you're not in the first 24 results for its own search. “translator” sits at #4 untagged, close enough for a declared tag to move it up. “translate” isn't earning its slot: you're not in the first 24 results for its own search. “website” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 67 average across 495 Multilingual plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 8K of 351K lifetime downloads are still running, above its category: the median Multilingual plugin keeps 0.8%, across 280 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Multilingual plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 74 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 54 reviews, smoothed to 4.31★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.4
Velocity
places per keyword, 26d
12%
Breadth
of keywords climbing, 26d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| website translator | #1 | #2 | 0 |
| gwt | #1 | #1 | 0 |
| translator | #4 | #7 | 0 |
| google translate your tag | #14 | #19 | 0 |
| translate wordpress your tag | #24 | #21 | down 1 |
| google translation | #17 | #21 | down 1 |
| multilingual your tag | Not in the top 24 | ||
| translate your tag | Not in the top 24 | ||
| translation your tag | Not in the top 24 | ||
38 searches this plugin appeared in over the last 90 days, 6 listed. 32 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “multilingual” and “translate” for “translator” and “website”. “multilingual” isn't earning its slot: you're not in the first 24 results for its own search. “translator” sits at #4 untagged, close enough for a declared tag to move it up. “translate” isn't earning its slot: you're not in the first 24 results for its own search. “website” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “google translate”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 12K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v1.4.15 · 10 Jun 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 97% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “8K+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 31 Mar 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ jfanto1.4y ago
Excellent! The support team kindly provided me with instructions to make my customization. Thank you very much
Read on wp.org ↗ - ★★★★★ lagiulsss1.4y ago
I bought the Pro version thinking it could have been more usefull but it turned out to be a massive waste of time, money, and energy. Here are just a few of the many issues I experienced: You constantly need to buy translation credits – the plugin connects to DeepL or Google Translate via API, but the translations are not stored if not manually saved. Once the quota runs out, the plugin stops translating. The Replace feature is extremely limited – if you try to add too many terms to be automatically replaced across the site, your website slows down dramatically or crashes. On-site editing is painfully slow – you have to translate sentence by sentence directly from the frontend, and there’s no global string replacement unless the exact same HTML tag is used. For example, if a product name is wrapped in <p> and you translate it, it won’t apply if the same name appears later in <h1>. You’ll have to translate it again manually. No support for AJAX-based filters – if users filter products on a shop or category page, the language switches back to English until the page is manually refreshed. Completely breaks the multilingual experience. Pages must be visited before being translated – the plugin needs to cache every single page before you can start translating it. This is incredibly time-consuming and inefficient for large shops. Translated URLs are not reusable or modular – you have to manually translate each URL segment every time. Woocommerce product categories has to be translated in full for every subcategory. You can’t save the base and reuse it for similar pages. Same story for breadcrumbs. Sometimes refreshing the page breaks the layout – we experienced several cases where translated pages failed to render properly after refreshing. Support is arrogant and dismissive – they blamed my site setup (a standard WooCommerce with AJAX filtering), and when I reported continued problems, they refused a refund despite their own policy stating refunds would be issued if problems couldn’t be resolved. In short: this plugin might look flexible on paper, but it’s full of limitations and does not scale well for real-world ecommerce use. If you run a WooCommerce store or care about performance and translation accuracy, stay away.
Read on wp.org ↗ - ★★★★★ jcj74212.7y ago
The google translation plugin works perfectly. A minor disadvantage is that you can only use the google translation mechanism but it’s rather an advantage because, as long as you have a google cloud credit you use it directly, then you switch to the prisna interface onto the google translation service which is free (!). Last but not less, the support team is incredibly fast and efficient. I’ve never seen such quality in my long career as a computer scientist.
Read on wp.org ↗ - ★★★★★ hudsoncss2.9y ago
Great plugin. It allows to offer a complete list and icons for specifics languages all together.
Read on wp.org ↗ - ★★★★★ johnmestebeld4.1y ago
<p>It works</p> This topic was modified 3 years, 9 months ago by johnmestebeld. This topic was modified 3 years, 6 months ago by johnmestebeld. This topic was modified 3 years, 6 months ago by johnmestebeld.
Read on wp.org ↗ - ★★★★★ Молвинец «СКРЕПЫ» NSFW Cartel4.7y ago
1. нет флага КНДР 2. нет выравнивания по центру. А вообще, если в общем, — простенько и легко, без лишней тряски.
