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← Rankings

wp.org search vs our merit ranking: “og meta”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “og meta”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 3K+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SmartCrawl SEO checker, analyzer & optimizer places #8 on merit, 4.8★ from 171 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 OG — Better Share on Social Media 20K+ · 4.8★ (216) wp.org #1 2 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #3 1 too low 3 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #2 1 too high 4 SEO SIMPLE PACK 100K+ · 4.6★ (14) wp.org #4 ↑1 5 Slim SEO – AI SEO Plugin, Lightweight, Fast & Automated 70K+ · 4.7★ (136) wp.org #14 9 too low 6 Open Graph Protocol Framework 3K+ · 4.3★ (15) wp.org #6 ↑1 7 Simple SEO 10K+ · 4.7★ (33) wp.org #13 6 too low 8 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #22 14 too low 9 Landing Page Builder – Coming Soon page, Maintenance Mode, Lead Page, WordPress Landing Pages 8K+ · 4.6★ (202) wp.org #21 12 too low 10 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #7 ↑1 3 too high 11 ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (36) wp.org #20 ↓16 9 too low 12 Ocean Extra 400K+ · 3.3★ (67) wp.org #15 ↑2 3 too low 13 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #12 ↑3 1 too high 14 FV Simpler SEO 2K+ · 4.6★ (12) wp.org #18 4 too low 15 VK All in One Expansion Unit 100K+ · 4.0★ (7) wp.org #8 ↑1 7 too high 16 Optimize Social Share 2K+ · 4.3★ (11) wp.org #16 17 Customization for WP SEO 2K+ · 5.0★ (3) wp.org #9 ↑1 8 too high 18 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #11 ↑1 7 too high 19 Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations 3K+ · 0.0★ (0) wp.org #5 ↑3 14 too high 20 atec Meta Tags 20+ · 5.0★ (2) wp.org #10 ↑1 10 too high 21 Simple SEO Improvements 300+ · 5.0★ (3) wp.org #17 4 too high 22 Sharing Image 600+ · 4.7★ (3) wp.org #24 ↑1 2 too low 23 AI Open Graph Image Generator – OpenGraph.xyz 100+ · 5.0★ (2) wp.org #19 ↑1 4 too high 24 AEO Engine 100+ · 5.0★ (1) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.