Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms
by Happyforms · Forms
Best WordPress contact form, newsletter form and payment form builder without the sucky stuff — lost emails, pesky spam, leaky privacy and outsourced …
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Health
A 86/100
no flags
Active installs
20K+
≈25K estimated
Momentum
+101%
downloads vs prior 30d
Biggest opportunity: Swap “contact form”, “custom form” and “form builder” for “stuff”, “inquiry form” and “surveys”. “contact form” isn't earning its slot: you're not in the first 24 results for its own search. “stuff” sits at #6 untagged, close enough for a declared tag to move it up. “custom form” isn't earning its slot: you're not in the first 24 results for its own search. “inquiry form” sits at #9 untagged, close enough for a declared tag to move it up. “form builder” isn't earning its slot: you're not in the first 24 results for its own search. “surveys” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 65 average across 2,510 Forms plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 20K of 2.1M lifetime downloads are still running, in line with its category: the median Forms plugin keeps 1.3%, across 1,667 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 26 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.4★ over 433 reviews, smoothed to 4.37★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| enfold contact form | #2 | #2 | 0 |
| stuff | #6 | #4 | 0 |
| drag n drop | #3 | #3 | up 1 |
| drag n drop order | #3 | #3 | — |
| e newsletter fancy e newsletter | #4 | #4 | 0 |
| surveys | #15 | #15 | down 2 |
| inquiry form | #9 | #6 | 0 |
| hipaa | #9 | #4 | 0 |
| contact form 7 zendesk | #6 | #5 | up 1 |
| form spam prevention | #7 | #4 | 0 |
| drag drop | #24 | #16 | 0 |
| medical | #14 | #6 | down 2 |
| contact form 7 pipedrive | #9 | #6 | 0 |
| contact form 7 discord | #9 | #6 | down 1 |
| lost | #23 | #15 | up 1 |
| contact form 7 estimate | #9 | #4 | 0 |
| fancy contact form | #10 | #6 | down 1 |
| survey | #22 | #17 | down 3 |
| inquiry | #21 | #13 | 0 |
| signup form | #22 | #12 | 0 |
| contact form your tag | Not in the top 24 | ||
| custom form your tag | Not in the top 24 | ||
| form builder your tag | Not in the top 24 | ||
| forms your tag | Not in the top 24 | ||
| wordpress form plugin your tag | Not in the top 24 | ||
271 searches this plugin appeared in over the last 90 days, 20 listed. 248 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “contact form”, “custom form” and “form builder” for “stuff”, “inquiry form” and “surveys”. “contact form” isn't earning its slot: you're not in the first 24 results for its own search. “stuff” sits at #6 untagged, close enough for a declared tag to move it up. “custom form” isn't earning its slot: you're not in the first 24 results for its own search. “inquiry form” sits at #9 untagged, close enough for a declared tag to move it up. “form builder” isn't earning its slot: you're not in the first 24 results for its own search. “surveys” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 63.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
26d ago
latest release · v1.26.17 · 5 Oct 2026
195
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; the previous band took 19 months to cross, which places it about 50% of the way through.
Install history since 1 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ fee20167mo ago
Nicht nur, dass das Plugin nicht auf den neuesten WP Stand gebracht wird, es ist wohl eins der teuersten Plguins ever – wenn man bedenkt, dass man noch nicht mal eine reCapthca Integration ohne kostenpflichtiges Update machen kann. Einfach nur Abzocke – weg mit dem Ding! Eine Unverschämtheit Sollche Programmierer sollte man nicht unterstützen!
Read on wp.org ↗ - ★★★★★ ggate1.5y ago
Happyforms is incredibly easy to use and works exactly as promised. The support team is quick, friendly, and always goes the extra mile. Highly recommended for anyone needing reliable forms on WordPress.
