GravityWP – Merge Tags
by GravityWP · Forms
Also makes 3 other plugins · 7.5K+ installs across the portfolio →
Adds an admin page to show the merge tags and form information of a specific Gravity Form.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 70/100
Stale · Few reviews
Active installs
2K+
≈2.5K estimated
Momentum
+41%
downloads vs prior 30d
Biggest opportunity: “form” and “gravity forms” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
70 health vs 65 average across 2,515 Forms plugins
Install conversion
How it's measured →4.8%
of downloads still active
At least 2K of 41.9K lifetime downloads are still running, above its category: the median Forms plugin keeps 1.3%, across 1,671 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 489 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 489 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mergetag your tag | #1 | #2 | 0 |
| mergetags your tag | #1 | #2 | 0 |
| merge tags | #2 | #6 | 0 |
| merge tag your tag | #2 | #6 | down 1 |
| merge | #7 | #17 | down 3 |
| form your tag | Not in the top 24 | ||
| gravity forms your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 5 listed. 3 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “form” and “gravity forms” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.3y ago
latest release · v1.4.5 · 1 Jul 2025
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 79% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 28 Mar 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ Dax3.8y ago
Offers a lot of useful information for each Gravity Forms form you have.
Read on wp.org ↗ - ★★★★★ jrobie235.6y ago
I have a form with over 300 fields. This plugin is simply amazing!!!! Great work and thank you!
Read on wp.org ↗ - ★★★★★ richard1st7.0y ago
A real time saver
Read on wp.org ↗ - ★★★★★ Jess7.1y ago
Just what I needed! All the merge tags info on one page – the more I worked with it the more I loved it! Even has an extra tab with meta merge tags. Had a project building custom PDF documents with GF data and this plugin is super handy to have. Thank you!
Read on wp.org ↗ - ★★★★★ janolima8.5y ago
Thank you very much for this great plugin.
Read on wp.org ↗ - ★★★★★ canarystudio9.5y ago
I needed to populate a confirmation with a heap of fields – this plugin made the job a breeze. Simple. Perfect.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.4.5 Security: Sanitize and validate ‘tab’ parameter to prevent potential Local File Inclusion. Credits: Nguyen Xuan Chien via Patchstack 1.4.5
- — Version 1.4.4 Removed date field inputs and list field columns from the Merge Tag lists, as they do not work for these fields. Add the full checkboxes merge tags on the Merge Tag tab. 1.4.4
- — Version 1.4.3 Added option to use dynamic field labels in All Fields tab. 1.4.3
- — Version 1.4.2 Added JWT prefill string to Dynamic Population tab. 1.4.2
- — Version 1.4.1 Fix admin links for sites using Bedrock. Added Workflow Status button to workflow tab. 1.4.1
- — Version 1.4 Added Generate All Fields Merge Tag tab. Fix for copying a line break when copy and pasting values. Fixed typo in Gview section of Meta tab. Added all current_posts merge tags to Meta tab. Show admin labels in rules of C 1.4
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.4.5). Sites still on an older version should update.
- 2025-08-08 CVE-2025-49271 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 1.4.4 Patched in 1.4.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds an admin page to show the merge tags and form information of a specific Gravity Form."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gravity Forms.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 953 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "mergetag", "mergetags" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-30 3K+ → 2K+ down after 267 days in tier
- 2024-03-08 2K+ → 3K+ up after 1 days in tier
- 2024-03-07 3K+ → 2K+ down after 8 days in tier
- 2024-02-28 2K+ → 3K+ up after 813 days in tier
- 2021-12-07 1K+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Advanced Custom Fields: Gravity Forms Add-on 30K+ installs · 4.1★ · 2 shared tags B - F Forms: 3rd-Party Integration 5K+ installs · 4.6★ · 2 shared tags D
- G Gravity Forms CSS Ready Class Selector 4K+ installs · 4.3★ · 2 shared tags D
-
GravityWP – CSS Selector 4K+ installs · 4.3★ · 2 shared tags A -
GravityWP – Count 1K+ installs · 4.5★ · 2 shared tags B -
Multiple Form Instances Add-on for Gravity Forms 800+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for GravityWP – Merge Tags into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gravitywp-merge-tags" width="480" height="300" style="border:0" loading="lazy" title="GravityWP – Merge Tags — Plugin Pulse"></iframe> GravityWP – Merge Tags: 2K+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/gravitywp-merge-tags
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