Hoot Import
by wpHoot · Content & Feeds
Also makes 1 other plugin · 8K+ installs across the portfolio →
Hoot Import lets you import demo content for WordPress themes by wpHoot.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
1K+
≈1.9K estimated
Momentum
+52%
downloads vs prior 30d
Biggest opportunity: Swap “demo content”, “demos” and “import” for “import demo content”, “theme import” and “demo import”. “demo content” isn't earning its slot: you're not in the first 24 results for its own search. “import demo content” sits at #8 untagged, close enough for a declared tag to move it up. “demos” isn't earning its slot: you're not in the first 24 results for its own search. “theme import” sits at #10 untagged, close enough for a declared tag to move it up. “import” isn't earning its slot: it only gets you to #24. “demo import” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 64 average across 1,195 Content & Feeds plugins
Install conversion
How it's measured →7.8%
of downloads still active
At least 1K of 12.9K lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 864 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 21 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
+0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| hoot your tag | #1 | #2 | 0 |
| wphoot your tag | #2 | #2 | 0 |
| import demo content | #8 | #18 | up 1 |
| theme import | #10 | #22 | up 1 |
| widget import | #13 | #23 | 0 |
| demo import | #13 | #16 | up 1 |
| customizer import | #13 | #23 | down 1 |
| import your tag | #24 | #24 | 0 |
| demo data import | #9 | #18 | up 1 |
| one click demo import | #16 | #20 | up 1 |
| one click import demo | #11 | #18 | up 1 |
| content import | #21 | #24 | up 1 |
| one click import | #24 | #24 | down 1 |
| import site | #24 | #24 | 0 |
| demo content your tag | Not in the top 24 | ||
| demos your tag | Not in the top 24 | ||
18 searches this plugin appeared in over the last 90 days, 14 listed. 4 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “demo content”, “demos” and “import” for “import demo content”, “theme import” and “demo import”. “demo content” isn't earning its slot: you're not in the first 24 results for its own search. “import demo content” sits at #8 untagged, close enough for a declared tag to move it up. “demos” isn't earning its slot: you're not in the first 24 results for its own search. “theme import” sits at #10 untagged, close enough for a declared tag to move it up. “import” isn't earning its slot: it only gets you to #24. “demo import” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 9 Oct 2024 · 754 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
5mo ago
latest release · v1.8.1 · 8 Jun 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 78% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 13 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 8 Oct 2024
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Hoot Import lets you import demo content for WordPress themes by wpHoot."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ! Enough to quote 356 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "demos" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-26 900+ → 1K+ up after 65 days in tier
- 2025-07-23 800+ → 900+ up after 40 days in tier
- 2025-06-13 700+ → 800+ up after 24 days in tier
- 2025-05-20 600+ → 700+ up after 30 days in tier
- 2025-04-20 500+ → 600+ up after 33 days in tier
- 2025-03-18 400+ → 500+ up after 27 days in tier
- 2025-02-19 300+ → 400+ up after 37 days in tier
- 2025-01-13 200+ → 300+ up after 28 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
aThemes Starter Sites 30K+ installs · 3.6★ · 2 shared tags B - H HootKit 7K+ installs · 4.2★ · 2 shared tags A
-
One Click Demo Import 1M+ installs · 4.3★ · 1 shared tag B -
Widget Importer & Exporter 200K+ installs · 4.6★ · 1 shared tag A -
Customizer Export/Import 100K+ installs · 4.7★ · 1 shared tag A -
Search & Replace 100K+ installs · 4.3★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Hoot Import into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/hoot-import" width="480" height="300" style="border:0" loading="lazy" title="Hoot Import — Plugin Pulse"></iframe> Hoot Import: 1K+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/hoot-import
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