Icon Separator
by Phi Phan · Blocks
Also makes 7 other plugins · 26.9K+ installs across the portfolio →
A simple, lightweight, accessibility-ready icon separator block.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
1K+
≈2K estimated
Momentum
-6%
downloads vs prior 30d
Biggest opportunity: Swap “block”, “svg” and “divider” for “icon box”, “icon library” and “accessibility ready”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “icon box” sits at #7 untagged, close enough for a declared tag to move it up. “svg” isn't earning its slot: you're not in the first 24 results for its own search. “icon library” sits at #10 untagged, close enough for a declared tag to move it up. “divider” isn't earning its slot: it only gets you to #18. “accessibility ready” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 71 average across 2,523 Blocks plugins
Install conversion
How it's measured →3.9%
of downloads still active
At least 1K of 25.4K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,578 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 76 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
27
Momentum
Losing ground
-1.8
Velocity
places per keyword, 28d
9%
Breadth
of keywords climbing, 28d
-2.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| separator your tag | #1 | #5 | 0 |
| svg separator | #2 | #6 | 0 |
| icon your tag | #10 | #18 | up 1 |
| icon box | #7 | #17 | up 1 |
| icon library | #10 | #15 | down 2 |
| divider your tag | #18 | #24 | down 3 |
| accessibility ready | #18 | #19 | down 6 |
| site icon | #9 | #21 | 0 |
| icon block | #17 | #21 | up 2 |
| svg icon | #10 | #16 | up 3 |
| dashicons | #19 | #21 | up 1 |
| custom icon | #20 | #23 | down 5 |
| block your tag | Not in the top 24 | ||
| svg your tag | Not in the top 24 | ||
37 searches this plugin appeared in over the last 90 days, 12 listed. 25 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “block”, “svg” and “divider” for “icon box”, “icon library” and “accessibility ready”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “icon box” sits at #7 untagged, close enough for a declared tag to move it up. “svg” isn't earning its slot: you're not in the first 24 results for its own search. “icon library” sits at #10 untagged, close enough for a declared tag to move it up. “divider” isn't earning its slot: it only gets you to #18. “accessibility ready” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
6mo ago
latest release · v1.2.5 · 7 May 2026
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 97% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just under 2K.
At the current install trend, crossing 2K+ in roughly 305 days.
Install history since 2 May 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Thorworx2.6y ago
Excellent plugin. Responsive dev.
Read on wp.org ↗ - ★★★★★ vagabondtabby3.8y ago
… okay I mean I guess it depends on what kind of icon you’re using in your separator. I guess it could be machine guns. But I’m using a cat for mine so it’s definitely cute. ANYWAY it works, it’s easy, I did have a small issue with it & Phi got back to me immediately, & now my website has cute separators with a cat & everything is lovely.
Read on wp.org ↗ - ★★★★★ blubbubb4.5y ago
Very good one!
Read on wp.org ↗ - ★★★★★ summerchilde4.5y ago
Saw the post on WPTavern about it and had to give it a try. Will definitely use on future projects.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2.5 Release Date – 07 May 2026 Improved – Updated inspector control styles 1.2.5
- — Version 1.2.4 Release Date – 22 November 2024 Updated – SDK to improve controls and utilities. Fixed – SVGs from the media library overriding icons from the icon library. 1.2.4
- — Version 1.2.3 Release Date – 24 October 2024 Updated – SDK to implement minor UI changes and remove deprecated code Improved – Replaced classnames with clsx Updated – Tested compatibility with WP 6.7 and set minimum requirement to WP 1.2.3
- — Version 1.2.2 Release Date – 23 May 2024 Improved – Render line style popup on the left side 1.2.2
- — Version 1.2.1 Release Date – 28 April 2024 Updated – icon library Removed – Upload SVGs to the media library 1.2.1
- — Version 1.2.0 Release Date – 31 March 2024 Added – Allow uploading and loading SVG icons from the media library Improved – Use the ToolPanel for inspector settings Improved – Make the line rounded by default Updated – Update SDK 1.2.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 5 languages, 3 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A simple, lightweight, accessibility-ready icon separator block."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Block editor, ACF and 1 more.
- ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,056 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 2K+ → 1K+ down after 17 days in tier
- 2026-10-13 1K+ → 2K+ up after 2 days in tier
- 2026-10-11 2K+ → 1K+ down after 2 days in tier
- 2026-10-09 1K+ → 2K+ up after 2 days in tier
- 2026-10-07 2K+ → 1K+ down after 2 days in tier
- 2026-10-05 1K+ → 2K+ up after 1019 days in tier
- 2023-12-21 900+ → 1K+ up after 68 days in tier
- 2023-10-14 800+ → 900+ up after 50 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
The Icon Block 40K+ installs · 4.7★ · 3 shared tags A -
SVG Block 4K+ installs · 4.5★ · 3 shared tags A -
JVM Rich Text Icons 3K+ installs · 4.4★ · 2 shared tags A - L Lemmony Companion 2K+ installs · 3.6★ · 2 shared tags
-
WP and Divi Icons 2K+ installs · 3.6★ · 2 shared tags D -
Block for Font Awesome Icons – Searchable Icon Picker, SVG, FA 7 1K+ installs · 3.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Icon Separator into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/icon-separator" width="480" height="300" style="border:0" loading="lazy" title="Icon Separator — Plugin Pulse"></iframe> Icon Separator: 1K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/icon-separator
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