Gumlet Video
by adityapatadia · Security
Also makes 1 other plugin · 700+ installs across the portfolio →
Official Gumlet plugin: embed and upload video with a block or shortcodes, plus watermarking and analytics. Gumlet account and API key required.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
300+
≈350 estimated
Momentum
-13%
downloads vs prior 30d
Biggest opportunity: Add “watermarking” to your wp.org tags. You rank #15 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed it's a slot worth spending.
86 health vs 66 average across 1,777 Security plugins
Install conversion
How it's measured →5.8%
of downloads still active
At least 300 of 5.2K lifetime downloads are still running, above its category: the median Security plugin keeps 1.4%, across 1,060 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Security plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 79 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| dymanic watermarking your tag | #1 | #1 | 0 |
| watermarking video | #3 | #16 | 0 |
| watermarking | #15 | #22 | 0 |
| video analytics | #17 | #24 | 0 |
| content security your tag | Not in the top 24 | ||
| video embed your tag | Not in the top 24 | ||
22 searches this plugin appeared in over the last 90 days, 4 listed. 18 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “watermarking” to your wp.org tags. You rank #15 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed it's a slot worth spending.
Daily downloads
Since 9 Nov 2024 · 722 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 426 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
3mo ago
latest release · v1.4.2 · 14 Aug 2026
16
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 56% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 51% of the way through.
Install history since 8 Nov 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ franzese11mo ago
I have been using Gumlet for more than a year across over twenty WordPress sites, and it has made my entire video setup much more professional. The embeds are fast, clean and fully responsive without extra tweaking, and there are no external recommendations or distractions after playback. Managing a large video library is easy thanks to Collections, and the API allows me to automate uploads and updates across all my sites. Gumlet has become an essential part of my WordPress workflow, and I can highly recommend it to anyone who wants reliable, scalable and distraction-free video hosting.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.4.2). Sites still on an older version should update.
- Patched Medium · 6.4 Gumlet Video <= 1.0.3 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-02-17 CVE-2024-13576 Improper Neutralization of Input During Web Page Generation Affects <= 1.0.3 Patched in 1.0.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Official Gumlet plugin: embed and upload video with a block or shortcodes, plus watermarking and analytics...."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Block editor, Facebook, Twitter.
- ✓ Headings and lists 3 headings and 4 lists.
- ✓ Enough to quote 2,910 characters of description.
- ! Tags match the text Only 1 of 3 tags appear in the text ("content security", "dymanic watermarking" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-29 200+ → 300+ up after 1 days in tier
- 2026-04-28 300+ → 200+ down after 3 days in tier
- 2026-04-25 200+ → 300+ up after 148 days in tier
- 2025-11-28 100+ → 200+ up after 1 days in tier
- 2025-11-27 200+ → 100+ down after 2 days in tier
- 2025-11-25 100+ → 200+ up after 270 days in tier
- 2025-02-28 90+ → 100+ up after 14 days in tier
- 2025-02-14 80+ → 90+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Really Simple Featured Video for Posts, Pages & WooCommerce Products 4K+ installs · 4.0★ · 1 shared tag A -
Wonder Video Embed 4K+ installs · 4.2★ · 1 shared tag A -
Video Player Block – play videos beautifully on any device 2K+ installs · 4.3★ · 1 shared tag A -
SmartVideo – Video Player and CDN 1K+ installs · 4.0★ · 1 shared tag B -
VidSEO – Video transcript embedding for WordPress & LLM 100+ installs · 4.0★ · 1 shared tag B -
FAT Cooming Soon 100+ installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for Gumlet Video into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gumlet-video" width="480" height="300" style="border:0" loading="lazy" title="Gumlet Video — Plugin Pulse"></iframe> Gumlet Video: 300+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/gumlet-video
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.