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Optimize Social Share

by Heateor Support · Social

Also makes 4 other plugins · 105.6K+ installs across the portfolio →

Optimizes social share by inserting Facebook Open Graph Meta Tags, General Meta Tags, Schema.org Meta Tags, Twitter Cards and Other Meta Tags in HTML …

How scoring works →
70 Health · B
Maintenance 64/100
Rating quality 77/100
Support 70/100

70 health vs 55 average across 1,135 Social plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

83 / 100

Well optimized

Biggest win: Rating quality

Update recency 72/100
WP compatibility 100/100
Rating quality 64/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+58% vs prior 30d
11Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

350

now · peak 1.9K

34530d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Optimize Social Shar · #4233 you Social Preview and O · #794 Unfurl · #32272 WP Social Integratio · #44019

Rating trend

Star average over time · dips mark rough releases

4.3Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

115per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

12mo ago

latest release · v1.1.12

14

tagged releases on record

Recent releases

1.1.12 · 12mo ago1.1.11 · 1.7y ago1.1.10 · 3.2y ago1.1.9 · 3.6y ago1.1.8 · 5.6y ago1.1.7 · 5.7y ago1.1.6 · 7.5y ago1.1.5 · 9.7y ago1.1.4 · 9.9y ago1.1.3 · 10.0y ago1.1.2 · 10.0y ago1.1.1 · 10.0y ago1.1 · 10.1y ago1.0 · 10.1y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.1 100%

Estimated active installs

The public count shows “3K+”. Our estimate pins where the real number sits.

tracked estimate
3K–4K ≈3.9K

Refined from the date this plugin crossed into its current band.

Install history · since 2017-04-22 · 1,425 observations

3KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
1.1.12
Last updated
12mo ago
Added
2016-07-22 · 10 yrs old
Requires WP
3.0
Tested up to
6.8.8
Requires PHP

Recent reviews

All reviews on wp.org ↗
  1. GasmoN
    1.7y ago

    So far the only plugin that fulfills all the following criteria I was looking for: Has only one specific function – To generate proper metadata for socials Tested with the most recent WordPress version Updated recently Has option to set up default og:image if none is found automatically Easy and simple to use Works Keep it up with a good work!

    Read on wp.org ↗
  2. freeradio
    3.6y ago

    great work, helping a lot with the Facebook Meta’s

    Read on wp.org ↗
  3. maggiau
    5.4y ago

    Thank you for your tools. simple to use and your help was quick and efficient 🙂

    Read on wp.org ↗
  4. ohgoodiee
    6.2y ago

    Still testing, but so far, fb picks up all of the tags without issue.

    Read on wp.org ↗
  5. Sławomir Szczudłowski
    6.4y ago

    Looks like Astra theme did not send all Open Graph properties. This one small plugin fix all my problems. Great Job!

    Read on wp.org ↗
  6. Avantart
    7.5y ago

    There is a conflict with DIVI 3.2.1 which creates blank screen with with posts in single mode, not in blog mode I don’t know anymore except that I spent hours to identify this conflict and I had to deactivate the plugin

    Read on wp.org ↗
  7. xarelix
    7.8y ago

    Perfect companion to the “sassy social share” plugin also by Heateor Thank you so much! Love this plugin!

    Read on wp.org ↗
  8. millendra
    8.2y ago

    I’ve been meaning to give this 5 to them. This is my first time rating a plug in. I’ve had encountered plug ins in the past that I’d like to give a one but figured it isn’t worth it my time. With these guys, I’m willing to spend extra time because the plug in is so easy to use and they have the feature I want for free from another Social Sharing Plug in. Kudos to these devs.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 1.1.12 [Improvement] Performance improvement [Improvement] Updated Facebook JS SDK being used throughout the plugin to the latest version 22.0 1.1.12
  2. Version 1.1.11 [Improvement] Performance improvement [Improvement] Admin UI improvement [Improvement] Updated Facebook JS SDK being used throughout the plugin to the latest version 17.0 1.1.11
  3. Version 1.1.10 [Improvement] Performance improvement [Improvement] Updated Facebook JS SDK being used throughout the plugin to the latest version 16.0 1.1.10
  4. Version 1.1.9 [Bugfix] Plugin was causing problems when editing the pages and posts in the admin area in some cases 1.1.9
  5. Version 1.1.8 [New] Added new filter “heateor_ogmt_fb_og_url” to customize the url being captured by the og:url meta tag [Improvement] Admin UI compatibility fixes for WordPress 5.5 [Improvement] Updated Facebook JS SDK being used thr 1.1.8
  6. Version 1.1.7 [Improvement] Admin UI compatibility fixes for WordPress 5.1 [Improvement] Admin UI improvement 1.1.7

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2024-05-19 4K+ → 3K+ down after 30 days in tier
  2. 2024-04-19 3K+ → 4K+ up after 1 days in tier
  3. 2024-04-18 4K+ → 3K+ down after 1 days in tier
  4. 2024-04-17 3K+ → 4K+ up after 1 days in tier
  5. 2024-04-16 4K+ → 3K+ down after 9 days in tier
  6. 2024-04-07 3K+ → 4K+ up after 477 days in tier
  7. 2022-12-17 4K+ → 3K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Optimize Social Share: 3K+ active installs, 4.3★ (11 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/heateor-open-graph-meta-tags