Header Promo – grab attention with a top bar announcement
by bPlugins · Uncategorized
Also makes 105 other plugins · 209.4K+ installs across the portfolio →
Display a promo bar with message, countdown timer, and button in your site header or footer – ideal for Black Friday and Cyber Monday offers.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
400+
≈450 estimated
Momentum
-6%
downloads vs prior 30d
Biggest opportunity: Swap “announcement” and “promotion bar” for “grab” and “cyber monday”. “announcement” isn't earning its slot: it only gets you to #11. “grab” sits at #4 untagged, close enough for a declared tag to move it up. “promotion bar” isn't earning its slot: it only gets you to #11. “cyber monday” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →4.8%
of downloads still active
At least 400 of 8.4K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 58 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.0★ over 2 reviews, smoothed to 4.10★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.4
Velocity
places per keyword, 27d
9%
Breadth
of keywords climbing, 27d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| promo header your tag | #1 | #19 | 0 |
| promo | #1 | #15 | up 1 |
| promo bar | #1 | #16 | 0 |
| header promotion your tag | #2 | #23 | 0 |
| footer promotion your tag | #4 | #23 | 0 |
| grab | #4 | #22 | 0 |
| announce | #3 | #18 | down 2 |
| cyber monday | #6 | #19 | down 1 |
| promotion bar your tag | #11 | #23 | 0 |
| announcement your tag | #11 | #22 | 0 |
| monday | #12 | #24 | 0 |
| black friday | #12 | #24 | down 5 |
| attention bar | #6 | #22 | 0 |
| black bar | #6 | #22 | down 2 |
| header bar | #12 | #24 | 0 |
| top bar | #20 | #24 | 0 |
| customize header bar | #11 | #24 | 0 |
| free announcement bar | #12 | #24 | up 1 |
| announcement bar | #20 | #24 | down 2 |
| promotion | #24 | #24 | 0 |
36 searches this plugin appeared in over the last 90 days, 20 listed. 10 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “announcement” and “promotion bar” for “grab” and “cyber monday”. “announcement” isn't earning its slot: it only gets you to #11. “grab” sits at #4 untagged, close enough for a declared tag to move it up. “promotion bar” isn't earning its slot: it only gets you to #11. “cyber monday” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “announcement”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “promotion bar”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 443 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
4mo ago
latest release · v1.1.1 · 11 Jul 2026
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 55% of the way through.
Install history since 4 Oct 2022
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.3
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Display a promo bar with message, countdown timer, and button in your site header or footer – ideal for Bla..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use it", "use cases").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 6 headings and 3 lists.
- ✓ Enough to quote 2,213 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("footer-promotion", "header-promotion", "promo header", "promotion bar" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-18 500+ → 400+ down after 1 days in tier
- 2026-05-17 400+ → 500+ up after 9 days in tier
- 2026-05-08 500+ → 400+ down after 1 days in tier
- 2026-05-07 400+ → 500+ up after 3 days in tier
- 2026-05-04 500+ → 400+ down after 1 days in tier
- 2026-05-03 400+ → 500+ up after 1 days in tier
- 2026-05-02 500+ → 400+ down after 10 days in tier
- 2026-04-22 400+ → 500+ up after 7 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Barilo Light – Top Bar Message — installs · 3.6★ · 2 shared tags -
Simple Banner – Easily add multiple Banners/Bars/Notifications/Announcements to the top or bottom of your website 50K+ installs · 4.6★ · 1 shared tag A -
Blog Floating Button 8K+ installs · 4.0★ · 1 shared tag B -
Notibar – Notification Bar for WordPress 8K+ installs · 4.7★ · 1 shared tag A -
Announcement Bar 3K+ installs · 3.5★ · 1 shared tag D -
Notification Bar, Announcement and Cookie Notice WordPress Plugin – FooBar 3K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Header Promo – grab attention with a top bar announcement into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/header-promo" width="480" height="300" style="border:0" loading="lazy" title="Header Promo – grab attention with a top bar announcement — Plugin Pulse"></iframe> Header Promo – grab attention with a top bar announcement: 400+ active installs, 4.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/header-promo
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