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wp.org search vs our merit ranking: “customizer import”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “customizer import”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ThemeHunk Customizer shows at wp.org #10 but places #20 on merit, a gap of 10 places. Its 6K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Login & Register Customizer – Forms, Popup, Profile & WooCommerce places #11 on merit, 4.8★ from 254 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Customizer Export/Import 100K+ · 4.8★ (115) wp.org #1 2 Custom Login Page Customizer 50K+ · 4.9★ (476) wp.org #6 4 too low 3 Advanced Import 80K+ · 4.4★ (7) wp.org #2 1 too high 4 One Click Demo Import 1M+ · 4.3★ (79) wp.org #4 ↓1 5 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #11 ↑2 6 too low 6 Kirki – Freeform Page Builder, Website Builder & Customizer 400K+ · 4.5★ (81) wp.org #7 1 too low 7 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #15 ↑1 8 too low 8 Import / Export Customizer Settings 50K+ · 4.7★ (6) wp.org #3 ↑1 5 too high 9 Customizer Backup & Reset 7K+ · 4.2★ (15) wp.org #5 4 too high 10 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #9 ↑2 1 too high 11 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #20 ↑2 9 too low 12 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #18 6 too low 13 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #19 6 too low 14 Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ · 4.3★ (44) wp.org #8 ↑1 6 too high 15 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #24 ↓3 9 too low 16 Thanko Thank You Page Customizer for WooCommerce 3K+ · 4.5★ (37) wp.org #12 ↓4 4 too high 17 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #22 ↓2 5 too low 18 S2W – Import Shopify to WooCommerce 3K+ · 4.7★ (42) wp.org #14 4 too high 19 Customizer Reset – Export & Import 900+ · 5.0★ (8) wp.org #16 ↓1 3 too high 20 ThemeHunk Customizer 6K+ · 3.7★ (3) wp.org #10 10 too high 21 Rara One Click Demo Import 20K+ · 2.7★ (7) wp.org #17 4 too high 22 Login Page Customizer – Customize Login Screen & Branding 1K+ · 3.2★ (5) wp.org #21 ↑2 1 too high 23 H Hoot Import 1K+ · 5.0★ (1) wp.org #13 ↓1 10 too high 24 Catch Themes Demo Import 5K+ · 1.0★ (1) wp.org #23 ↑1 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.