If Shortcode
by geomagas · Uncategorized
Also makes 1 other plugin · 200+ installs across the portfolio →
This plugin provides an [if] shortcode to conditionally render content.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 55/100
Stale · Likely abandoned · Few reviews
Active installs
200+
≈290 estimated
Momentum
-1%
downloads vs prior 30d
Biggest opportunity: “conditional”, “conditional tags” and “else” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
55 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →3.7%
of downloads still active
At least 200 of 5.4K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 820 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.6.11; the current branch is 6.8
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Last updated 820 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| conditional your tag | Not in the top 24 | ||
| conditional tags your tag | Not in the top 24 | ||
| else your tag | Not in the top 24 | ||
| if your tag | Not checked yet | ||
| shortcode your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “conditional”, “conditional tags” and “else” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 161 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.2y ago
latest release · v0.3.0 · 2 Aug 2024
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 5.3 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 13 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ jivyb9.9y ago
I needed to show a login form only to people not logged in. This little plugin was perfect! Now I’m getting all kinds of ideas for what I can do with it. Thanks!
Read on wp.org ↗ - ★★★★★ McCarthy-Wood10.2y ago
Simple and clean to use!
Read on wp.org ↗ - ★★★★★ J. Christopher Guritz11.0y ago
If you are wanting to hide or show links or text based upon logged in state, author or quite a few other “is” conditions this plugin is perfect. Thanks G J
Read on wp.org ↗ - ★★★★★ moisb11.3y ago
I had an idea for my website and was looking for an IF/ELSE shortcode solution to put my idea into practice. I found this wonderful plugin and very well developed. Congratulations to the author!
Read on wp.org ↗ - ★★★★★ geomagas11.7y ago
Thank you for downloading the plugin, and for your kind words. 🙂 As for the lack of an [else] feature, this is due to the way shortcodes work. I’ve been thinking of the same issue since the beginning, but haven’t come up with an optimal way to implement it. Should you decide to open a relevant thread in the support forum, I’d be happy to discuss any suggestions.
Read on wp.org ↗ - ★★★★★ Shannon Little11.8y ago
Exactly what I was looking for. Surprised this isn’t a built-in feature. Perfect for tweaking difficult-to-customize content in WooCommerce where you don’t want to start overriding templates everywhere. Only wish it had some way to do [else].
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.6.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Multisite.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,819 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "conditional-tags" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2021-07-29 50+ → 200+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Shortcodes Ultimate – Content Elements 400K+ installs · 4.9★ · 1 shared tag A - M MW WP Form 200K+ installs · 4.1★ · 1 shared tag B
-
Shortcoder — Create Shortcodes for Anything 100K+ installs · 4.8★ · 1 shared tag A -
Display Posts – Easy lists, grids, navigation, and more 70K+ installs · 4.8★ · 1 shared tag C -
Better Font Awesome 60K+ installs · 4.5★ · 1 shared tag A -
Column Shortcodes 60K+ installs · 4.7★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for If Shortcode into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/if-shortcode" width="480" height="300" style="border:0" loading="lazy" title="If Shortcode — Plugin Pulse"></iframe> If Shortcode: 200+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/if-shortcode
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