Optimize Social Share
by Heateor Support · Social
Also makes 4 other plugins · 103.6K+ installs across the portfolio →
Optimizes social share by inserting Facebook Open Graph Meta Tags, General Meta Tags, Schema.org Meta Tags, Twitter Cards and Other Meta Tags in HTML …
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Health
C 67/100
Stale
Active installs
2K+
≈2.9K estimated
Momentum
-3%
downloads vs prior 30d
Biggest opportunity: Slipping on “facebook open graph”. Down 6 places since 2026-09-20, now #20. Check what shipped around then, and what moved above you.
67 health vs 58 average across 1,836 Social plugins
Install conversion
How it's measured →4.3%
of downloads still active
At least 2K of 46.1K lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,277 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 416 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
4.3★ over 11 reviews, smoothed to 4.14★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 416 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-1.1
Velocity
places per keyword, 27d
10%
Breadth
of keywords climbing, 27d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| open graph meta tags your tag | #12 | #18 | 0 |
| facebook open graph your tag | #20 | #21 | down 6 |
| open graph your tag | #24 | #20 | down 3 |
| og meta | #15 | #16 | 0 |
| og tags | #16 | #15 | 0 |
| open graph image | #23 | #21 | down 3 |
| open graph images | #24 | #21 | down 3 |
| google schema your tag | Not in the top 24 | ||
| twitter cards your tag | Not in the top 24 | ||
10 searches this plugin appeared in over the last 90 days, 7 listed. 3 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Slipping on “facebook open graph”. Down 6 places since 2026-09-20, now #20. Check what shipped around then, and what moved above you.
- One page off on “open graph meta tags”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “google schema” and “twitter cards” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.1y ago
latest release · v1.1.12 · 12 Sep 2025
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 23 days ago and a band this size takes about a year or more to cross, so the real count is still just under 3K.
Install history since 22 Apr 2017
Recent reviews
All reviews on wp.org ↗- ★★★★★ GasmoN1.9y ago
So far the only plugin that fulfills all the following criteria I was looking for: Has only one specific function – To generate proper metadata for socials Tested with the most recent WordPress version Updated recently Has option to set up default og:image if none is found automatically Easy and simple to use Works Keep it up with a good work!
Read on wp.org ↗ - ★★★★★ freeradio3.7y ago
great work, helping a lot with the Facebook Meta’s
Read on wp.org ↗ - ★★★★★ maggiau5.6y ago
Thank you for your tools. simple to use and your help was quick and efficient 🙂
Read on wp.org ↗ - ★★★★★ ohgoodiee6.4y ago
Still testing, but so far, fb picks up all of the tags without issue.
Read on wp.org ↗ - ★★★★★ Sławomir Szczudłowski6.6y ago
Looks like Astra theme did not send all Open Graph properties. This one small plugin fix all my problems. Great Job!
Read on wp.org ↗ - ★★★★★ Avantart7.6y ago
There is a conflict with DIVI 3.2.1 which creates blank screen with with posts in single mode, not in blog mode I don’t know anymore except that I spent hours to identify this conflict and I had to deactivate the plugin
Read on wp.org ↗ - ★★★★★ xarelix8.0y ago
Perfect companion to the “sassy social share” plugin also by Heateor Thank you so much! Love this plugin!
Read on wp.org ↗ - ★★★★★ millendra8.4y ago
I’ve been meaning to give this 5 to them. This is my first time rating a plug in. I’ve had encountered plug ins in the past that I’d like to give a one but figured it isn’t worth it my time. With these guys, I’m willing to spend extra time because the plug in is so easy to use and they have the feature I want for free from another Social Sharing Plug in. Kudos to these devs.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.1.12 [Improvement] Performance improvement [Improvement] Updated Facebook JS SDK being used throughout the plugin to the latest version 22.0 1.1.12
- — Version 1.1.11 [Improvement] Performance improvement [Improvement] Admin UI improvement [Improvement] Updated Facebook JS SDK being used throughout the plugin to the latest version 17.0 1.1.11
- — Version 1.1.10 [Improvement] Performance improvement [Improvement] Updated Facebook JS SDK being used throughout the plugin to the latest version 16.0 1.1.10
- — Version 1.1.9 [Bugfix] Plugin was causing problems when editing the pages and posts in the admin area in some cases 1.1.9
- — Version 1.1.8 [New] Added new filter “heateor_ogmt_fb_og_url” to customize the url being captured by the og:url meta tag [Improvement] Admin UI compatibility fixes for WordPress 5.5 [Improvement] Updated Facebook JS SDK being used thr 1.1.8
- — Version 1.1.7 [Improvement] Admin UI compatibility fixes for WordPress 5.1 [Improvement] Admin UI improvement 1.1.7
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Optimizes social share by inserting Facebook Open Graph Meta Tags, General Meta Tags, Schema.org Meta Tags,..."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Yoast, bbPress and 3 more.
- ✓ Headings and lists 4 headings and 4 lists.
- ✓ Enough to quote 1,800 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "google schema" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-10 3K+ → 2K+ down after 2 days in tier
- 2026-10-08 2K+ → 3K+ up after 1 days in tier
- 2026-10-07 3K+ → 2K+ down after 2 days in tier
- 2026-10-05 2K+ → 3K+ up after 21 days in tier
- 2026-09-14 3K+ → 2K+ down after 2 days in tier
- 2026-09-12 2K+ → 3K+ up after 1 days in tier
- 2026-09-11 3K+ → 2K+ down after 845 days in tier
- 2024-05-19 4K+ → 3K+ down after 30 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Social Preview and Open Graph Tags 50K+ installs · 4.6★ · 3 shared tags A -
Unfurl – One Click To Post 10+ installs · 3.6★ · 2 shared tags -
WP Social Integration 10+ installs · 3.5★ · 2 shared tags D -
SearchVesa — installs · 3.6★ · 2 shared tags -
BytNexo SEO Manager — installs · 3.6★ · 2 shared tags -
FFAS Metadata – SEO & Open Graph — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Optimize Social Share into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/heateor-open-graph-meta-tags" width="480" height="300" style="border:0" loading="lazy" title="Optimize Social Share — Plugin Pulse"></iframe> Optimize Social Share: 2K+ active installs, 4.3★ (11 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/heateor-open-graph-meta-tags
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