GravityWP – Merge Tags

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 79% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ Dax

   3.6y ago

   Offers a lot of useful information for each Gravity Forms form you have.

   Read on wp.org ↗
2. ★★★★★ jrobie23

   5.5y ago

   I have a form with over 300 fields. This plugin is simply amazing!!!! Great work and thank you!

   Read on wp.org ↗
3. ★★★★★ richard1st

   6.8y ago

   A real time saver

   Read on wp.org ↗
4. ★★★★★ Jess

   6.9y ago

   Just what I needed! All the merge tags info on one page – the more I worked with it the more I loved it! Even has an extra tab with meta merge tags. Had a project building custom PDF documents with GF data and this plugin is super handy to have. Thank you!

   Read on wp.org ↗
5. ★★★★★ janolima

   8.3y ago

   Thank you very much for this great plugin.

   Read on wp.org ↗
6. ★★★★★ canarystudio

   9.3y ago

   I needed to populate a confirmation with a heap of fields – this plugin made the job a breeze. Simple. Perfect.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.4.5 Security: Sanitize and validate ‘tab’ parameter to prevent potential Local File Inclusion. Credits: Nguyen Xuan Chien via Patchstack 1.4.5
2. — Version 1.4.4 Removed date field inputs and list field columns from the Merge Tag lists, as they do not work for these fields. Add the full checkboxes merge tags on the Merge Tag tab. 1.4.4
3. — Version 1.4.3 Added option to use dynamic field labels in All Fields tab. 1.4.3
4. — Version 1.4.2 Added JWT prefill string to Dynamic Population tab. 1.4.2
5. — Version 1.4.1 Fix admin links for sites using Bedrock. Added Workflow Status button to workflow tab. 1.4.1
6. — Version 1.4 Added Generate All Fields Merge Tag tab. Fix for copying a line break when copy and pasting values. Fixed typo in Gview section of Meta tab. Added all current_posts merge tags to Meta tab. Show admin labels in rules of C 1.4

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Critical · 9.8 GravityWP - Merge Tags <= 1.4.4 - Unauthenticated Local File Inclusion ↗
   2025-08-08 CVE-2025-49271 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects <= 1.4.4 Patched in 1.4.5

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.1

Translated into 1 language, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2024-11-30 3K+ → 2K+ down after 267 days in tier
2. 2024-03-08 2K+ → 3K+ up after 1 days in tier
3. 2024-03-07 3K+ → 2K+ down after 8 days in tier
4. 2024-02-28 2K+ → 3K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Advanced Custom Fields: Gravity Forms Add-on 30K+ installs · 4.1★ · 2 shared tags B
• Gravity PDF 20K+ installs · 4.9★ · 2 shared tags B
• F Forms: 3rd-Party Integration 5K+ installs · 4.6★ · 2 shared tags D
• G Gravity Forms CSS Ready Class Selector 4K+ installs · 4.3★ · 2 shared tags D
• GravityWP – CSS Selector 4K+ installs · 4.3★ · 2 shared tags C
• GravityWP – Count 1K+ installs · 4.5★ · 2 shared tags B

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Drop a live Pulse card for GravityWP – Merge Tags into a readme, a review or a deck. It updates itself.

GravityWP – Merge Tags: 2K+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/gravitywp-merge-tags