Hertwill – EU and US Dropshipping
by Hertwill · eCommerce
Dropship high-quality products from European and US suppliers with the first premium dropshipping app.
88 health vs 68 average across 5,562 eCommerce plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-02-15 · 928 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
331
now · peak 895
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.2y ago
latest release · v1.1.3
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2024-02-14 · 886 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $79–$199 a year, typical for eCommerce plugins rather than this plugin's own pricing.
- Acquisition multiple. 1.5x–2.5x annual revenue, the going range for small WordPress-plugin businesses, compressed because the install trend is declining.
- Install base. 100–200 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 100–200
- Category
- eCommerce
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- declining (30d downloads down vs prior 30d)
- Reviews
- 12
- Last updated
- 28 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Reviewer account pattern
from wp.org reviewer profiles11 of the last 11 four- and five-star reviews came from accounts created within a month of posting the review, and 6 of those landed between 2024-08-06 and 2024-08-06.
Registering a wp.org account just to leave a review is common and often entirely legitimate. The share here is unusually high for the sample, so it's worth keeping in mind while reading the reviews.
Recent reviews
All reviews on wp.org ↗- ★★★★★ harrisupp2.1y ago
Great product selection. Like the app. Good service
Read on wp.org ↗ - ★★★★★ henrilillemaa2.1y ago
I had a great experience. The support team is fantastic, and they also provide tips on how to improve my store!
Read on wp.org ↗ - ★★★★★ rokkriho2.1y ago
I recommend, very good products!
Read on wp.org ↗ - ★★★★★ annabellparts2.1y ago
Great dropshipping app and great visuals of the products.
Read on wp.org ↗ - ★★★★★ kaidikirsike2.1y ago
Wide variety of quality products. Excellent customer service!
Read on wp.org ↗ - ★★★★★ Rasmus Johanson2.1y ago
Saves me a ton of time running my ecommerce site, support is responsive.
Read on wp.org ↗ - ★★★★★ joss0082.1y ago
Real brands and products, but the app still needs improvement. You can tell it’s a work in progress and a new app.
Read on wp.org ↗ - ★★★★★ helmmktg2.2y ago
Been with Hertwill for over a year now. Good quality products, easy fulfillment process, fast delivery, easy to handle operations wise with Woocommerce, great customer support and human touch in all of our interactions.. additional extra points for producing and making great marketing materials that we can use. Overall great partner – very happy with our collab.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-04-17 90+ → 100+ up after 15 days in tier
- 2025-04-02 80+ → 90+ up after 26 days in tier
- 2025-03-07 70+ → 80+ up after 7 days in tier
- 2025-02-28 80+ → 70+ down after 1 days in tier
- 2025-02-27 70+ → 80+ up after 26 days in tier
- 2025-02-01 60+ → 70+ up after 1 days in tier
- 2025-01-31 70+ → 60+ down after 2 days in tier
- 2025-01-29 60+ → 70+ up after 17 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 2 shared tags B -
WPML Multilingual & Multicurrency for WooCommerce 100K+ installs · 4.1★ · 2 shared tags A -
Mercado Pago payments for WooCommerce 100K+ installs · 3.9★ · 2 shared tags A -
TI WooCommerce Wishlist 100K+ installs · 4.7★ · 2 shared tags A -
Mollie Payments for WooCommerce 100K+ installs · 3.6★ · 2 shared tags B -
MailerLite – WooCommerce integration 30K+ installs · 3.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Hertwill – EU and US Dropshipping into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/hertwill" width="480" height="300" style="border:0" loading="lazy" title="Hertwill – EU and US Dropshipping — Plugin Pulse"></iframe> Hertwill – EU and US Dropshipping: 100+ active installs, 4.9★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/hertwill