The Icon Block
by Nick Diego · Blocks
Also makes 4 other plugins · 104K+ installs across the portfolio →
Easily add SVG icons and graphics to the WordPress block editor.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
40K+
≈42K estimated
Momentum
+60%
downloads vs prior 30d
Biggest opportunity: Swap “svg” for “block controls”. “svg” isn't earning its slot: it only gets you to #14. “block controls” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 71 average across 2,524 Blocks plugins
Install conversion
How it's measured →10%
of downloads still active
At least 40K of 385.1K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 47 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 29 reviews, smoothed to 4.43★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| icon block your tag | #1 | #1 | 0 |
| icon your tag | #1 | #1 | 0 |
| graphics | #2 | #3 | down 1 |
| x icon | #1 | #1 | 0 |
| icon editor | #1 | #1 | 0 |
| block your tag | #4 | #5 | up 3 |
| svg block your tag | #4 | #4 | 0 |
| block styles | #3 | #2 | 0 |
| icon box | #3 | #4 | 0 |
| icon library | #3 | #4 | down 1 |
| html block | #3 | #4 | 0 |
| custom icon | #2 | #2 | up 1 |
| svg icon | #2 | #2 | up 1 |
| graphics editor | #2 | #2 | up 1 |
| wordpress block | #6 | #9 | up 1 |
| svg icons | #6 | #7 | 0 |
| block controls | #5 | #6 | 0 |
| block library | #5 | #7 | 0 |
| site icon | #3 | #3 | 0 |
| block themes | #6 | #9 | 0 |
149 searches this plugin appeared in over the last 90 days, 20 listed. 110 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “svg” for “block controls”. “svg” isn't earning its slot: it only gets you to #14. “block controls” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “svg”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 35.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v2.1.0 · 14 Sep 2026
19
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago and the previous band took 17 months to cross, so the real count is still just over 40K.
At the current install trend, crossing 50K+ in roughly 125 days.
Install history since 1 Oct 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ STHLM Web Design11mo ago
Wonderful little block.
Read on wp.org ↗ - ★★★★★ brings1.6y ago
Great Plugin – easy to use and very helpful – thank you
Read on wp.org ↗ - ★★★★★ phoenix361.8y ago
Good plugin. Very easy to use for nice icon block in posts
Read on wp.org ↗ - ★★★★★ Pär Thernström1.8y ago
I like it alot!
Read on wp.org ↗ - ★★★★★ Ryan Hellyer2.3y ago
Does only what it says it does on the lid. Perfect.
Read on wp.org ↗ - ★★★★★ snoop232.5y ago
I love WordPress and the new block themes. And plugins like these are the icing on the cake. Thank you!
Read on wp.org ↗ - ★★★★★ CF2.6y ago
This block really belongs as a core block.
Read on wp.org ↗ - ★★★★★ antoniofelices2.7y ago
Una solucion limpia y super util para usar iconos. Gracias!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-09-14 Version 2.1.0 Changed Updated “Tested up to” to WordPress 7.1. Updated minimum WordPress version to 6.6. Updated all npm dependencies, including @wordpress/scripts 35, and rebuilt the plugin with the current build tooling. Fixed Fixed 2.1.0
- 2024-11-08 Version 2.0.0 If you’re upgrading from a version before v2.0.0 and have icons with custom rotation and styling, you may notice slight changes in their appearance. This is due to an update in how rotation is managed within the block. A 2.0.0
- 2024-07-20 Version 1.9.0 Added Add support for clientNavigation interactivity, meaning that the Icon Block can now be placed in Query Loops with client-side navigation enabled. Changed Update “Tested up to” to WordPress 6.6. Update minimum WordP 1.9.0
- 2024-03-24 Version 1.8.0 Added The Icon Block can now be added to Navigation blocks (requires WordPress 6.5 or Gutenberg 17.6+) Add Playground blueprint for live preview in the Plugin Directory. Changed Update “Tested up to” to WordPress 6.5. Up 1.8.0
- 2024-01-02 Version 1.7.0 Added Add X social icon. Changed Bump the “Tested up to” version to WordPress 6.4. Update hover styles in icon pickers to match Core styling. Remove custom placeholder illustration. Fixed Fix the text area height in the 1.7.0
- 2023-07-29 Version 1.6.0 Added Add Threads and WhatsApp social icons. Add Core icons new in WordPress 6.2: Border, Caption, Chevron Up/Down, Comment Edit Link, Copy, Drawer Left, Drawer Right, Filter, Justify Stretch, Line Dashed, Line Dotted, L 1.6.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.6.2
Languages
via translate.wordpress.orgTranslated into 11 languages, 7 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add SVG icons and graphics to the WordPress block editor."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Block editor, Twitter.
- ✓ Headings and lists 2 headings and 2 lists.
- ! Enough to quote 815 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "SVG block" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-16 30K+ → 40K+ up after 516 days in tier
- 2025-02-15 20K+ → 30K+ up after 351 days in tier
- 2024-03-01 10K+ → 20K+ up after 361 days in tier
- 2023-03-06 9K+ → 10K+ up after 23 days in tier
- 2023-02-11 8K+ → 9K+ up after 22 days in tier
- 2023-01-20 7K+ → 8K+ up after 23 days in tier
- 2022-12-28 6K+ → 7K+ up after 24 days in tier
- 2022-12-04 5K+ → 6K+ up after 42 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SVG Block 4K+ installs · 4.5★ · 3 shared tags A -
JVM Rich Text Icons 3K+ installs · 4.4★ · 3 shared tags A -
Icon Separator 1K+ installs · 4.2★ · 3 shared tags A -
Block for Font Awesome Icons – Searchable Icon Picker, SVG, FA 7 1K+ installs · 3.8★ · 3 shared tags B -
SVG Icon Block 1K+ installs · 3.6★ · 3 shared tags - L Lemmony Companion 2K+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for The Icon Block into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/icon-block" width="480" height="300" style="border:0" loading="lazy" title="The Icon Block — Plugin Pulse"></iframe> The Icon Block: 40K+ active installs, 5.0★ (29 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/icon-block
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