If Shortcode

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ jivyb

   9.7y ago

   I needed to show a login form only to people not logged in. This little plugin was perfect! Now I’m getting all kinds of ideas for what I can do with it. Thanks!

   Read on wp.org ↗
2. ★★★★★ McCarthy-Wood

   10.0y ago

   Simple and clean to use!

   Read on wp.org ↗
3. ★★★★★ J. Christopher Guritz

   10.8y ago

   If you are wanting to hide or show links or text based upon logged in state, author or quite a few other “is” conditions this plugin is perfect. Thanks G J

   Read on wp.org ↗
4. ★★★★★ moisb

   11.1y ago

   I had an idea for my website and was looking for an IF/ELSE shortcode solution to put my idea into practice. I found this wonderful plugin and very well developed. Congratulations to the author!

   Read on wp.org ↗
5. ★★★★★ geomagas

   11.5y ago

   Thank you for downloading the plugin, and for your kind words. 🙂 As for the lack of an [else] feature, this is due to the way shortcodes work. I’ve been thinking of the same issue since the beginning, but haven’t come up with an optimal way to implement it. Should you decide to open a relevant thread in the support forum, I’d be happy to discuss any suggestions.

   Read on wp.org ↗
6. ★★★★★ Shannon Little

   11.6y ago

   Exactly what I was looking for. Surprised this isn’t a built-in feature. Perfect for tweaking difficult-to-customize content in WooCommerce where you don’t want to start overriding templates everywhere. Only wish it had some way to do [else].

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 6.6.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Shortcodes Ultimate – Content Elements 400K+ installs · 4.9★ · 1 shared tag B
• M MW WP Form 200K+ installs · 4.1★ · 1 shared tag A
• Shortcoder — Create Shortcodes for Anything 100K+ installs · 4.8★ · 1 shared tag A
• Display Posts – Easy lists, grids, navigation, and more 80K+ installs · 4.8★ · 1 shared tag C
• Column Shortcodes 60K+ installs · 4.7★ · 1 shared tag D
• C Conditional Menus 60K+ installs · 4.3★ · 1 shared tag A

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If Shortcode: 200+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/if-shortcode