Read on wp.org ↗ - ★★★★★ Anonymous1.6y ago
I have had Happy Forms for a long time, but I just recently started using it. The main feature in Pro is Logic Conditions. The integration with different email providers is good.First of all, Senditblue does not exist anymore under this name and should be renamed to BREVO. The form itself has limitations when it comes to fonts and spaces (it’s all or nothing), CSS did not do the job in my case. Spaces are the same. It is default, wide or narrow, but nothing in between. For example, I add checkboxes. It is impossible to adjust the distance between Lebel name and checkboxes. I had to add another checkboxes with different Lebel name because I needed. Again, everything is now kind of stuck together and very close. You can only adjust the default, wide or narrow.I prefer closer in this case then far apart, which makes the form longer. First of all not welcome on mobile view. Please add more options or make very clear tutorial how to adjust using CSS. Please add hCapture which is more privacy friendly for EU customers.Please integrate with Elementor if possible. I would like to add popup information on submission. Redirection to another page takes a long time. Redirect information is only in English. Can this be changed?The button color set in the style does not change on the website. It just shows black background and white text. (I suspect interference from another plugin, but not sure yet. I cleared the cache and cookies, but no luck. It stays black and white.I still give 5 stars because it does what it it supposed and I highly recommend it. This topic was modified 1 year, 3 months ago by jppl. Reason: correction
Read on wp.org ↗ - ★★★★★ waltergschwandner1.7y ago
best support ever MANY THANKS TO LUAN!!! SIMPLY GREAT walter
Read on wp.org ↗ - ★★★★★ andyclavi1.7y ago
Had a functional problem with the color assignment within the form. Thanks to the very quick and extremely competent help, the problem was quickly resolved by support.Thanks at this point to the Happyforms support team,Andreas Clavadetscher, Switzerland
Read on wp.org ↗ - ★★★★★ etcgroupuk1.8y ago
We had a couple of queries regarding some bespoke features for Happyforms and made an enquiry during the holidays and Luan came back to us with a nice detailed response on how we can proceed with what we were looking to do. Very helpful and timely response. Thank you
Read on wp.org ↗ - ★★★★★ devfirstmco3.2y ago
We are very happy to use this plug-in tool on our website, we created a customer survey page with the very simple to use interface, and we have some technical difficult on how to capture the form data to feed to our in house developed API and save to DB; The supporting team are very knowledgeable and provide great details with code samples on how to extract the data as the way we wanted it. Bottom Line:Super easy to use, very powerful tool, excellent support!Thank you! This topic was modified 2 years, 11 months ago by devfirstmco.
Read on wp.org ↗ - ★★★★★ josephmidnight3.2y ago
Quick support too! Thanks!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.26.15 Fixed: Unauthenticated HTML injection in email notifications via the referral link and IP address fields. Reported by minaruzzaman shovon and dyingman. May 27, 2026 1.26.15
- — Version 1.26.14 Update: Compatibility with WordPress 7.0 Fixed: Unauthenticated PHP Object Injection vulnerability in form submission values. March 30, 2026 1.26.14
- — Version 1.26.13 Update: Compatibility with WordPress 6.9.4. Fixed: Translation loading notice triggered on WordPress 6+. November 18, 2025 1.26.13
- — Version 1.26.12 Update: Happyforms core functionality. November 12, 2025 1.26.12
- — Version 1.26.11 Update: Compatibility with WordPress 6.8.3 Fixed: Local File Inclusion vulnerability. May 12, 2025 1.26.11
- — Version 1.26.10 Update: Compatibility with WordPress 6.8.1 April 28, 2025 1.26.10
Security history
via Wordfence IntelligenceAll 9 disclosed vulnerabilities are patched in the current version (1.26.17). Sites still on an older version should update.
- Patched High · 7.2 Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms <= 1.26.15 - Unauthenticated Stored Cross-Site Scripting ↗2026-09-24 CVE-2026-97065 Improper Neutralization of Input During Web Page Generation Affects <= 1.26.15 Patched in 1.26.16
- 2026-07-09 CVE-2025-11977 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 1.26.12 Patched in 1.26.13
- 2024-11-20 CVE-2024-10054 Improper Neutralization of Input During Web Page Generation Affects <= 1.26.2 Patched in 1.26.3
- 2024-08-29 CVE-2024-44063 Improper Neutralization of Input During Web Page Generation Affects <= 1.26.0 Patched in 1.26.1
- 2023-11-27 CVE-2023-48752 Improper Neutralization of Input During Web Page Generation Affects <= 1.25.9 Patched in 1.25.10
- Patched Medium · 6.4 Happyforms <= 1.21.1 - Authenticated (Contributor+) Stored Cross-Site Scripting via Blocks ↗2023-01-13 CVE-2023-0096 Improper Neutralization of Input During Web Page Generation Affects <= 1.21.1 Patched in 1.22.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 21 languages, 8 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 2 more.
- ✓ Headings and lists 16 headings and 15 lists.
- ✓ Enough to quote 5,825 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "WordPress form plugin" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-08 30K+ → 20K+ down after 583 days in tier
- 2023-08-03 40K+ → 30K+ down after 883 days in tier
- 2021-03-03 30K+ → 40K+ up after 418 days in tier
- 2020-01-10 20K+ → 30K+ up after 279 days in tier
- 2019-04-06 10K+ → 20K+ up after 95 days in tier
- 2019-01-01 8K+ → 10K+ up after 30 days in tier
- 2018-12-02 5K+ → 8K+ up after 31 days in tier
- 2018-11-01 3K+ → 5K+ up after 31 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Gutena Forms – Contact Form, Survey Form, Feedback Form, Booking Form, and Custom Form Builder 20K+ installs · 4.2★ · 5 shared tags A -
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 4 shared tags A -
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ installs · 4.8★ · 4 shared tags A -
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ installs · 4.8★ · 4 shared tags A -
Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ installs · 4.8★ · 4 shared tags A -
Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ installs · 4.8★ · 4 shared tags A
Embed this report card
Drop a live Pulse card for Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/happyforms" width="480" height="300" style="border:0" loading="lazy" title="Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms — Plugin Pulse"></iframe> Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms: 20K+ active installs, 4.4★ (433 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/happyforms
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