Read on wp.org ↗ - ★★★★★ Eli5.1y ago
Honestly is a good plugin while it works, it can translate an entire site no matter how big (unlike other similar plugins which make you pay according to how many words are translated etc) It can translate menus and all. The bad part is when it breaks, the developers will basically tell you they have no idea why it’s broken and ask you to figure it out yourself. I paid for the premium version of this plugin as well, which would make you believe they would take a little more effort in helping. Wrong! Because it is a one time payment and not a subscription, they no longer care for you as a customer.
Read on wp.org ↗ - ★★★★★ Luna5.3y ago
The latest version is wonderful. Don’t spend time and money looking for plug-in translators, the best is here. The only thing I recommend is that your site must be in a language other than English and the plug does the translation to perfection. It’s like if you use DeepL. The best thing to do is to make a once in a lifetime purchase and save a lot of money. Especially for small companies like mine. Thank you a lot prisna
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.5 29 new languages: Assamese, Aymara, Bambara, Bhojpuri, Dhivehi, Dogri, Ewe, Guarani, Ilocano, Kinyarwanda, Konkani, Krio, Lingala, Luganda, Maithili, Meiteilon, Mizo, Odia, Oromo, Quechua, Sanskrit, Sepedi, Sorani, Tatar 1.5
- — Version 1.4 13 new languages: Amharic, Corsican, Frisian, Hawaiian, Kurdish, Kyrgyz, Luxembourgish, Pashto, Samoan, Scots Gaelic, Shona, Sindhi and Xhosa. 1.4
- — Version 1.3 Ability to define a jQuery selector to exclude elements from translation. 1.3
- — Version 1.2 Ability to define a new javascript function: on before load. Ability to define a new javascript function: on after load. 1.2
- — Version 1.1 29 new languages: Armenian, Bengali, Bosnian, Burmese, Cebuano, Chichewa, Hausa, Hmong, Igbo, Javanese, Kazakh, Khmer, Lao, Malagasy, Malayalam, Maltese, Maori, Marathi, Mongolian, Nepali, Punjabi, Sesotho, Sinhala, Soma 1.1
- — Version 1.0 1.0
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.4.15). Sites still on an older version should update.
- Patched Medium · 4.4 Prisna GWT – Google Website Translator <= 1.4.13 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2025-03-03 CVE-2024-12680 Improper Neutralization of Input During Web Page Generation Affects <= 1.4.13 Patched in 1.4.14
- Patched Medium · 4.4 Prisna GWT – Google Website Translator <= 1.4.13 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2025-03-03 CVE-2024-12679 Improper Neutralization of Input During Web Page Generation Affects <= 1.4.13 Patched in 1.4.14
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily translate your WordPress site into 100+ languages to make it multilingual. A simple and complete mul..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 3 headings and 3 lists.
- ✓ Enough to quote 1,454 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "google translate", "translate wordpress" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-04 9K+ → 8K+ down after 2 days in tier
- 2026-03-02 8K+ → 9K+ up after 1 days in tier
- 2026-03-01 9K+ → 8K+ down after 2 days in tier
- 2026-02-27 8K+ → 9K+ up after 1 days in tier
- 2026-02-26 9K+ → 8K+ down after 234 days in tier
- 2025-07-07 10K+ → 9K+ down after 3251 days in tier
- 2016-08-12 6K+ → 10K+ up after 216 days in tier
- 2016-01-09 5K+ → 6K+ up after 125 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Advanced Google Translate 200+ installs · 4.4★ · 4 shared tags D -
Translate WordPress with GTranslate 900K+ installs · 4.9★ · 3 shared tags A -
Polylang 900K+ installs · 4.7★ · 3 shared tags B -
TranslatePress – Translate Multilingual sites with AI Translation 400K+ installs · 4.7★ · 3 shared tags A -
Translate WordPress – Google Language Translator 100K+ installs · 4.7★ · 3 shared tags A -
LocoAI – Auto Translate for Loco Translate 70K+ installs · 4.9★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Prisna GWT – Google Website Translator into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/google-website-translator" width="480" height="300" style="border:0" loading="lazy" title="Prisna GWT – Google Website Translator — Plugin Pulse"></iframe> Prisna GWT – Google Website Translator: 8K+ active installs, 4.5★ (54 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/google-website-translator
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